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1. STRAYER BUS 499 Week 8 Assignment 4 Merger, Acquisition,
and International Strategies NEW (Under Armour)
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Assignment 4: Merger, Acquisition, and International Strategies
Due Week 8 and worth 300 points
Choose two (2) public corporations in an industry with which
you are familiar – one (1) that has acquired another company
and operates internationally and one (1) that does not have a
history of mergers and acquisitions and operates solely within
the U.S. Research each company on its own Website, the public
filings on the Securities and Exchange Commission EDGAR
database (http://www.sec.gov/edgar.shtml), in the University's
online databases, and any other sources you can find. The
annual report will often provide insights that can help address
some of these questions.
Write a six to eight (6-8) page paper in which you:
1. For the corporation that has acquired another company,
merged with another company, or been acquired by another
company, evaluate the strategy that led to the merger or
acquisition to determine whether or not this merger or
acquisition was a wise choice. Justify your opinion.
2. For the corporation that has not been involved in any
mergers or acquisitions, identify one (1) company that would

2. be a profitable candidate for the corporation to acquire or
merge with and explain why this company would be a
profitable target.
3. For the corporation that operates internationally, briefly
evaluate its international business-level strategy and
international corporate-level strategy and make
recommendations for improvement.
4. For the corporation that does not operate internationally,
propose one business-level strategy and one corporate-level
strategy that you would suggest the corporation consider.
Justify your proposals.
5. Use at least three (3) quality references. Note: Wikipedia and
other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for
any additional instructions.
• Include a cover page containing the title of the assignment,
the student’s name, the professor’s name, the course title, and
the date. The cover page and the reference page are not
included in the required page length.
The specific course learning outcomes associated with this
assignment are:
• Identify various levels and types of strategy in a firm.
• Use technology and information resources to research issues
in business administration.
• Write clearly and concisely about business administration
using proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic / organization of the paper, and language and writing
skills, using the following rubric.