1. Chana- One of the most
leading commodity in pulses
@ NCDEX
Team 02
Ashana Shirodkar-103
Jinal Patel – 72
Rutuja Rane – 90
Sanket Sanvatsarkar- 94
Krishna Parab-70
2. Introduction - Chana
India has produced almost 71% of Chana produced in world - last decade
We have recorded more than 100% increase in production from 4.24 mn MT
in FY03 to 8.80 mn MT FY13
Domestic production is growing at CAGR rate of 7.67% whereas imports at
CAGR rate of 29.91%.
Chana is the most grown, consumed and processed pulse in India and holds
about 44% share in total pulses produced
Export of pulses, except for Kabuli chana, was initially prohibited for six
months in 2006. It was then extended from time-to-time up to March 31,
2014.
3. Major milestones
Recorded highest value of 2893 Crores as on 23rd September
2011
Recorded highest quantity traded of 1.18 mn MT as on 22nd
March 2006 which is 18% of the total crop produced that year.
Recorded highest Open Interest of more than 5 Lakh MT on 30th
December 2005 which is 9% of the total crop in FY06.
Recorded a maximum participation of 3500 active clients in a
single trading day through a maximum of 500 members
6. Indian share of Chana across World
4.24
8.88
60%
0%
10%
20%
30%
40%
50%
70%
80%
90%
0
5
10
15
20
25
FY02 FY03 FY04 FY05 FY06
World
FY07 FY08 FY09 FY10 FY11 FY12 FY13
Production
‘million
MT
India % share
Source: FAO Stat
7. 1. What are the reasons that a farmer gets a low share in
the price at which his potatoes are finally sold to the end
consumer?
Various middleman are involved in the trade they try to buy the potatoes
at cheaper rate from the farmers so that they can book the maximum
profit Eg- Consolidator to the wholesaler, wholesaler to semi wholesaler
and semi wholesaler to retailer. 10%-40% of the original produce is lost by
the farmer.
Case study 1
8. 2. Do you think selling their produce to big retail chains is a
good options for farmers? Why? Why not?
9. 3. Is It Reasonable To Compare Contract Farming, With
Colonization? Do You Think Contract Farming Is A Biased
Arrangement To Benefit Companies And Is Unfair To
Farmers?
Contract farming refers to arrangement between farmer and buyer.
Colonization involves expansion of one country over another. There are
some similarities between colonization and contract farming such as
exploitation of resources and exertion of control over land and people.
It is not reasonable to equate the two.Contract farming has been
criticized for being biased towards companies and unfair to farmers
•It can lead to exploitation of farmers
•Lack of control over operations
•Unequal powert o ensure that contract farming benefits both farmers
and companies, it is important to have clear, transparent and
enforceable agreements that protect right and interest of all parties
involved.
10. 4. What is cooperative marketing? What are its pros and
cons?
Cooperative marketing is a marketing strategy where two or more companies
join forces to promote a product or service.Pros of cooperative marketing:-
• Increased Reach: By combining resources and customer bases, cooperative
marketing allows companies to reach a wider
• Shared Costs: Cooperative marketing helps companies to split the cost of
marketing
• Improved Brand Awareness: By working together, companies can create a
stronger
Cons of cooperative marketing :-
• Potential Loss of Control: When working with other companies, there may
be a loss of control over the marketing message and how the brand is
portrayed.
• Conflicting Objectives: Companies may have different goals and objectives,
which can make it difficult to agree on a common marketing strategy.
• Competition: Although cooperative marketing can benefit both companies, it
may also create competition between them.
11. 5. In your opinion, what should be the best alternative for
the farmer to take up?
Some of the best alternatives are as follows
Community supported Agriculture - This is a subscription service
where the farmer sign up customer for a monthly or seasonal fee and
agrees to deliver to them a percentage of the farm output for a season
Farmer's market - The producer sells products at an established
marketplace, along with other producers, that is usually located in a
large population center and is regulated by some form of group
activity. For an example, see the New Mexico Farmers’ Marketing
Association
