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Johnathan Dane | Sujan Patel
6 Ways To Seriously Drive
Conversions With Your Content
@JohnathanDane | @SujanPatel
@Johnath...
6 WAYS TO SERIOUSLY DRIVE CONVERSIONS WITH YOUR CONTENT
THANKS FOR JOINING US!
We’ll be starting in just a few minutes.
@J...
WHEN JOHNATHAN MET SUJAN (08/31/2015)
@JohnathanDane @SujanPatel @Unbounce #CROday
WHEN JOHNATHAN MET SUJAN
@JohnathanDane @SujanPatel @Unbounce #CROday
(08/31)
$100k/mo in 12 months
$200k/mo in 18 months
@JohnathanDane @SujanPatel @Unbounce #CROday
CONTENT TYPES &
CONTENT CATEGORIES
01
5 CONTENT CATEGORIES
1. Customer-Centric: topics that help or benefit your current
customers
2.Promotion-Driven: topics th...
TYPES OF CONTENT
➔Long / Short Articles
➔Influencer Interviews
➔Case Studies
➔Aggregators
➔Checklist
➔eBook
➔Expert tips
➔...
This tool generates over 10,000 visitors a
month and is responsible for 50 new
customers a month
EXAMPLE: Tool
@JohnathanD...
This “Runway Calculator” tool by Nat
Eliason has a 40% conversion rate.
It solved a problem that regular text based
conten...
Although more outdated now, PDF
versions of a blog post can still help with
email capture.
EXAMPLE: PDF Format
@JohnathanD...
EXAMPLE: Epic Content (10x Content)
1.2 Million Visitors 108 Thousand Visitors
@JohnathanDane @SujanPatel @Unbounce #CROday
PROMOTION TECHNIQUES
02
“Create Less, PROMOTE MORE”
Salma Jafri
@JohnathanDane @SujanPatel @Unbounce #CROday
5 PROVEN WAYS TO PROMOTE CONTENT
1. QUOTE or CITE INFLUENCERS
● Reach out to let them know
● Use conversation to build lon...
“Don’t write a single word until you’ve come up with 5 ways
to promote content. 80% of your time should be spent on
conten...
PPC CATALYSTS
03
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Facebook Boosted Posts Gmail Sponsored Promotio...
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
+ =
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Create Your Own Custom Audiences:
- Customer Fi...
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Lookalike Audiences to expand your, well, audie...
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Google Analytics Audience Builder
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
+ =
TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
=+
MOVING FUNNELS
04
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
Cold Traffic = Blog Post
(Not ready to buy)
Hot Traffic...
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
REPURPOSING CONTENT
05
Linkedin
1. Make sure your content fits in one of top
categories
1. Promotion within the 1st hour is the most
important
a....
Medium
Not bad ROI from spending 10 minutes a week copying and pasting
@JohnathanDane @SujanPatel @Unbounce #CROday
CTA: Email Opt-in
@JohnathanDane @SujanPatel @Unbounce #CROday
Top 5 Places to Republish Your Content
Why?
Millions of users!!!
@JohnathanDane @SujanPatel @Unbounce #CROday
If you’re successful at content marketing, you’ll get tens of
thousands of visitors. But why not place your content that
a...
GUEST POSTING LIKE A BAWS
06
@JohnathanDane @SujanPatel @Unbounce #CROday
#1 FIND SITES THAT ARE ALREADY RANKING
FOR YOUR TARGET KEYWORDS
@JohnathanDane @SujanPatel @Unbounce #CROday
#2 PIGGY-BACK OFF DOMAIN AUTHORITY
@JohnathanDane @SujanPatel @Unbounce #CROday
#3 WRITE AROUND YOUR FOCUS KEYWORDS
@JohnathanDane @SujanPatel @Unbounce #CROday
GOOGLE PAGE 1 - “AdWords Management”
@JohnathanDane @SujanPatel @Unbounce #CROday
GOOGLE PAGE 1 - “AdWords Ads”
@JohnathanDane @SujanPatel @Unbounce #CROday
KLIENTBOOST RESULTS
@JohnathanDane @SujanPatel @Unbounce #CROday
ALWAYS LEVEL UP
QUESTIONS?
@JohnathanDane @SujanPatel @Unbounce #CROday
THANKS FOR JOINING US!
@JohnathanDane @SujanPatel @Unbounce #CROday
#CROday Sujan Patel & Johnathan Dane - 6 Ways To Seriously Drive Conversions With Your Content
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#CROday Sujan Patel & Johnathan Dane - 6 Ways To Seriously Drive Conversions With Your Content

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You've read the stat: over 2 million blog posts get published every day. But how do some brand new companies sky-rocket their content marketing efforts to generate predictable revenue that's scalable? Those are the tips we'll share.

Published in: Marketing
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#CROday Sujan Patel & Johnathan Dane - 6 Ways To Seriously Drive Conversions With Your Content

  1. 1. Johnathan Dane | Sujan Patel 6 Ways To Seriously Drive Conversions With Your Content @JohnathanDane | @SujanPatel @JohnathanDane @SujanPatel @Unbounce #CROday
  2. 2. 6 WAYS TO SERIOUSLY DRIVE CONVERSIONS WITH YOUR CONTENT THANKS FOR JOINING US! We’ll be starting in just a few minutes. @JohnathanDane @SujanPatel @Unbounce #CROday Sujan Patel GM of Web Profits Johnathan Dane Founder of KlientBoost
  3. 3. WHEN JOHNATHAN MET SUJAN (08/31/2015) @JohnathanDane @SujanPatel @Unbounce #CROday
  4. 4. WHEN JOHNATHAN MET SUJAN @JohnathanDane @SujanPatel @Unbounce #CROday (08/31)
  5. 5. $100k/mo in 12 months $200k/mo in 18 months @JohnathanDane @SujanPatel @Unbounce #CROday
  6. 6. CONTENT TYPES & CONTENT CATEGORIES 01
  7. 7. 5 CONTENT CATEGORIES 1. Customer-Centric: topics that help or benefit your current customers 2.Promotion-Driven: topics that are designed specifically with promotion in mind 3.Thought Leadership: topics that strengthen your reputation in your industry 4.Tactical SEO: topics that are going after a specific SEO opportunity 5.Ideal Customer: topics that help/benefit/target your ideal customer @JohnathanDane @SujanPatel @Unbounce #CROday
  8. 8. TYPES OF CONTENT ➔Long / Short Articles ➔Influencer Interviews ➔Case Studies ➔Aggregators ➔Checklist ➔eBook ➔Expert tips ➔Glossary ➔How to... ➔Ultimate Guides ➔Infographic ➔Checklists / Worksheets /Tools ➔Reviews / Comparison ➔Video / Podcast ➔Images / Mixed Media ➔Listicles ➔Meme/Gif ➔Announcements / News ➔Guest Posts ➔Recipes ➔Research / White paper ➔Timeline @JohnathanDane @SujanPatel @Unbounce #CROday
  9. 9. This tool generates over 10,000 visitors a month and is responsible for 50 new customers a month EXAMPLE: Tool @JohnathanDane @SujanPatel @Unbounce #CROday
  10. 10. This “Runway Calculator” tool by Nat Eliason has a 40% conversion rate. It solved a problem that regular text based content couldn’t solve. EXAMPLE: Tool @JohnathanDane @SujanPatel @Unbounce #CROday
  11. 11. Although more outdated now, PDF versions of a blog post can still help with email capture. EXAMPLE: PDF Format @JohnathanDane @SujanPatel @Unbounce #CROday
  12. 12. EXAMPLE: Epic Content (10x Content) 1.2 Million Visitors 108 Thousand Visitors @JohnathanDane @SujanPatel @Unbounce #CROday
  13. 13. PROMOTION TECHNIQUES 02
  14. 14. “Create Less, PROMOTE MORE” Salma Jafri @JohnathanDane @SujanPatel @Unbounce #CROday
  15. 15. 5 PROVEN WAYS TO PROMOTE CONTENT 1. QUOTE or CITE INFLUENCERS ● Reach out to let them know ● Use conversation to build long term relationship 2. EMAIL YOUR LIST ● Use Welcome Mat from SumoMe ● In Content Upgrades from OptinMonster 3. BUY FACEBOOK ADS ● Try Contextual Ad networks such as Facebook Ads, Outbrain, Zemanta 4. USE MIXED MEDIA (images, video, click to tweet, embedded tweets) 5. SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT @JohnathanDane @SujanPatel @Unbounce #CROday
  16. 16. “Don’t write a single word until you’ve come up with 5 ways to promote content. 80% of your time should be spent on content promotion” Sujan Patel | @SujanPatel @JohnathanDane @SujanPatel @Unbounce #CROday
  17. 17. PPC CATALYSTS 03
  18. 18. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Facebook Boosted Posts Gmail Sponsored Promotions + =
  19. 19. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday + =
  20. 20. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Create Your Own Custom Audiences: - Customer Files - Website Traffic - Lookalike Audience
  21. 21. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Lookalike Audiences to expand your, well, audience
  22. 22. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Google Analytics Audience Builder
  23. 23. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday + =
  24. 24. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday =+
  25. 25. MOVING FUNNELS 04
  26. 26. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  27. 27. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday Cold Traffic = Blog Post (Not ready to buy) Hot Traffic = Demo (Ready to buy)
  28. 28. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  29. 29. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  30. 30. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  31. 31. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  32. 32. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  33. 33. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  34. 34. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  35. 35. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday
  36. 36. REPURPOSING CONTENT 05
  37. 37. Linkedin 1. Make sure your content fits in one of top categories 1. Promotion within the 1st hour is the most important a.Email your list b.Beg your friends to upvote c.Tag @Linkedinpulse on twitter d.Email editor@linkedinpulse.com 1. Split your long form content into 2-3 articles. 1. It’s all about the article title 1. Add a CTA at the bottom of the article @JohnathanDane @SujanPatel @Unbounce #CROday
  38. 38. Medium Not bad ROI from spending 10 minutes a week copying and pasting @JohnathanDane @SujanPatel @Unbounce #CROday
  39. 39. CTA: Email Opt-in @JohnathanDane @SujanPatel @Unbounce #CROday
  40. 40. Top 5 Places to Republish Your Content Why? Millions of users!!! @JohnathanDane @SujanPatel @Unbounce #CROday
  41. 41. If you’re successful at content marketing, you’ll get tens of thousands of visitors. But why not place your content that already have millions of visitors? SYNDICATION & DISTRIBUTION @JohnathanDane @SujanPatel @Unbounce #CROday
  42. 42. GUEST POSTING LIKE A BAWS 06
  43. 43. @JohnathanDane @SujanPatel @Unbounce #CROday #1 FIND SITES THAT ARE ALREADY RANKING FOR YOUR TARGET KEYWORDS
  44. 44. @JohnathanDane @SujanPatel @Unbounce #CROday #2 PIGGY-BACK OFF DOMAIN AUTHORITY
  45. 45. @JohnathanDane @SujanPatel @Unbounce #CROday #3 WRITE AROUND YOUR FOCUS KEYWORDS
  46. 46. @JohnathanDane @SujanPatel @Unbounce #CROday GOOGLE PAGE 1 - “AdWords Management”
  47. 47. @JohnathanDane @SujanPatel @Unbounce #CROday GOOGLE PAGE 1 - “AdWords Ads”
  48. 48. @JohnathanDane @SujanPatel @Unbounce #CROday KLIENTBOOST RESULTS
  49. 49. @JohnathanDane @SujanPatel @Unbounce #CROday ALWAYS LEVEL UP
  50. 50. QUESTIONS? @JohnathanDane @SujanPatel @Unbounce #CROday
  51. 51. THANKS FOR JOINING US! @JohnathanDane @SujanPatel @Unbounce #CROday

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