1. A.C. Nielsen Center for
Marketing Research
The premier Marketing Research MBA
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2. Executive Overview
• The A.C. Nielsen Center for Marketing Research trains full time MBA
students with a specialized in-depth education in the ideas, issues,
techniques and application of marketing research
• Exclusive: Enrolling 10-20 students a year
• Students have 2 – 8 years of work experience prior to the program. Typically, ½ of the
students worked in the research industry, other ½ are new to research.
• Sizable: 270+ alumni working around the world
• Real-world, current corporate marketing research exposure is a cornerstone
of our program
• A variety of companies get involved with the A.C. Nielsen Center for a variety of
reasons:
• Shaping the future of Marketing Research through influencing education
• Exposing students to company’s expertise
• Potential for students to consult & work for the company
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3. • The premier Marketing Research MBA program
• Specific & deep curriculum taught by faculty
• Marketing research methodologies to discover
insights to impact marketing strategy
• Quantitative & qualitative specifically
• Applied learning experiences
• Current Topic classes & field trips
• Student consulting projects
• Connected with industry leaders
• EAB, Alumni & Industry Friends
• Supported by Center staff
• Individualized career coaching &
educational experiences
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MBA & Specialized
Curriculum
Applied
Learning &
Current Topics
Dedicated staff
Industry
Connections:
EAB, Alumni &
Industry
Friends
Guiding Strategy

4. • Full time 2 year strategic MBA program
• Finance, Accounting, Human Resources, Business Strategy, Operations, etc.
• Combined with a masters-level education in Marketing Research
• Introduction to Marketing Research
• First semester overview; reviews framing marketing research to impact business decisions
• Marketing Analytics
• Marketing mix modeling, panel data analysis, conjoint analysis, segmentation, machine learning, Big Data, etc.
• Qualitatively-based Marketing Insights
• Scaling, Factor & Cluster Analysis
• Experimental Design
• Developing New Products
• A mixture of theory and application bringing all of the methodologies together applying them to the NPD
process where they go from ideation, concept development & testing of a new product for a corporate client
• Consumer Insights Consulting Practicum
• Consulting class doing marketing research for corporate projects
• Current Topics in Marketing Research
• Applied learning class required each semester. Mainly guest speakers demonstrating how research is done and
applied in their business
• Plus electives, other marketing & marketing research classes
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Curriculum Overview

5. Our Students &
Industry Involvement
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6. 6
Corporate involvement in our students’
education is essential

7. Corporate Involvement Overview
A.C. Nielsen Center at University of Wisconsin - Madison
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Involvement
Activity
Scope Exposure / Company Benefit
1.
Company hosted
Lunch & Learn
Buy our students lunch to give them
an hour on your company and
services
Awareness with future clients and giving back to
help educate future of industry.
2.
Classroom Guest
Speaker
Varies from a ~1 hour & 45 min.
presentation to an afternoon-long
workshop. Topics vary.
Classes typically have 15 – 40 students.
Companies use this to build their presence to
help recruiting, and to give back to help educate
future of industry
3.
Semester-long class
consulting project
Companies can hire our students to
do primary research, analyze data,
synthesize reports, etc.
Company states the business question, students
do the work, companies get results,
recommendations, etc.
4. Summer Internships
Hire a student full-time for the 10-13
weeks of the summer.
Excellent screener for full-time hiring.
Most companies budget $25,000-$30,000 for a
10-13 week MBA student intern.
5. Full Time Hiring
Hire a graduate for full-time
employment.
Top-notch marketing research talent. Average
salary is ~$100,000 with a range of ~$80-$120k.
6.
External Advisory
Board Participation
2 meetings in Madison per academic
year. Each meeting is typically a day
and a half.
Peer group of ~30 companies represented.
Extensive student interaction. Advise Center on
industry & mentor students.

8. A.C. Nielsen Center’s External Advisory Board
Cherie
Leonard
David
Shepherd
Alumni Representatives:
Bob
Drane
Dennis
Degeneffe
Ann
Dencker
Jay
Luttrell
Active Friends of the Center:
Steve
Cooley
Lisa
Gudding
David
Guenthner
Anshu
Gupta
Jami
Guthrie
Beth
Bubon
Martyn
Crook
Stacey
Symonds
Greg
Smith
Bryan
Vaughn
Jeanine
Bassett
Stuart
Taylor
Tanya
Schooley
Randall
Janisch
Jim
Lane
Paul
Metz
Tara
Marotti
Barry
Jennings
Paul
Markowitz
Marcos
Perez
Kaz
Gunay
Heiko
Schafer
Julie
Norvaisas
Brian
Hart
Jackie
Hillback
Joseph
Bagby
Joanne
Crudele
John
Copeland

9. Hiring our students: Internships & Full Time
• A.C. Nielsen Center for Marketing Research MBA students are in high demand
• Internship recruiting is competitive with companies typically hoping internships
lead to full time offers and placement
• Internship interviews on campus mid-October through mid-November
• Companies quickly make offers; most students accepting by Thanksgiving or early December
• Internships typically range from 10 - 13 weeks
• Paid internships; many internships include ‘other compensation’ (housing, singing bonus, etc.)
• Full Time job recruiting
• Interviews on campus mid-October through mid-November & late-January through February
• Students attend National Career Fairs seeking positions
• Many leverage personal & Center connections for ‘Just in Time’ positions
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Class of 2017 vs. Class of 2016 Internship Statistics
Class of 2017 Class of 2016
Average Monthly Salary $6,703 $6,538
Median Monthly Salary $6,899 $6,962
Average Other Compensation $2,333 $5,000
Monthly Salary Range $3,813 - $9,600 $3,171 - $7,500
Class of 2016 vs. Class of 2015 Full Time Statistics
Class of 2016 Class of 2015
Average Annual Salary $98,145 $92,857
Median Annual Salary $100,000 $96,000
Average Other Compensation $19,625 $21,700
Annual Salary Range $88,000 - $107,000 $63,000 - $107,000

10. A.C. Nielsen Center Students – Class of 2016
Eli Fish
David
Gailey
Min Nie
Scott
Peiser
Sarah
Phillips
Pushkar Raj
Deisha
Stanke
Jack Tong
Peter
Wierenga
Internship Placements for the Class of 2016

11. A.C. Nielsen Center Students – Class of 2016
Eli Fish
David
Gailey
Min Nie
Scott
Peiser
Sarah
Phillips
Pushkar Raj
Deisha
Stanke
Jack Tong
Peter
Wierenga
Full Time Placements for the Class of 2016

12. A.C. Nielsen Center Students – Class of 2017
Internship Placements for the Class of 2017
Camille Clark
Christopher Cohen
David Elster
Adrianna Fie
Jose Garcia
Brian Marsden
Zihan Miao
Laura Sheehan
Shaun Kane Sekou Muhammad
Talha Sheikh
Steven Siglinsky
Agnes Traye
Sean Vidal

13. Contact the A.C. Nielsen Center
• Professor Neeraj Arora
Academic Director of the A.C. Nielsen Center
John P. Morgridge Chair in Business Administration
neeraj.arora@wisc.edu
(608) 262-1990
• Tenured faculty, focuses on curriculum, teaching & academic research
• Kristin J. Branch
Center Director
kristin.branch@wisc.edu
(608) 262-9116
• Corporate marketing background prior to UW
• Leads corporate involvement in the Center
• Facilitates recruitment initiatives for student internship & full time hires
• Main student liaison
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You are welcome to contact anyone on the A.C. Nielsen Center team; Kristin will be your
lead contact for starting your involvement with the A.C. Nielsen Center.