In this talk from World IA day 2016 I share the story of how I learned the hard way how to present ideas at a new organization. The result is a frame work that lets UX professionals understand how to communicate inside of their organizations and how to make sure that their communication is effective as possible.

1. Injecting
Design Thinking
Klemens Wengert | Oracle Corporation | klemens.wengert@oracle.com | @kwengert1
an complicated story

5. “The average worker today stays at each of his or her
jobs for 4.4 years, according to the most recent
available data from the Bureau of Labor Statistics, but
the expected tenure of the workforce's youngest
employees is about half that.”
– Forbes Magazine, August14 2012

6. Step 1. Find the Leadership
–Arnold Glasow
“One of the tests of leadership is the
ability to recognize a problem before it
becomes an emergency.”

7. Creating a
Climate
for Change
Engaging &
Enable
Implement &
Sustain change
8. Make it Stick
1. Create Urgency
2. Form a Coalition
3. Create a Vision for Change
4. Communicate the Vision
5. Empower Action
6. Create Quick Wins
7. Create Quick Wins
Step 2. Find Current Stage
of the Change Model
Reference:
Leading Change
John P Kotter

8. Step 3. Analyze the Corporation
Thought the Competing Values Framework
Reference:
Diagnosing and changing organizational culture.
Cameron, K.S., & Quinn, R.E. 1999.
Flexibility
Control
External Internal
Clan Adhocracy
Hierarchy Market
• Teamwork
• Participation
• Concern for Ideas
• Flexibility
• Innovation
• Creativity
• Centralization
• Formalization
• Stability
• Task Focus
• Goal Clarity
• Performance

9. –Peter Drucker
“Culture Eats Strategy
for Breakfast”
Step 4. Find the Company Culture

10. Putting it Together

11. Thank You
Klemens Wengert | Oracle Corporation | klemens.wengert@oracle.com | @kwengert1