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Lavonne Crawford Floral Designer Coach
- 1. LAVONNE CRAWFORD
Creative Consultant | Floral & Event Designer | Transformational Coach
PHILOSOPHY
I am a believerandmentorinthe art of “authenticcreative expression.”
ABOUT
A passionate entrepreneurandhighly imaginativevisionary withmore than17 years in the weddingandspecial event
floral designindustry - knownforconceptualizing original designs,space transformation,architecturalfloral sculptures,
photoand propstyling, trendanalysis, visual merchandising, vendorrelations, dynamicspeakingandmotivational
coaching.
EXPERIENCE
Adorations Botanical Artistry October 1998 – Present
Founder, Creative Director, Floral & Event Designer
Master designerand originatorof vision forfloral arrangements,centerpieces,sculptedinstallations,floral
chandeliers,bouquets,boutonnieres, &botanical accessories
Conceptualize,design&install grand-scale andintimatefloral environmentsforweddings&special eventswith
budgetsupto $250K
Oversee designandoperational managementfor daily,weekly, monthlycorporate andindividual floraldelivery
service withrevenueincreaseover130%this year
Growth facilitatorandmentortoa team of 15+ designersinbothtechnical andcreative strategiesforsuccess
Educator and coach for creative workshopsandpersonaltransformation
Eventproposal development, includingsourcing&budgetingforseasonal andwholesale flowerproduct
Tabletopandprop-styling,creative consultantforphotoshoots,eventsandfilmproductions
Sales,marketing,brandingandsocial mediaforhigh-endfloral designcompany
FEATURED WORKSHOP
Awesome Blossom:A Floral DesignEncounter: Creative workshopdesignedtostimulate the imagination,comparethe
resultsof talentandambition,increase creative energy,reduceself-judgmentandreinventone’srelationshiptotheir
owncreative self ina2-hour floral encounterwithLaVonneCrawford.
TOP PRESS
Style Me Pretty: PresidentObama,theUltimateWedding Crasher – FeaturedWedding
CeremonyMagazine:The Color of Expression;Stop &Smell theRoses – Editorial Contributor
Bride & Bloom Magazine:From Conceptto Reality – Article featuringLaVonne Crawford
Published weddings&stylizedphotoshootsfeaturedin: Grace Ormonde WeddingStyle,ModernLuxuryBrides,
Exquisite Weddings,SanDiegoStyle Weddings, GreenWeddingShoes,Style Me Pretty, WeddingChicks,The Knot,
CeremonyMagazine, Ruffled,JuneBugWeddings,Love &Lavender
EDUCATION
HolisticMBA MasteryCertification2014: TransformationalCoaching MethodMasteryCoach
HolisticMBA 2013: TransformationalCoaching Method
Institute for Integrative Nutrition2012: Certified Health Coach
DesignInstitute of San Diego1998-2001: Interior Design