25+ intents to make your cold outreach more successful

1. Kevin-mlz
Kévin Moënne-Loccoz
@kevin_mlz
…
Contact your leads at the right time
and you’ll book WAY MORE meetings.
Simply use intents/triggers for that.
Here are 25+ you can use:

2. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #1: when a company is hiring for
a specific job title.
For that,use:
Asgard
LinkedIn Sales navigator
Lonescale
Industry job boards
Captain data
Kevin-mlz

3. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #2: when a company raised
funds.
For that,use:
Crunchbase
LinkedIn Sales Navigator
Pharow
Kevin-mlz

4. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #3: when your target changed
job title or company.
For that,use:
LinkedIn Sales Navigator
Lonescale
Usergems
Kevin-mlz

5. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #4: when your target asks a
question in a community.
For that,use:
Facebook Groups
Reddit
Quora
Discord
Circle
Slack
Kevin-mlz

6. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #5: when a company uses a
complementary/competitor tool.
For that,use:
Builtwith
Wappalyzer
NerdyData
Pharow
Kevin-mlz

7. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #6: when a new bad review is
added to a competitor.
For that,use:
G2
Capterra
Trustpilot
Google reviews
Kevin-mlz

8. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #7: when a company/company
department head count increased/
decreased.
For that,use:
LinkedIn Sales Navigator
Kevin-mlz

9. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #8: when a company increased
their revenue
For that,use:
Pharow
Kevin-mlz

10. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #9: when your target follows
your LinkedIn company page.
For that,use:
Access the page followers w/
LinkedIn Sales Navigator
Kevin-mlz

11. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #10: when your target follows
your competitor LinkedIn page.
For that,use:
Create a fake LinkedIn account
Say you work at your competitor
Access the page followers w/
LinkedIn Sales Navigator
Kevin-mlz

12. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #11: when your target comments
under your LinkedIn posts.
For that,use:
Phantombuster (scape comments)
Taplio (scape comments)
lemlist (reach out)
Kevin-mlz

13. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #12: when your target comments
under your competitor LinkedIn posts.
For that,use:
phantombuster (scape comments)
lemlist (reach out)
Kevin-mlz

14. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #13: when your target comments
under a relevant LinkedIn posts.
For that,use:
phantombuster (scape comments)
lemlist (reach out)
Kevin-mlz

15. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #14: when your target
downloaded one of your resources.
For that,use:
Gumroad
Carrd
Webflow
Kevin-mlz

16. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #15: when your target registered
to one of your events.
For that,use:
Luma
Circle
LinkedIn event
Eventbrite
Kevin-mlz

17. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #16: when your target registered
to another relevant event.
For that,use:
LinkedIn events w/ phantombuster
w/ lemlist
In-person events
Kevin-mlz

18. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #17: when companies raises
funds with your investors.
For that,use:
Crunchbase
Articles
Kevin-mlz

19. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #18: when companies are
competitors of your clients.
For that,use:
G2
Articles
Kevin-mlz

20. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #19: when a new regulation is
effective.
For that,use:
Google trends
Google alerts
Mention
Industry news website
Kevin-mlz

21. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #20: when a new industry trend
is identified.
For that,use:
Google trends
Google alerts
Mention
Industry news website
Kevin-mlz

22. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #21: when a company runs
advertisement.
For that,use:
VidTao
Facebook ads library
TikTok ads library
Snapchat ads library
Kevin-mlz

23. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #22: when a company
introduces a new product.
For that,use:
Their website
Marketplaces
Kevin-mlz

24. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #23: when a company got listed
on a marketplace,or didn’t.
For that,use:
HubSpot marketplace
Salesforce marketplace
Zapier marketplace
Aircall marketplace
Slack marketplace
Kevin-mlz

25. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #24: when a company enters a
new market.
For that,use:
Articles
Employee location
Kevin-mlz

26. Kévin Moënne-Loccoz
@kevin_mlz
…
Intent #25: when a happy customer
changes company.
For that,use:
Your CRM
Kevin-mlz

27. Kévin Moënne-Loccoz
@kevin_mlz
…
Bonus: Any intent that tells you about
their need for your product or service.
This would be something specific to
your target.You need to research and
find the way.
Kevin-mlz

28. Kévin Moënne-Loccoz
@kevin_mlz
…
Reaching out to your prospect at the
right time will boost your reply rate.
You can use intents for that.
Here are 23+ intents you can use:
Found value?
Save for later
Kevin-mlz

29. Kévin Moënne-Loccoz
@kevin_mlz
…
Reaching out to your prospect at the
right time will boost your reply rate.
You can use intents for that.
Here are 23+ intents you can use:
Want more?
Hit follow
Kevin-mlz