1. Lisa Morrissey & Reiko Beach
The Non-Profit Toolbox
Tuesday, February 23, 2010
2. So...what are we going to cover?
1. Social Media 101
2. Overview of LinkedIn
3. Best Practices/Hints & Tips:
Profile - Applications - Contacts
4. Review
5. Q & A
Tuesday, February 23, 2010
3. What is Social
Media?
Talking
Participating
Networking
Sharing
Tuesday, February 23, 2010
4. Social Media
A Marathon not a Sprint
A Process not an Event
Tuesday, February 23, 2010
6. Social Media
Can be a powerful tool to
add to your marketing mix
Tools to reach out and
connect with clients/
potential clients
Your SM message comes
before your Audience
Tuesday, February 23, 2010
7. Social Media
* builds slowly
* provide content
Tuesday, February 23, 2010
19. Optimize Your Profile
• Use keywords
• Up-to-date
• Summarize –
brief but effective.
Tuesday, February 23, 2010
20. Optimize Your Profile
• Use keywords
• Up-to-date
• Summarize –
brief but effective.
vv
Tuesday, February 23, 2010
21. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
22. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
23. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
24. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
25. Optimize Your Profile
• Status Updates –
Once a week.
• Your Websites:
Rename – ‘Market
them!”
• Blog sites
• Twitter Account
• Public Profile
Tuesday, February 23, 2010
26. Your professional reputation and
relationships matter
• Extends far beyond
your profile
• LinkedIn
Recommendations
bring liquidity and
transparency
Tuesday, February 23, 2010
27. Your professional reputation and
relationships matter
• Extends far beyond
your profile
• LinkedIn
Recommendations
bring liquidity and
transparency
Tuesday, February 23, 2010
28. Your professional reputation and
relationships matter
• Extends far beyond
your profile
• LinkedIn
Recommendations
bring liquidity and
transparency
Tuesday, February 23, 2010
29. Recommendations
• Reputation matters
• Transparency matters
• Content matters
• Recommendations are
often mutual
• Requesting
recommendations is
normal
Tuesday, February 23, 2010
33. Add Links to other Web Content:
Your wordpress blog
With SlideShare share a
presentation you did, or a slide
show - portfolio of your work
Events you will attend
Poll your network for free
Twitter - Link your Twitter
account
Tuesday, February 23, 2010
34. Add Links to other Web Content:
Your wordpress blog
With SlideShare share a
presentation you did, or a slide
show - portfolio of your work
Events you will attend
Poll your network for free
Twitter - Link your Twitter
account
Tuesday, February 23, 2010
35. Connect, Connect, CONNECT!
• LinkedIn strengthens
and extends your
existing network of
find photo maybe li blog site
trusted contacts.
• Discover inside
connections
• Connect to as many
connections as you can
Tuesday, February 23, 2010
36. Connect, Connect, CONNECT!
• Participate in groups
• Add LI connections –
• Webmail Contacts
Importer
• Colleagues and
Classmates
• Open Networkers
Tuesday, February 23, 2010
37. Groups
• Join Groups
• search by keywords,
interest
• Create your own
group
Tuesday, February 23, 2010
38. Answers
• Ask a question or
answer some questions
• Become an “Expert”
Tuesday, February 23, 2010
39. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
40. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
41. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
42. Tools
• Tweet deck #in
• Ping.fm
• Mobile
Tuesday, February 23, 2010
43. Review: LinkedIn
is not just a resume, website, online business card
•Stay informed about your contact and industry
•Find people & knowledge you need to achieve your
goals
•Control your professional identity online
•Create & Collaborate on projects, gather data,
share files solve problems
Tuesday, February 23, 2010
44. Review: LinkedIn
is not just a resume, website, online business card
•Be found for business opportunities & find potential
partners
•Gain insights from discussions with professionals
•Discover connections for jobs and to close deals
•Post and distribute jobs, find best talent for your
company
Tuesday, February 23, 2010
45. Come to our next event:
March 16: James Library, Norwell 9am-12n 3-
hour hands-on workshop on Linkedin,
Facebook & Twitter: promo code: adclub $49
Tuesday, February 23, 2010
46. Q&A
Connect with us:
Lisa Morrissey: Reiko Beach:
Lidocg.com TRBDesigns.com
LinkedIn: Lisa Morrissey LinkedIn:ReikoBeach
Twitter: @Lidocg Twitter: @reikob
email: Lisa@thetoolboxinc.com email: Reiko@thetoolboxinc.com
The Non-Profit Toolbox:
TheNon-ProfitToolbox.com
LinkedIn Groups: The Non-Profit Toobox
Twitter: @nptoolbox
BLOG: TheNon-ProfitToolbox.com/Blog
Tuesday, February 23, 2010
