Don't rack your brain over Rankbrain. Here's all you need to know about it.

1. How to Tune Your SEO Strategy in
Harmony with RainBrain

2. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• RankBrain is the newest weapon in Google’s arsenal to
produce the most relevant results to a search query. It is not a
new algorithm or an update, but joins hands with
Hummingbird to produce the best results.

3. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• So, when and how does RankBrain come into play?
RankBrain has now turned out to be the third-most crucial
factor behind webpage rankings. When you type in a long-tail
query, RankBrain kicks in, interprets your query and translates
it into appropriate results.
• How will this new system impact SEO?
RankBrain, which was announced towards the end of 2015,
has now begun to affect SEO and content. Google’s newest
system will make you sharper, and never allow you to take
content for granted.

4. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
Here are some fundamentals you should follow to
appease RankBrain:
• Understand and engage with your TA
Even though SEO is a lot about keywords, you should now
focus your content in such a way that it addresses the
fundamentals, the core issues or queries of your audience.
• Keep the language conversational and natural
SEO strategists should now give keyword stuffing a hurried
burial because it can affect user experience. Don’t create
pages or content that focus on one keyword, instead focus on
words or phrases related to the keyword. This is essentially
adding a human touch to the world of search.

5. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Don’t forget the power of mobile
Also, mobile will continue to be a major factor, and optimising
websites for content becomes very important. Mobile apps
are another factor not to be ignored.
• Never lose sight of the personal touch
RankBrain also seems to value personalisation, so engaging
constantly with your target audience and ensuring they
remember your site and brand when they search will boost
your ranks.

6. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
• Keep it consistent
Consistency in terms of good content and maintaining a brand
voice is extremely important so Google finds it easier to find
you and rank you high.
The SEO landscape is changing at breakneck speed, and
artificial intelligence is hastening the transformation.
Ironically, it is machine learning that is slowly humanising
search!

7. © Knct Lab | www.knctlab.com
----------------------------------------------------------------------------------------------------------------------
Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You