An assessment for Product Managers that focus on Growth and B2C services. Conversion rate & Transactions are the main KPIs, while A/B testing and UX optimization are the ways to optimize performance.
2. Product Case:
Mobile Performance Optimization
Suppose you are responsible for our mobile website (e-food.gr).
You will get a sample of mobile website performance and you need to
provide the team with solutions in order to increase performance and
customer experience.
3. Mobile Web Performance Report
Landing Page
Content Group
Sessions Bounce Rate Avg. Session
Duration
Transactions
Conversion Rate
Transactions
358,328 13,18% 00:04:03 7,61% 24,265
Homepage 147,871 13,59% 00:06:18 11,31% 16,738
Restaurant List 50,422 0,59% 00:04:27 7,93% 3,999
Menu Page 98,190 1,21% 00:02:03 3,59% 3,528
*Data is not real
4. Mobile Web - Homepage
User that landed on our homepage
and start her order from there.
*user is not signed in
Try to replicate scenarios in incognito tab so there are no cached data (in case you already use mobile website of efood for your
orders)
5. Mobile Web - Restaurant List
User that landed in any restaurant listing
and start her order from this page.
*user is not signed in, and she has not
added her address yet.
Try to replicate scenarios in incognito tab so there are no cached data (in case you already use mobile website of efood for your
orders)
6. Mobile Web - Menu Page
User that landed in any restaurant page
and start her order from this page.
*user is not signed in, and she has not
added her address yet
Try to replicate scenarios in incognito tab so there are no cached data (in case you already use mobile website of efood for your
orders)
7. Deliverables
We need a prioritized backlog (feel free to use your own
prioritization method) with A/B tests that include:
- Hypothesis (What we have to change and why)
- Evaluation (Which metrics we will try to improve. Explain why you selected these
metrics)
- Time estimation (How much time do you think that it will take to be
implemented)**
*There is no restriction in the number of A/B tests. You can include just 1 or more
**Time estimation is based on your understanding. We added it in order to help you better prioritize your backlog
