You've read the stat: over 2 million blog posts get published every day. But how do some brand new companies sky-rocket their content marketing efforts to generate predictable revenue that's scalable? Those are the tips we'll share.

2. Johnathan Dane | Sujan Patel
6 Ways To Seriously Drive
Conversions With Your Content
@JohnathanDane | @SujanPatel
@JohnathanDane @SujanPatel @Unbounce #CROday

3. 6 WAYS TO SERIOUSLY DRIVE CONVERSIONS WITH YOUR CONTENT
THANKS FOR JOINING US!
We’ll be starting in just a few minutes.
@JohnathanDane @SujanPatel @Unbounce #CROday
Sujan Patel
GM of Web Profits
Johnathan Dane
Founder of KlientBoost

4. WHEN JOHNATHAN MET SUJAN (08/31/2015)
@JohnathanDane @SujanPatel @Unbounce #CROday

5. WHEN JOHNATHAN MET SUJAN
@JohnathanDane @SujanPatel @Unbounce #CROday
(08/31)

6. $100k/mo in 12 months
$200k/mo in 18 months
@JohnathanDane @SujanPatel @Unbounce #CROday

7. CONTENT TYPES &
CONTENT CATEGORIES
01

8. 5 CONTENT CATEGORIES
1. Customer-Centric: topics that help or benefit your current
customers
2.Promotion-Driven: topics that are designed specifically with
promotion in mind
3.Thought Leadership: topics that strengthen your reputation in
your industry
4.Tactical SEO: topics that are going after a specific SEO
opportunity
5.Ideal Customer: topics that help/benefit/target your ideal
customer
@JohnathanDane @SujanPatel @Unbounce #CROday

9. TYPES OF CONTENT
➔Long / Short Articles
➔Influencer Interviews
➔Case Studies
➔Aggregators
➔Checklist
➔eBook
➔Expert tips
➔Glossary
➔How to...
➔Ultimate Guides
➔Infographic
➔Checklists / Worksheets /Tools
➔Reviews / Comparison
➔Video / Podcast
➔Images / Mixed Media
➔Listicles
➔Meme/Gif
➔Announcements / News
➔Guest Posts
➔Recipes
➔Research / White paper
➔Timeline
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10. This tool generates over 10,000 visitors a
month and is responsible for 50 new
customers a month
EXAMPLE: Tool
@JohnathanDane @SujanPatel @Unbounce #CROday

11. This “Runway Calculator” tool by Nat
Eliason has a 40% conversion rate.
It solved a problem that regular text based
content couldn’t solve.
EXAMPLE: Tool
@JohnathanDane @SujanPatel @Unbounce #CROday

12. Although more outdated now, PDF
versions of a blog post can still help with
email capture.
EXAMPLE: PDF Format
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13. EXAMPLE: Epic Content (10x Content)
1.2 Million Visitors 108 Thousand Visitors
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14. PROMOTION TECHNIQUES
02

15. “Create Less, PROMOTE MORE”
Salma Jafri
@JohnathanDane @SujanPatel @Unbounce #CROday

16. 5 PROVEN WAYS TO PROMOTE CONTENT
1. QUOTE or CITE INFLUENCERS
● Reach out to let them know
● Use conversation to build long term relationship
2. EMAIL YOUR LIST
● Use Welcome Mat from SumoMe
● In Content Upgrades from OptinMonster
3. BUY FACEBOOK ADS
● Try Contextual Ad networks such as Facebook Ads, Outbrain, Zemanta
4. USE MIXED MEDIA (images, video, click to tweet, embedded tweets)
5. SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT
@JohnathanDane @SujanPatel @Unbounce #CROday

17. “Don’t write a single word until you’ve come up with 5 ways
to promote content. 80% of your time should be spent on
content promotion”
Sujan Patel | @SujanPatel
@JohnathanDane @SujanPatel @Unbounce #CROday

18. PPC CATALYSTS
03

19. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Facebook Boosted Posts Gmail Sponsored Promotions
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20. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
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21. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Create Your Own Custom Audiences:
- Customer Files
- Website Traffic
- Lookalike Audience

22. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Lookalike Audiences to expand your, well, audience

23. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
Google Analytics Audience Builder

24. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
+ =

25. TYPES OF PPC CATALYSTS WE USE
@JohnathanDane @SujanPatel @Unbounce #CROday
=+

26. MOVING FUNNELS
04

27. FULL FUNNEL PROMOTION
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28. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday
Cold Traffic = Blog Post
(Not ready to buy)
Hot Traffic = Demo
(Ready to buy)

29. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

30. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

31. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

32. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

33. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

34. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

35. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

36. FULL FUNNEL PROMOTION
@JohnathanDane @SujanPatel @Unbounce #CROday

37. REPURPOSING CONTENT
05

38. Linkedin
1. Make sure your content fits in one of top
categories
1. Promotion within the 1st hour is the most
important
a.Email your list
b.Beg your friends to upvote
c.Tag @Linkedinpulse on twitter
d.Email editor@linkedinpulse.com
1. Split your long form content into 2-3
articles.
1. It’s all about the article title
1. Add a CTA at the bottom of the article
@JohnathanDane @SujanPatel @Unbounce #CROday

39. Medium
Not bad ROI from spending 10 minutes a week copying and pasting
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40. CTA: Email Opt-in
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41. Top 5 Places to Republish Your Content
Why?
Millions of users!!!
@JohnathanDane @SujanPatel @Unbounce #CROday

42. If you’re successful at content marketing, you’ll get tens of
thousands of visitors. But why not place your content that
already have millions of visitors?
SYNDICATION & DISTRIBUTION
@JohnathanDane @SujanPatel @Unbounce #CROday

43. GUEST POSTING LIKE A BAWS
06

44. @JohnathanDane @SujanPatel @Unbounce #CROday
#1 FIND SITES THAT ARE ALREADY RANKING
FOR YOUR TARGET KEYWORDS

45. @JohnathanDane @SujanPatel @Unbounce #CROday
#2 PIGGY-BACK OFF DOMAIN AUTHORITY

46. @JohnathanDane @SujanPatel @Unbounce #CROday
#3 WRITE AROUND YOUR FOCUS KEYWORDS

47. @JohnathanDane @SujanPatel @Unbounce #CROday
GOOGLE PAGE 1 - “AdWords Management”

48. @JohnathanDane @SujanPatel @Unbounce #CROday
GOOGLE PAGE 1 - “AdWords Ads”

49. @JohnathanDane @SujanPatel @Unbounce #CROday
KLIENTBOOST RESULTS

50. @JohnathanDane @SujanPatel @Unbounce #CROday
ALWAYS LEVEL UP

51. QUESTIONS?
@JohnathanDane @SujanPatel @Unbounce #CROday

52. THANKS FOR JOINING US!
@JohnathanDane @SujanPatel @Unbounce #CROday