FIRST, WHY DO YOU NEED DATA? SECOND, YOU’LL START GATHERING DATA. THIRD, WOW! THIS IS HUGE DATA. FOURTH, NOW WHAT? THIS SESSION DISCUSSES WHY ANALYTICS IS IMPORTANT AS IT UNCOVERS HIDDEN PATTERNS, UNKNOWN CORRELATIONS, MARKET TRENDS, CUSTOMER PREFERENCES AND OTHER USEFUL INFORMATION. IT IS USEFUL TO ORGANIZATIONS IN MAKING EFFICIENT PI PROJECTS TO PROVIDE WELL-INFORMED BUSINESS DECISION. THE ANSWER IS HIDING IN YOUR DATA SETS, YOU SHOULD START YOUR ANALYTICS JOURNEY!