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Why Local SEO Is Important to Your Business
- 1. LOCAL BUSINESS LISTINGS (A.K.A. LOCAL SEO)
- 2. What is Local Business Listings? A.K.A.: • Google Maps SEO • Local Business Listings Management • Local Directory Listings • Local SEO
- 3. Local Business Listings Defined Local = The specific information about your practice in city you are located Directory Listings = Every online location that posts your business information
- 4. Online Directories ■ 250+ directories on the web to list your practice information. ■ Every individual directory that you submit to is another chance to be found online, so it's important to make sure you're listed in every directory possible. (Hubspot, 2015)
- 6. How it works Accurate Practice Information Wide Distribution Get found online
- 7. What do directories look like in search?
- 9. What information do you submit? Spiders constantly crawl theWeb looking for new information to cross- reference and extract to “index” or “store” search results. For you to be indexed as a local business listing there are four criteria that search engines require: 1. A Business Name – or DBA 2. A Local Phone Number – no toll free or call tracking numbers 3. A Physical Street Address – no P.O. Boxes or shared addresses 4. A Face to Face Business – no virtual businesses 5. Practice Website – the secret 5th criteria
- 10. Additional information to submit 60+ data fields about your practice, depending on the directory, including: Business Website URL Cities Where Patients Come From Logo Practice Building and Team Images Product and Service Images Business Description Hours Events and Promotions Review Site Business Page Links Social Media Accounts Static and Interactive Maps Categories of Dentistry Provided
- 11. So, how do you submit your practice info? Do ItYourself ■ Google your practice name (not URL) for directory listings ■ Claim each listing by setting up an account ■ Submit through paid online local directory listing services Hire a Company to Do It ForYou
- 12. Accuracy,Accuracy,Accuracy Every. Little.Thing. COUNTS. Inaccurate Accurate Grove City Center for Dentistry The Grove City Center for Dentistry Edwards Family Dental 6600 Perimeter Dr., Suite 100 Edwards Family Dental 6600 Perimeter Dr., #100 Barbara McClatchie DDS Barbara L. McClatchie DDS Complete Health Dentistry of Columbus
- 13. Accuracy,Accuracy,Accuracy Every. Little.Thing. COUNTS. Inaccurate Accurate Grove City Center for Dentistry The Grove City Center for Dentistry Edwards Family Dental 6600 Perimeter Dr., Suite 100 Edwards Family Dental 6600 Perimeter Dr., #100 Barbara McClatchie DDS Barbara L. McClatchie DDS Complete Health Dentistry of Columbus
- 14. Once you submit your info to directories… KEEP IT UP!
- 15. Q & A – Local Business Listings Whiteboard Marketing ShannaYoung 419-566-0697 Shanna@whiteboard-mktg.com Kristi Simone 614-578-2904 kristi@whiteboard-mktg.com