2. MILLENNIALS are seeking and creating their own style.
The innovative trend and constant change are quickly updated.
Local manufacturer’s shoes
were often considered as
unsuitable and unfashionable
Do not show their rank by itself.
Biti’s Hunter lacks the
expressiveness of the hierarchy and
and does not make customer feel the
distinction between this special line
rank and the company’s regular
products.
3. Our mission
“If it is already high-end, show its
classification”
#1 Make a clear
modification between
biti’s hunter X and other
lines.
# 2 Change mindset by
increasing their
experience.
4. The consumers are not made to be aware that it is a
greatly luxurious possession.
Why don’t the customers select us?
But there are chances for biti’s hunter
We are following the true tendency, fashionable style,
customers are eagerly looking forward to the return
of the largest footwear brand in Vietnam.
What are their matters?
They feel backward, uncomfortable if they don’t
renovate the trend.
And if the appearance of the product is not enhanced,
its real value will not be appreciated.
5. Consumer truth
They desire to catch up
with the modern trend,
rapid adjustment so that
the trendiness and
hierarchy are recognized
widespread. They feel
unpleased if they do not
have any trendy goods.
Category truth
High-end shoes are a
verification of the brand
in the most way.
Brand truth
Renowned for durable
products, along with
consumers’ loyalty from
many generations, Biti's is
the first choice when
thinking of buying a pair
of shoes.
We keep up with trends in
the world today.
6. CONSUMER INSIGHT
They feel backward, uncomfortable if they don’t update the
trend.
Actually, they would like to show their personality from
outside (model, difference, hierarchy,…)
7. Big idea
#doyourtrend, showyourpersonality
Create a new trend for young people,
attracting from the outside form (store,
serving style, box, bag, ...) They yearn to
own and use it to show their style. Then,
let them feel the quality and change
inside the product.
Our approach
8. Step 1: Create a trend:
• Product coverage on
social networks (using
celebrity photos, stylists,
...)
• Combined with the
popular fashion pages for
customers to see the
versatile products can be
combined with a variety
of different styles.
• Sponsorship for football
teams.
Step 2: Make the
product more
hierarchical,
differentiated and
enhance the experience
when purchasing
• The product is only sold in
some of its own stores
with a more professional
style of service, as well as
a careful investment in
formality.
PURPOSE 1: LET OUR CUSTOMERS SEE OUR
PRODUCTS MORE FASHIONABLE, STYLISH,
CLASSY AND MAKE A DISTINCTION WITH
CONVENTIONAL PRODUCTS
9. PURPOSE 2: MORE QUALITY
Organize writing contest after using biti's hunter
The story of product from grandparents, parents,
siblings have started using products -> emphasis on
quality factor.
10. Over the years, by listening to our customers,
we have realised that the use of shoes has
changed.
In the past, shoes
were the most
important thing to
wear -> we created
the best quality for
you
Then the shoes
became fashion
accessories -> we
are interested in
quality and make it
fashionable.
And until now,
shoes are not just
fashion accessories,
but also show your
personality and
class – Therefore,
we not only create
quality shoes with
unique fashion
design but also
create a trend,
create your own
personality.
We are always with you, listening and improving every day.
