201601_Will Exell Overview of Business and Associates_Strategic Change
Endorsment Mike Chu
1. March 28, 2014
LETTER OF ENDORSEMENT
RE: LJ Jackson, LJJ Consulting
As founder and CEO of MRC Roofing I’ve been a committed Hawaiian business leader in
commercial and residential contracting for 27 years. I’m a “hands on” CEO, directly involved in
sales, production, and finance. We finally reached a plateau where our growth could not occur
without creating structure to optimize our operations. I looked for help and through that
process I was introduced to LJ Jackson of LJJ Consulting.
LJ Jackson’s work is surgically precise, and his dedication to results is un-paralleled. LJ’s
analysis identified significant lost income and sales, neglected revenue streams, and inefficient
policies. He achieved results in the field immediately upon his arrival. LJ sold our product, and
demonstrated new possibilities for our staff and company. Our sales and accounts receivables
divisions were transformed by the systems he implemented, and they are useful to this day. He
aligned our marketing, and optimized sales procedures to speed administration and production.
He helped us define and integrate MRC’s standards that established immediate client trust at
levels unheard of in our industry! We experienced profitable results immediately. He further
encouraged our expansion by helping me secure the new revenue streams that are supporting
our company today. LJ, most importantly, showed a sincere interest and respect for our core
values and culture.
LJ dissolved my skepticism with hard objective results and an unrelenting work ethic. Employee
morale increased as staff participated and contributed daily to company goals. LJ and I also
addressed plans for me to execute the next chapter of my career. Our company statistics
showed a trend of sustained growth - to solvency over his eleven week consulting assignment.
I told LJ repeatedly it was the best investment I’ve ever made.
Sincerely,
Michael Robert Chu,
CEO, MRC Roofing LLC
Honolulu, Hawaii