130416 moa-gamification-in-marketing

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Presentation for MOA gamification event 16th april 2013. For questions contact Rutger @ Fanminds . Com

130416 moa-gamification-in-marketing

  1. 1. GAMIFICATIONin practice MOA Gamification @rutgerteunissen
  2. 2. Gamification is applying game thinking and game mechanics to non-game contexts (serious)WHOLE Gamification PARTS Games MOA Gamification @rutgerteunissen
  3. 3. GAMIFICATION IS ENRICHMENT CHALLENGE ACTION FEEDBACK PROGRESSION MOA Gamification @rutgerteunissen
  4. 4. “NOT THE CARROT BUT THE HUNT” MOA Gamification @rutgerteunissen
  5. 5. “IT’S NOT ABOUT THE PRINCESS” MOA Gamification @rutgerteunissen
  6. 6. A  STORY  OF  TEMPTATION,  OPPORTUNITIES  AND  CHALLENGE   MOA Gamification @rutgerteunissen
  7. 7. UNLIMITED ENGAGEMENT MOA Gamification @rutgerteunissen
  8. 8. I want that! MOA Gamification @rutgerteunissen
  9. 9. WELCOME GAMIFICATION MOA Gamification @rutgerteunissen
  10. 10. Gartner Report 2011Top of the Hype Cycle70% of organizations have > 1 gamified application by 2014 MOA Gamification @rutgerteunissen
  11. 11. GAMIFICATION  IS  MORE  THAN  BADGES                          REWARDS                          WINNING  Easy?         MOA Gamification @rutgerteunissen
  12. 12. Gartner Report 2011 201280% of implementations will fail by 2014 due to bad design MOA Gamification @rutgerteunissen
  13. 13. Copy-paste gamification does not lead to engagement MOA Gamification @rutgerteunissen
  14. 14. How to implement it?   MOA Gamification @rutgerteunissen
  15. 15. NO EASY APPROACH MOA Gamification @rutgerteunissen
  16. 16. 4 TIPS MOA Gamification @rutgerteunissen
  17. 17. 1. Keep it simple MOA Gamification @rutgerteunissen
  18. 18. MOA Gamification @rutgerteunissen
  19. 19. MOA Gamification @rutgerteunissen
  20. 20. MOA Gamification @rutgerteunissen
  21. 21. MOA Gamification @rutgerteunissen
  22. 22. MOA Gamification @rutgerteunissen
  23. 23. Selfdestructive MOA Gamification @rutgerteunissen
  24. 24. 2. Beware of extrinsic motivation   MOA Gamification @rutgerteunissen
  25. 25. MOA Gamification @rutgerteunissen
  26. 26. 3. Truly hit their motivationWho am I?What drives me? MOA Gamification @rutgerteunissen
  27. 27. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING Bartle  model,  1996   MOA Gamification @rutgerteunissen
  28. 28. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING MOA Gamification @rutgerteunissen
  29. 29. MOA Gamification @rutgerteunissen
  30. 30. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING MOA Gamification @rutgerteunissen
  31. 31. It all starts wrong /// We need love, not steroids MOA Gamification @rutgerteunissen
  32. 32. Progres es sion Collections Challeng Discovery Random ac ts Lottery Epic meaning Customiza tion MOA Gamification @rutgerteunissen
  33. 33. MOA Gamification @rutgerteunissen
  34. 34. 4. Use the right Gamification SETSYSTEM ELEMENTS TOOLSPOINTS WIN LEADERBOARDLEVELS STATUS ACHIEVEMENTSPROGRESS COLLABORATION PROGRESS BARRULES SURPRISE LOTTERY MOA Gamification @rutgerteunissen
  35. 35. CHALLENGE  LEVEL   SKILL  LEVEL   MOA Gamification @rutgerteunissen
  36. 36. ACTING KILLERS   ACHIEVERS  PLAYERS WORLD SOCIALIZERS   EXPLORERS   INTERACTING MOA Gamification @rutgerteunissen
  37. 37. Progres s sion Leaderboard Cha llenge Badges Rewards Status Epic meaning Instant fee d back MOA Gamification @rutgerteunissen
  38. 38. MOA Gamification @rutgerteunissen
  39. 39. MOA Gamification @rutgerteunissen
  40. 40. MARIO SAYS… MOA Gamification @rutgerteunissen
  41. 41. Gamification is not a gameGamification is about enrichingNot the carrot but the huntThere’s no easy trick… MOA Gamification @rutgerteunissen
  42. 42. Keep it simpleBeware of extrinsic motivationTruly hit their motivationUse the right gamification SET MOA Gamification @rutgerteunissen
  43. 43. ? MOA Gamification @rutgerteunissen

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