JDK is a business-to-business computer equipment sales and distribution company seeking a new logo. The logo should project an image focused on stability, cooperation, and flexibility while also representing sales and computers. The proposed logo design is a geometric shape combining a square and a bridge symbol rotated 90 degrees to represent cooperation, stability, modernism, and the company's core business in computer sales and distribution.

1. TASK
STARTING POINTS
establishing trust stability
firmness
openness, cooperation flexibility
sophistication modernism
Create logo for JDK - computer equipment sales and
distribution company
JDK is a b2b business, so projected image should be
focussed on . Also it should express
and (we are here to stay)
It’s core business is computers sales (retail and wholesale),
so it should also express:
and (sales)
and (computers)
?
?
.

2. SOLUTION
Bridge
Symbol of cooperation.. It is firm and flexible at the same
time.
Geographical symbol of bridge that also includes openness:
To add a degree of sophistication and modernism we
developed it’s softer variation

3. To emphasize solidness and stability, bridge symbol was
wrapped with a square shape.
To add a touch of modernity and flexibility, shape was
modified with rounded corners (association to computer
icons).

4. And finally, to avoid the bridge symbol being mistakenly
identified as lips/mouth, the symbol was rotated 90 degrees
and combined with square (see next page for final results)

5. JDK

6. JDK