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Concept Strategies - Ideas for Elegant Yet Playful Wine Branding
1. Concept Strategies - Ideas
• Elegant, but still colorful and fun-loving
– Perhaps combine playful, slightly doodle-like illustration style with visual
elements with a more refined tone - perhaps straight, repeated lines, etc.
• Bold, strong colors utilized, but desaturated to not be too in-your-face and still
maintain elegance
• Bright (but fairly desaturated) colors employed – happy
• “From the Sun” - imagery of sun and flourishing, growing grapevines
• Perhaps swirling, Art Nouveau style, filigree-like lines and shapes to exhibit
sophistication but also reference grapevines
– Design of back of cards?
• Utilize iconic shapes of wine bottles and wine glasses and iconic deep red, plum
color of red wine
• Maybe use iconic deep purple color of wine grapes