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Updates and Insights on an Evolving Market
Peter Wilson - CEO, LashBack
Mailcon, New York
LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in New York City. His presentation included high-level insights on the email market ranging from domain and IP relationships to quality and inboxing trends.
“There are meaningful variances in the approaches used by mail providers and ESPs,” Wilson says in the presentation. “You need the right data and insights to maximize inboxing.” Also featured in the presentation are detailed graphics based on real data to show how unexpected relationships can lead to actionable opportunities.
Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence.
LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.