2. "This world demands the qualities of
youth: not a time of life but a state
of mind, a temper of the will, a
quality of imagination, a
predominance of courage over
timidity, of the appetite for
adventure over the love of ease."
Robert Kennedy
3. The different generations at a glance
Silent Generation Baby Boomer Generation Generation X
Millennial
Generation
1925 - 1945 1946 - 1964 1965 - 1981 1982 - 2002
Characteristics:
• Overly cautious
• Less likely to take risks
• Hierarchical
• Traditional
• Loyal and patriotic
• Rule makers/followers
Characteristics:
• Economically optimistic
• Idealistic
• Individualistic
• Prefer achievement over
relations
• Resourceful
Characteristics:
• In need of attention but not
used to supervision
• Prefer non-routines
• Anti-institution
• Competitive
• Constant burnout
Characteristics:
• Technology reliant
• Multi-taskers
• Open to change
• Confident
• Team-oriented
• Impatient
• Adaptable
Rapid and constant evolution of the technology landscape defines the Millennial generation
8. 8
We are socially conscious
We care about the environment
We want to contribute to the economy
37%
33% 32%
28%
23% 22% 21% 21% 21% 20% 20%
19% 18% 18%
17% 16%
15%
13%
6% 6%
Top challenges facing society in the next 5-10 years
Economic Environmental
Social
Crime / health / education Political instability / conflict / terrorism Privacy / cyber-security
9. 9
We do our homework
We prefer to go cashless
We spend conservatively
10. 10
Its all about work-life integration
We are time conscious
We want flexibility
11. 11
We are loyal to each other
We are loyal to brands that reflect our
values and lifestyles
We are on the lookout for value
15. Problems with:
• Ability to find information;
• Ability to select appropriate information
and solve problems;
• A lack of understanding of economic
and business realities; and
• A lack of openness and flexibility.
Our South African Challenges
16. Higher education SA study
Graduate Attribute Study 2009
South African graduates do not have the
competence in spoken and written English or the
oral presentation skills required by employers,
according to the findings of a pilot study
conducted by Higher Education South Africa
(Hesa), the university sector’s leadership
organisation and the South African Qualifications
Authority.