1. Kristen Del Pozo
J. Theodorson
Spring 2016
ID 426
-To
mDo
uglas
It’sReallyJustSom
e
eriousPie,Dude.”

2. Serious Pie
The Brand .................................................................1
Tom Douglas .........................................................2
Concept Development ..........................................3-4
Design Objectives .....................................................5
site plan.....................................................................6
Floor Plan ............................................................7
Reflected Ceiling Plan ................................................8
Sectionviews.............................................................9
3d Plan..................................................................10
Perspectives.......................................................11-14
Materials.................................................................15
Retail Design

3. Locally grown ingredients
engaging experience
handcrafted pizza
seattle hangout
The Brand
1

4. Enthusiatic about growth
Adventurous
Creative
Bold
2
Tom Douglas

5. Concept
This conceptual design for a new Tom Douglas Serious Pie is grounded in the
idea of treasures, which are unexpected findings. As locals and visitors
explore Capitol Hill’s Pine Street neighborhood, they will discover this hidden
culinary treasure: handcrafted pizza, adventurous new design, and engaging
experience.
The exploration starts with a cave-like spatial experience that expands into a
high ceiling in the main dining area, giving the feeling of discovery and openness.
The visitors’ focus is set on the center structure that highlights the signature
stove representing the grand treasure of Serious Pie. Turquoise patina is
exposed through neutral surfaces; turquoise is used for the reason that it is
rare and seen as a prized gem. Retail is placed near the entry where all visitors
have the opportunity to discover Tom Douglas products. There are many hidden
treasures that go undiscovered, the new Serios Pie design encourages the
guest to return again and again, for an adventurous and engaging experience.
Adventurous Exposed explore engaging
Development
3

6. E Pine St
HarvardAve
Broadway
10thave
nagelpl
Boylstonave
Belmontave
Summitave
E Pike st
Hidden Treasure
Seattle’s Culinary
4

7. Design
• Dining Area: 826 SF
 Engaging Experience for the visitors.
 Accommodates a minimum of 70 seats
 Views throughout the whole restaurant
excluding the back of the house
• Kitchen/Prep: 675 SF
 Main focus with view of pies being prepped
and cooked in the signature oven
• Bar: 330 SF
 Accommodates a minimum of 8 seats
• Event Venue: 320 SF
 Hands -on class where visitors learn and
experience the art of making a Serious Pie
 Seats 10-12 people and can be used for
diners when no events are occurring
• Retail: 300 SF
 Tom Douglas products displayed to
encourage visitors to purchase items
 Integrated in the waiting area
 Visible from event venue and dining area
• Waiting Area: 273 SF
 Host stand included
 Seats 10-15 people
 Retail included
• Walking Path: 192 SF
 For servers and visitors
 Clearance of restaurant furnishings
2,916 Square feet
Objectives
5

8. 1/8" = 1'-0"
1
Site Plan
Pike motorworks Bdlg.
715 E Pine Street
Seattle, WA
6
Site Plan

9. BATHROOM
ELEVATOR
3:06PM
N
7
Floor Plan
Fridge FreezerDish pit
Bev. Station
Bev. Station
communal Dining
Bar Dining
Event Venue
Retail
Entrance
host stand
waiting area
Main Dining Area
open Kitchen
For an engaging
dining experience
Promotes exploration of new
Tom Douglas products while
waiting to be seated
Entrance has compressed feel
that expands when entering
the dining area
Booths incorporated into walls
for waits
Partition betweeen kitchen
window and seating for a
circulation path for servers
Event venue seats 10-12 guest
and can be used during busy hours
when not reserved for events
Glass partition used to
give an open feel
Grandtreasurestructurebuiltwithindividual
plans allowing guest to look through and
discover whats behind the structure

10. 24/20165:23:55PM
Plan
N
Reflected Ceiling
8
Patina copper ceiling
structure to enchance
lighting in the entrance
Black stain concrete on
lowered ceiling 10’
Heightened ceiling 22’
with long pedant lighting
Black stain concrete on
lowered ceiling 10’ with
light bulb pendants
Patina copper design
over communal dining
Reclaimed barn wood planks are used to
create the main structure that leads guest
to the discovery of the grand treasure that
is Serious Pie. The planks end at 15’ high with
pendants that run between the planks.

11. Level 1
0' - 0"
Level 2
22' - 0"
4/24/20165:23:38PM
1/8" = 1'-0"
1
Section 3
1. Section Cut
2. Communal Dining Elevation
3. Bar Dining Elevation
Level 1
0' - 0"
Level 2
22' - 0"
1/8" = 1'-0"
1
Section 1
Level 1
0' - 0"
Level 2
22' - 0"
1/8" = 1'-0"
1
Section 2
1.
2. 3.
Section Views
9

12. 3D View
Floor Plan
10

13. Serious Entrance
11

14. Discover The Retail
12

15. 13
Exploring the Bar

16. Engaging Experience
14

17. Materials
15
Materials Key
A. Black stain concrete design
b. Harvest Oak Commercial Hardwood
c. Cherry spice commercial hardwood
d. reclaimed Barn wood
e. blue beach mosaic decorative tile
f. Vibe woven polyster
g. Labyrinth woven polyster
h. tuscun hills woven polyster
i. Balance Beam woven polyster
j. Patina Copper
a.
b.
c.
d.
e.
f. g. h. i.
j.