#CROday Sujan Patel & Johnathan Dane - 6 Ways To Seriously Drive Conversions With Your Content

1. Johnathan Dane | Sujan Patel 6 Ways To Seriously Drive Conversions With Your Content @JohnathanDane | @SujanPatel @JohnathanDane @SujanPatel @Unbounce #CROday

2. 6 WAYS TO SERIOUSLY DRIVE CONVERSIONS WITH YOUR CONTENT THANKS FOR JOINING US! We’ll be starting in just a few minutes. @JohnathanDane @SujanPatel @Unbounce #CROday Sujan Patel GM of Web Profits Johnathan Dane Founder of KlientBoost

3. WHEN JOHNATHAN MET SUJAN (08/31/2015) @JohnathanDane @SujanPatel @Unbounce #CROday

4. WHEN JOHNATHAN MET SUJAN @JohnathanDane @SujanPatel @Unbounce #CROday (08/31)

5. $100k/mo in 12 months $200k/mo in 18 months @JohnathanDane @SujanPatel @Unbounce #CROday

6. CONTENT TYPES & CONTENT CATEGORIES 01

7. 5 CONTENT CATEGORIES 1. Customer-Centric: topics that help or benefit your current customers 2.Promotion-Driven: topics that are designed specifically with promotion in mind 3.Thought Leadership: topics that strengthen your reputation in your industry 4.Tactical SEO: topics that are going after a specific SEO opportunity 5.Ideal Customer: topics that help/benefit/target your ideal customer @JohnathanDane @SujanPatel @Unbounce #CROday

8. TYPES OF CONTENT ➔Long / Short Articles ➔Influencer Interviews ➔Case Studies ➔Aggregators ➔Checklist ➔eBook ➔Expert tips ➔Glossary ➔How to... ➔Ultimate Guides ➔Infographic ➔Checklists / Worksheets /Tools ➔Reviews / Comparison ➔Video / Podcast ➔Images / Mixed Media ➔Listicles ➔Meme/Gif ➔Announcements / News ➔Guest Posts ➔Recipes ➔Research / White paper ➔Timeline @JohnathanDane @SujanPatel @Unbounce #CROday

9. This tool generates over 10,000 visitors a month and is responsible for 50 new customers a month EXAMPLE: Tool @JohnathanDane @SujanPatel @Unbounce #CROday

10. This “Runway Calculator” tool by Nat Eliason has a 40% conversion rate. It solved a problem that regular text based content couldn’t solve. EXAMPLE: Tool @JohnathanDane @SujanPatel @Unbounce #CROday

11. Although more outdated now, PDF versions of a blog post can still help with email capture. EXAMPLE: PDF Format @JohnathanDane @SujanPatel @Unbounce #CROday

12. EXAMPLE: Epic Content (10x Content) 1.2 Million Visitors 108 Thousand Visitors @JohnathanDane @SujanPatel @Unbounce #CROday

13. PROMOTION TECHNIQUES 02

14. “Create Less, PROMOTE MORE” Salma Jafri @JohnathanDane @SujanPatel @Unbounce #CROday

15. 5 PROVEN WAYS TO PROMOTE CONTENT 1. QUOTE or CITE INFLUENCERS ● Reach out to let them know ● Use conversation to build long term relationship 2. EMAIL YOUR LIST ● Use Welcome Mat from SumoMe ● In Content Upgrades from OptinMonster 3. BUY FACEBOOK ADS ● Try Contextual Ad networks such as Facebook Ads, Outbrain, Zemanta 4. USE MIXED MEDIA (images, video, click to tweet, embedded tweets) 5. SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT @JohnathanDane @SujanPatel @Unbounce #CROday

16. “Don’t write a single word until you’ve come up with 5 ways to promote content. 80% of your time should be spent on content promotion” Sujan Patel | @SujanPatel @JohnathanDane @SujanPatel @Unbounce #CROday

17. PPC CATALYSTS 03

18. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Facebook Boosted Posts Gmail Sponsored Promotions + =

19. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday + =

20. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Create Your Own Custom Audiences: - Customer Files - Website Traffic - Lookalike Audience

21. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Lookalike Audiences to expand your, well, audience

22. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday Google Analytics Audience Builder

23. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday + =

24. TYPES OF PPC CATALYSTS WE USE @JohnathanDane @SujanPatel @Unbounce #CROday =+

25. MOVING FUNNELS 04

26. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday

27. FULL FUNNEL PROMOTION @JohnathanDane @SujanPatel @Unbounce #CROday Cold Traffic = Blog Post (Not ready to buy) Hot Traffic = Demo (Ready to buy)

36. REPURPOSING CONTENT 05

37. Linkedin 1. Make sure your content fits in one of top categories 1. Promotion within the 1st hour is the most important a.Email your list b.Beg your friends to upvote c.Tag @Linkedinpulse on twitter d.Email editor@linkedinpulse.com 1. Split your long form content into 2-3 articles. 1. It’s all about the article title 1. Add a CTA at the bottom of the article @JohnathanDane @SujanPatel @Unbounce #CROday

38. Medium Not bad ROI from spending 10 minutes a week copying and pasting @JohnathanDane @SujanPatel @Unbounce #CROday

39. CTA: Email Opt-in @JohnathanDane @SujanPatel @Unbounce #CROday

40. Top 5 Places to Republish Your Content Why? Millions of users!!! @JohnathanDane @SujanPatel @Unbounce #CROday

41. If you’re successful at content marketing, you’ll get tens of thousands of visitors. But why not place your content that already have millions of visitors? SYNDICATION & DISTRIBUTION @JohnathanDane @SujanPatel @Unbounce #CROday

42. GUEST POSTING LIKE A BAWS 06

43. @JohnathanDane @SujanPatel @Unbounce #CROday #1 FIND SITES THAT ARE ALREADY RANKING FOR YOUR TARGET KEYWORDS

44. @JohnathanDane @SujanPatel @Unbounce #CROday #2 PIGGY-BACK OFF DOMAIN AUTHORITY

45. @JohnathanDane @SujanPatel @Unbounce #CROday #3 WRITE AROUND YOUR FOCUS KEYWORDS

46. @JohnathanDane @SujanPatel @Unbounce #CROday GOOGLE PAGE 1 - “AdWords Management”

47. @JohnathanDane @SujanPatel @Unbounce #CROday GOOGLE PAGE 1 - “AdWords Ads”

48. @JohnathanDane @SujanPatel @Unbounce #CROday KLIENTBOOST RESULTS

49. @JohnathanDane @SujanPatel @Unbounce #CROday ALWAYS LEVEL UP

50. QUESTIONS? @JohnathanDane @SujanPatel @Unbounce #CROday

51. THANKS FOR JOINING US! @JohnathanDane @SujanPatel @Unbounce #CROday