1. Assignment brief
Qualification BTEC National in Creative Media Production
4 – Creative Media Production Management Project
Unit number and title 5 – Working to a brief in the Creative Media industries
62 – Digital Video Production for Interactive Media
Start date
Deadline
Assessor name
Assignment title Assignment 2
The purpose of this assignment is to:
Introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate
how video is used in interactive media products and will examine the technology used to produce and manipulate digital video
sequences. Learners will plan and create a video sequence and prepare it for use within an interactive media product.
This assignment also aims to take the learner through the whole process of working to a brief from initial negotiations, through the
process of developing and realising ideas in liaison with the client to final self‐evaluation on completion of the work. Also by
working within pairs it will provide the opportunity to manage the production both individually and as a team.
Scenario
Your tender has been successful! You now have to produce planning documentation for the digital video sequence and liaise with
your client throughout the process to ensure the client is happy with the designs you are preparing.
Important note
All correspondence with your client from this point forward must be fully documented in a communication log which will be
incorporated in to your blog. Examples of communication could include SMS, email, video conferencing, face to face
communication You will need to have regular formal meetings with your client with fully documented agendas and minutes of the
meetings.
*All Evidence for the assignment needs to be embedded in your U62/U5/U4 blog
Tasks Grading Criteria Mapping
Task 1 Contributes to Unit 4 P3/
Specifically you will require the following for the management and shooting of the advert: M3/ D3
1. A project schedule (ILP with Milestones set at regular intervals) which outlines the different stages Contributes to Unit 62
of the project and includes some Client Meetings and production meetings; P3/M3/D3
2. A Gantt chart (spread sheet) or Microsoft Project, which shows the timescale and all major stages Contributes to Unit 5, P2/
(including contingency time (slack time)) of the project up to the completion of the project (to be M2/D2
shown to the client).
3. A risk assessment should be completed showing back up plans and any health and safety issues to Contributes to Unit 5
ensure the project is completed on time. P3/M3/D3
Task 2a Contributes to Unit 4 P1/
M1/ D1
In order to have an understanding of your target audience, competitors, where your product would be
situated in the market place etc you need to do a broad range of the following:
Identify the target audience, look at other colleges in the area, age groups etc.
Research an idea: audience research, eg age, gender, socio‐economic grouping, lifestyle, location;
audience figures, eg RAJAR, BARB, ABC, CAA, ELSPA, ChartTrack, MCV;

2. Task 2b
To gain an insight into what would make a successful video to promote a particular subject area within Contributes to Unit 4
the college you need to design and produce a questionnaire and gather the results of the feedback so P1/M1/D1
you are better informed.
primary content research, eg
interviews, questionnaires, own observations;
secondary content research, eg newspapers, magazines,
books, audio, audio‐visual, electronic, internet, archives, libraries; research into competitors; research
into market
Task 2c – Planning Contributes to Unit 62
Produce content specific pre‐production planning for your advert. P2/M2/D2
This should include a broad selection of the following:
Contributes to Unit 5, P2/
 Brainstorming (Individually and as a team) M2/ D2
 Storyboards
 Script Contributes to Unit 5
 Sketches P3/M3/D3
 Shot logs
 Mood boards (Individually and as a team)
Discuss any technical considerations, e.g. platform, file format, file size, compression, streaming
method, media player
*You need to justify any ideas that you have come up with and what you are taking forward to the Contributes to Unit 4 P1,
production process. M1, D1
Originate ideas: group and individual brainstorming; analysis of each idea; selection; justification
Develop an idea: eg mood boards, thumbnails, mock‐ups, surveys
Task 3a Contributes to Unit 4
P2/M2/D2
Working within your team you need to first produce an outline (proposal) which should
include a wide range of the following:
Proposal: content outline; target audience; resources; personnel requirements, eg cast and crew,
team, specialists; budget; project schedule
Task 3b Contributes to Unit 4
P2/M2/D2
Once you have finalised the proposal within your team. You are required to further develop if
needed to pitch your product as a team to your client. *The more detail you put into the
presentation will give your client a better understanding and the timeframe involved for a
successful promotional video.
Pitch: style; format, eg PowerPoint, video presentation, multiple presentation; technology, eg video
screen, projector, audio playback; product information (content outline, target audience, resources,
cast and crew requirements, budget, project schedule, market fit); preparation of materials; rehearsal
of pitch; delivery of pitch

3. Task 4 Contributes to Unit 5, P2/
Upon a successful outcome of the pitch to your client, including all your planning documentation etc M2/ D2
they may have asked for specific changes at this point. You need to hold a production meeting with
agenda and minutes. Contributes to Unit 62
P3/M3/D3
Make any changes which are required after you have had formal feedback from the client as to how
they want to progress. Contributes to Unit 5
P3/M3/D3
Produce a short report which outlines the changes made and what has been agreed to be produced as
the final product. Contributes to Unit 4,
P3/M3/D3
Task 5 Contributes to Unit 62
You will now need to look at sourcing any asset that you may use in the finished product. This requires P3/M3/D3
some research into what video assets are readily available for you to use. You will need to complete an
Asset Table (template in shared) identifying where your assets were found and identifying any asset Contributes to Unit 5
that you will create. You may take into consideration a broad range of the following: P3/M3/D3
Source video assets: e.g. video library, online, broadcast, client, peers, tutor
Task 6 Contributes to UNIT 62
Using your shot‐log, shoot your raw video footage paying particular attention to the following two P3/M3/D3
sections:
Contributes to Unit 5
Shoot video assets: shot quality (lighting, focus, depth of field, colour balance, exposure); shot P3/M3/D3
composition (camera angle, framing)
Sources of information
Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book
(Pearson, 2010) ISBN 978‐1846906725
Grading Criteria
This unit is internally assessed
Unit 5 (all of 2) (contributes to 3)
P2: plan a response to a brief M2: plan a response to a brief D2: plan a response to a brief to
working within appropriate competently showing some near‐professional standards
conventions and with some imagination and with only showing creativity and flair and
assistance occasional assistance working independently to
professional expectations
P3: apply a response to a brief M3: apply a response to a brief D3: apply a response to a brief to
working within appropriate competently showing some near‐professional standards
conventions and with some imagination and with only showing creativity and flair and
assistance occasional assistance working independently to
professional expectations
Unit 62 (all of strand 2 and 3)
P2 generate outline ideas for a D2 generate thoroughly thought
M2 generate detailed ideas for a
digital video sequence through ideas for a digital video
digital video sequence showing
working within appropriate sequence showing creativity and
some imagination and with only
conventions and with some flair and working independently
occasional assistance
assistance to professional expectations
P3 generate digital video assets M3 generate digital video assets D3 generate digital video assets
with some assistance competently with only to near‐professional standards
occasional assistance
Unit 4 (contributes to 1) (all of 2) (contributes to 3)

4. P1 originate, develop and M1 originate, develop and D1 originate, develop and
research an idea for a media research an idea for a media research an idea for a media
product working within product showing some product showing creativity
appropriate conventions and imagination and with only and flair and working
with some assistance occasional assistance independently to professional
expectations
P2 pitch a proposal for a M2 pitch a proposal for a media D2 pitch a proposal for a
media product with some product competently with media product to a near
appropriate use of subject generally correct use of professional standard
terminology and with some subject terminology and with consistently using subject
assistance only occasional assistance terminology correctly and
working independently to
professional expectations
P3 manage a production M3manage a production D3manage a production process
process to create a media process competently to create a to near‐professional standards
product working within media product to a good to create a media product,
appropriate conventions and technical standard, showing showing creativity and flair
with some assistance. some imagination and with and working independently
only occasional assistance. to professional expectations.