2. BACK PACK
Introduction
We are trying to design a product that will be a backpack having
• Backpack with massager
• Front panel for writing pad and laptop holder
• Umbrella to protect people from rain and Sun rays
• Rain cover provided at bottom of the Backpack.
3. Problem statement
• Need of backpack which reduces back pain
• Need of the next generation backpack.
• Need of a backpack with more space.
• Need of more stylish backpacks.
• Need of backpack which can be used as a movable laptop support.
• Need of backpack which protect us from rain and Sun rays.
• Need of backpack having rain cover.
4. S.NO Customer Need Importance
1. Easy to write something while moving 3
2. More space and pockets 5
3. Easy to carry heavy load 5
4. Massager at the backside of backpack 4
5. Affordable price 5
6. More stylish and dirt-resistant color 4
7. Water proof 4
8. Attached umbrella to protect from rain n sun rays 3
9. Light weight 4
10. Heavy duty ZIP with good strong teeth 4
Customer Need Statement
5. Mission Statement
Mission statement: a backpack for the “Generation Next”
Customer needs statement
Customer statement Interpreted need
I sometimes need to write fast while moving. The backpack is used as a movable disc.
I hate it when there is no place for my food. The backpack with more space and pockets.
I feel backache of overburden load. The backpack easy to carry.
My back is always hurting me when I walk more
distance with my bag.
The backpack as a massager.
I will not buy it if it is over ₹1500. The backpack with affordable price.
It is a waste money to buy a new bag after every
6 months.
The backpack made of durable un scratched
material.
Want to have more style and colourful. The backpack with colourful style.
