8. BRAND PLANNING
All about valuable business conversations
BQ's brand planning team believes that building successful brands means building valuable conversations with clients. Our team
cares about every aspect of the client's business mandate and translate the same into meaningful brand engagements. Brands built
by BQ's IQ have a personal mandate of achieving relevance, interest and sustenance. All the time weaving the invisible thread of
connect between brands, consumers and our client's business goals.
We know and our client know that empathy and integration not only creates good will but also builds businesses.
CREATIVE CONTENT DEVELOPMENT
Exclusively ours. Inspiringly yours
An open canvas just about sums up the exotic, almost surrealistic minds of BQ's creative team. Untainted by the world, this exclusive
coterie of writers, artists, animators, technologists, photographers, videographers, graphic designers marvelously come together to
create brave and fascinating new worlds. In the process offering clients inspiring creative thoughts and solutions across
communication platforms which includes print, digital, social networking platforms, online solutions, apps...its unbounded. Really.
9. DESIGN
Our visual playground
Design is matter. And what matters to brands. Artful, sensitive, exclusive and exceptional BQ's design team always finds possibilities of
visual interpretation that elevates and enhances the brand print.
USER EXPERIENCE DESIGN
Chassis building expertise
BQ's User Experience Design team is the scaffold upon which all digital communication is build. The DNA of enabling technology
and presenting it to our clients begins here. A representation of a hybrid of thoughts and technology, this team delivers the complete
online experience while optimizing the best consumer brand engagement and creating an unforgettable brand expereince.
FILMS
Coterie of creative recluses
The human eye and its brain interface, the human visual system, can process 10 to 12 separate images per second, perceiving them
individually. BQ's audio-visual team can process ideas and interpret the same on celluloid infinitely faster. Combine this with expertise
in sound engineering, editing and CG and you have a group of people for whom creating magic through films is all in a day's work.
10. SOCIAL INFLUENCE & PR
Image is everything
The eye sees the world through a combination of light refracted dots to form images. BQ's PR team is our retina - capturing the
nuances of PR and creating images, perceptions and a holistic impression through various PR and social influence strategies. From
traditional PR approaches and tactic to enabling meaningful social conversations, content development, community building.
blogging, integrated analytics, SEO and more...
TECHNOLOGY & DIGITAL PRODUCTION
Living the future right now
Technology represents the collective human consciousness in real time. THe BQ technical and digital production team innovate for
the internet; leveraging the potent medium and evolving technologies to create the "wow". Micro sites, mobile apps or simply
building tools, this team represents the future, now.
11. Founded in January 2013, by a team of unflinchingly original,
uncompromisingly premium, chai addicted creative fanatics,
we specialize in converting
‘ASPIRATIONS‘ into an outrageously
talked-about ‘BRANDS’.
12. PEOPLE
SANDHYA BALAKRISHNA RAJIV THAKUR
Brands & Communications Strategy & Planning
SARVAR MOJGANI AJIT NAG
Client Relationships Art Director
...supported by a team of go-getting,
commitment- loving, original-thinking, absolutely exceptional people.
13. We are a hybrid of
IMPACTING IDEAS AND
EFFECTIVE TECHNOLOGY.
14. We are always there doing ordinary things
in extraordinary ways that deliver
tangible results and perceptible shifts in mind-set.
15. Just like the Blue Quill.
It’s all at once the angler’s ideal bait for a prize
catch.
It’s a feather.
It’s a writer’s tool.
Its a plume of an exotic bird.
It is everything... unbounded, yet impacting.
16. All we are saying is that together,
we can do fascinating things that
will be written about…
22. SHOWCASE PRINT
SHOWCASE PRINT
MERE AB AAPKE JEB MAIN BHI
DUPLICATES KO NAKLI SHER
HATAAO!!! HO SAKTA HAI…
Meri asliyat pehchano. Mere Duplicates Nakli sher se savdhaan.
Best way to identify a Real Currency Note
ko Hataao! Best way to identify a Real Currency Note
Meri asliyat pehchano
Fluorescence Latent Image Fluorescence Latent Image
Special feature introduced especially Hold the note under a Vertical band on right side Special feature introduced especially Hold the note under a Vertical band on right side
for the blind, placed left of the UV lamp and you can of Mahatma Gandhi portrait TO IDENTIFY A FAKE NOTE LOOK FOR: for the blind, placed left of the UV lamp and you can of Mahatma Gandhi portrait
watermark window (except in Rs.10 see number panel and contains latent image showing watermark window (except in Rs.10 see number panel and contains latent image showing
notes), appears in different shapes the note’s denominational notes), appears in different shapes the note’s denominational
for various denominations. value in numbers. Identification Mark Flourescence Latent Image for various denominations. value in numbers.
TO IDENTIFY A FAKE NOTE LOOK FOR:
Identification Mark Flourescence Latent Image
Special feature introduced especially for the blind. Placed left Hold the note under a UV lamp Vertical band on right side of Mahatma Gandhi
of the watermark window (except in Rs. 10 notes). Appears in and you can see number panel portrait contains latent image showing the
different shapes for various denominations. and optical fibers. note’s denominational value in number.
Mahatma Gandhi Intaglio Printing Security Thread Micro-lettering Mahatma Gandhi Intaglio Printing Security Thread Micro-lettering
watermark Intaglio printing raised prints which (in 1000, 500 & 100 A micro-lettering Mahatma Gandhi watermark Intaglio Printing Security Thread Micro-lettering watermark Intaglio printing raised prints which (in 1000, 500 & 100 A micro-lettering
Mahatma Gandhi series of can be felt by touch. They are denominations) appears between Mahatma Gandhi series of can be felt by touch. They are denominations) appears between
bank notes with light and portrait of Mahatma Gandhi, RBI A security thread running vertically the vertical band bank notes with light and portrait of Mahatma Gandhi, RBI A security thread running vertically the vertical band
shade effects in the watermark seal, guarantee & promise clause, with inscriptions ‘Bharat’, RBI (1000 and Mahatma . shade effects in the watermark seal, guarantee & promise clause, with inscriptions ‘Bharat’, RBI (1000 and Mahatma
window. Ashoka Pillar emblem on left and in a Rs.1000 note) embedded on Gandhi portrait. window. Ashoka Pillar emblem on left and in a Rs.1000 note) embedded on Gandhi portrait.
RBI Governor’s signature. the reverse. Visible when held Mahatma Gandhi watermark Intaglio Printing Security Thread Micro-lettering RBI Governor’s signature. the reverse. Visible when held
in the Mahatma Gandhi series of bank Raised prints which can be felt by touch. They (in 1000, 500 & 100 denominations) running Appears between the vertical band
against the light. against the light.
HOW TO RECOGNIZE FAKE CURRENCY NOTES SOME FACTS YOU SHOULD KNOW: notes with light and shade effects in are portrait of Mahatma Gandhi, RBI seal, vertically with inscriptions ‘Bharat’, RBI (1000 in and Mahatma Gandhi portrait.
the watermark window. guarantee & promise clause, Ashoka Pillar a Rs. 1000 note) embedded on the reverse. Contains the word RBI in Rs.5 and
emblem on left and RBI Governor’s signature. Visible when held against the light. Rs.10 denominations.
How to recognize Fake Currency Notes: Some facts you should know: How to recognize Fake Currency Notes: Some facts you should know:
Security thread (silver coated) and the logo, “RBI” in English and Hindi 1,70,000 crore of fake currency is being circulated in India HOW TO RECOGNIZE FAKE CURRENCY NOTES SOME FACTS YOU SHOULD KNOW: Security thread (silver coated) and the logo, “RBI” in English and Hindi 1,70,000 crore of fake currency is being circulated in India
are NOT CLEAR (Source: IB of India) are NOT CLEAR (Source: IB of India)
Security thread (silver coated) and the logo, “RBI” in English and Hindi are NOT CLEAR
3 watermarks on each note i.e., (i) Ashoka Pillar or Gandhiji’s caricature 28 per cent of the currency in the country is fake India ( Source: IB of India). 3 watermarks on each note i.e., (i) Ashoka Pillar or Gandhiji’s caricature 28 per cent of the currency in the country is fake
(ii) Denomination and (iii) RBI are NOT prominent 3 watermarks on each note i.e., (ii) Denomination and (iii) RBI are NOT prominent
Fake Currency Racket is mostly prevalent to denominations of Rs.500 Fake Currency Racket is mostly prevalent to denominations of Rs.500
Sprinkled blue dots all over the note, NOT VISIBLE when seen in UV light and Rs.1000 (i) Ashoka Pillar or Gandhiji’s caricature (ii) Denomination and (iii) R.B.I. are NOT prominent Sprinkled blue dots all over the note, NOT VISIBLE when seen in UV light and Rs.1000
The super imposed”500” digits not visible when seen horizontally Sprinkled blue dots all over the note, NOT VISIBLE when seen in UV light. The super imposed”500” digits not visible when seen horizontally
denominations of Rs 500 and Rs 1,000.
Sahi sonch, The super imposed "500" digits not visible when seen horizontally
Size: The size of the forged notes are not same, while the size of genuine currency is fixed.
Sahi sonch, sahi raah, sahi log… sahi raah, Numbering: In fake currency it is difficult to reproduce the same shape of individual
Ek sashakt rashtra banaayiye...
sahi log... numbers and their alignment. Spreading of ink, smaller or bigger number, inadequate
gaps, and different alignments in numbers is often noticed.
…ek mazboot desh banaao. ...ek jaagruk nagrik baniye!!!
Quality of printing: In counterfeit notes the printed lines will be broken and ink may some
Ek mazboot desh banao times be smudged.
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