Data-driven Insights and Opportunities in Email Peter Wilson - CEO, LashBack Mailcon – Las Vegas January 2018 LashBack’s President and CEO, Peter Wilson, recently had the honor of speaking at Mailcon in Las Vegas, Nevada. His presentation at the event focused on message quality and various characteristics of an email that can affect inboxing rates among different CEPs. “Email is a powerful but complex marketing channel,” Wilson says in the presentation. “In order to succeed, you need to do the right analytics… at the right time, using the right data.” Over a series of slides that include in-depth graphic representations and detailed analysis of real data, he shows how LashBack’s data insights can provide businesses with the clarity needed to understand a company’s own inboxing rates. For example, quality issues such as authentication, length of HTML, and use of special characters will impact delivery. About LashBack® Founded in 2003 by marketers with a vision of how to make email more safe and effective, LashBack® has grown to become an authority and go-to resource for email compliance and intelligence. LashBack® is a patent-holder with a long history of innovation, collecting and leveraging data, and advocating for best practices. We continue to focus on creative ways to bring insights to our clients with services spanning every aspect of email marketing and a recent expansion into additional digital marketing channels. Whether you represent a large brand or are just getting started -- are more focused on risk or growth -- we have the information and services to help you accomplish your objectives.