RTS-8_Manual-Guidelines_Public_Awareness_Appendix_July_2015

Government of Nepal
Ministry of Physical Infrastructure and Transport
Department of Transport Management
NEPAL INDIA REGIONAL TRADE AND TRANSPORT PROJECT (NIRTTP)
SUB-PROJECT OFFICE
Road Transport Safety and Axle Load Control Study in Nepal
Part A: Road Transport Safety
RTS-8
CONCEPT/CONTENT GUIDELINES FOR DEVELOPING ROAD SAFETY AWARENESS
MATERIALS (APPENDICES)
Submitted by:
Katahira & Engineers International
in association with
Full Bright Consultancy(Pvt.)Ltd
July 2015

RTS-8/Manual for Designing,Implementing and Evaluation of Road Safety Awareness Campaign
KEI in association with FBC Road Transport Safety and Axle Load Control Study in Nepal
i
TABLE OF CONTENTS
APPENDIX- 1 APPENDIX- 1 CONTENTS AND DESIGN GUIDELINES IN ENGLISH.... 1-1
1.1 Introduction ....................................................................................................................1-1
1.2 Poster/Pamphlet Concepts, Contents and Designs...............................................................1-1
1.3 Audio Script Concepts and Contents ............................................................................... 1-20
Concept 1: On using zebra crossing and following Traffic Lights/Signs. .................................... 1-20
Concept 2: On following traffic rules...................................................................................... 1-20
Concept 3: On drinking and driving........................................................................................ 1-21
Concept 4: On wearing proper helmet and maintaining speed limit............................................ 1-21
Concept 5: On vehicle maintenance and road safety responsibilities........................................... 1-22
1.4 Video Script Concepts and Contents................................................................................ 1-22
Concept 1: On using Zebra Crossing and following Traffic Lights/Signs.................................... 1-23
Concept 2: On maintaining speed limit and following traffic rules............................................. 1-23
Concept 3: On avoiding overtaking from the wrong side and using sidelights while driving. ........ 1-23
Concept 4: Necessary to wear proper helmets and follows traffic signs ...................................... 1-24
Concept 5: Drinking and driving ............................................................................................ 1-24
APPENDIX- 2 CONTENTS AND DESIGN GUIDELINES IN NEPALI................................. 2-1
2.1 kf]:6/ tyf kDkn]6 agfpg] ;DjlGw cjwf/0ff....................................................................2-1
2.2 >Ao ;fdfu|L cjwf/0ff / ljifo j:t' .................................................................................... 2-21
2.3 >Jo b[Zo cjwf/0ff / ljifo j:t'........................................................................................ 2-26

A1-1
APPENDIX- 1 CONTENTS AND DESIGN GUIDELINESIN ENGLISH
1.1 INTRODUCTION
The guidelines provide guidance on designing public awareness materials for various target
groups by using posters/pamphlets, audio and video scripts. This design guidelines is prepared
both in English and Nepali language as included in Appendix-1 and Appendix -2 respectively.
Different kinds of posters/pamphlets are designed and presented Appendix-3. The audio and
video materials shall be produced by a separate team who are specialized in producing such
audio-video programs. In order to make audio-video program more effective, a team of
professionals comprising of actors, comedians,renowned figure of the public society,etc.
1.2 POSTER/PAMPHLET CONCEPTS, CONTENTS AND DESIGNS
A number of posters and pamphlets regarding the road transport safety are drafted considering
the target group of audiences as follows:
1. Target group: School Children
2. Target group: Pedestrians/Adult Passengers
3. Target group: Vehicle Drivers (generalpublic transport and private)
4. Target group: Public Transport Drivers (truck,bus, taxi etc.)
5. Target group: Two Wheeler and Pillion Riders
(1) Material 1
Target Group: School Children
Concept 1: Text message with relevant illustrations/pictures for using the road. Use
pictures/illustration ofchildren.
1. Always use Zebra Crossing to cross the road.

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2. Always use the footpath/overhead bridge.
3. Always wait for the traffic light signal to cross the road.

A1-3
4. Always walk from left side of the road.
pictures/illustration ofchildren.
1. Do not take your hand or head out from the window.

A1-4
2. Do not distract the driver.
3. Do not make noise in the schools bus.

A1-5
4. Wait for your turn while riding or getting offfrom a vehicle.
(2) Material 2
Target Group: Pedestrians/AdultPassengers
pictures/illustrations ofadult pedestrians.
1. Always use Zebra Crossing to cross the road.

A1-6
2. Always use the footpath/overhead bridge.
3. Always wait for the traffic light signal to cross the road.
4. Always walk from left side of the road.

A1-7
Concept 4: Text message with relevant illustrations/pictures for riding vehicles(public
transport, bus, taxi, private vehicle etc.)
5. Do not take your hand or head out from the window.
6. Do not distract the driver.

A1-8
7. Do not make noise in the public transport.
8. Wait for your turn while riding or getting offfrom a public transport.

A1-9
Concept 5: Text message with relevant illustrations/pictures for road safety.
9. Do not ride a public transport (bus) that is overloaded.
10. Do not cross a road talking or using your mobile phone.
11. Do not ride the bus on the roofor by hanging.

A1-10
12. During night use/wait for light signal from a vehicle to cross a road.
(3) Material 3
Target Group: Vehicle Drivers (general public transport and private)
Concept 6: Text message with relevant illustrations/pictures on road safety signs.
1. Always read/look and observe the road signs.

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2. When your vehicle has a problem, tow it to the left hand side then repair or call for help.
3. Always read and observe the speed limits.

A1-12
4. Always stop at a Zebra Crossing.
Concept 7: Text message with illustrations/pictures for safe driving.
5. Always maintain the speed limit.
6. Do not overtake from the wrong or left side.

A1-13
7. Always give signal or ask for overtaking.
8. Do not drink and drive.
(4) Material 4
Target Group: Public Transport Drivers (bus,taxi, truck etc.)

A1-14
Concept 8: Text message with relevant illustrations/pictures for safe driving.
1. Always check the condition of your vehicle.
2. When stopping or parking your vehicle give side or parking signal.
3. Always follow the traffic signals/rules.

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4. Do not overload.
(5) Material 5
Target Group: Two Wheeler and Pillion Riders

A1-16
Concept 9: Text message with relevant illustrations/pictures for safe riding.
1. Driver and the pillion rider should always wear helmets.
2. Always maintain the speed limit.
3. Always follow the traffic signals and rules.

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4. Don not overtake from the wrong side.
Concept 10: Textmessage with relevant illustrations/pictures for safe riding.
5. Do not ride your two-wheeler on footpaths.

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6. Drive slowing when it is raining.
7. Always stop at Zebra Crossing.

A1-19
8. You are responsible for your own life.
Note:
 For producing print awareness materials it is important for the designer to understand
the objective, concept and target audience.
It is important to use language and pictures/illustrations or characters that the targeted
audiences can easily understand and relate to.
Nowadays infographics, which creatively combines factual information (data) with
visuals or graphics (pictures), are popularly used to inform, disseminate message and
raise awareness on various issues. Inforgraphics can be used for Axle Load Control
awareness also and can be disseminated through daily newspapers or other print media.
See below for a sample of an infographics on Axle Load Control.

A1-20
1.3 AUDIO SCRIPT CONCEPTS ANDCONTENTS
Apart from posters and pamphlets a number of audio clips for creating awareness to various
target audiences on various aspects of road transport safety have been suggested asgiven below:
CONCEPT 1:ON USING ZEBRACROSSING ANDFOLLOWING TRAFFIC
LIGHTS/SIGNS.
Target Audience:
School Children, Pedestrians in general
Script/Content:
A child (boy/girl/Actor 1) telling parents about his/her teacher told them
about there was an accident today in Kathmandu (New Road, Durbar Marg
or Patan) and one pedestrian was hit by a bus and was seriously injured.
Parents (Father/Mother/Actor 2) asking how it happened? Actor one replies,
“It happened because the pedestrian did not use the Zebra Crossing and wait
for the traffic light signal.”
Key Message: “We should always use the Zebra Crossing and wait for the Traffic Light
signals and signs to crossthe road.”
CONCEPT 2: ON FOLLOWING TRAFFIC RULES
Target Audience:
Drivers (private and public transport).
Script/Content:
A woman (wife/Actor 1) telling her husband (who is a driver of public
vehicle/Actor 2) that somebody they know (another driver) had an accident.
Husband asking, “What happened?” Wife replying their acquaintance driver
broke his leg and will not be able to drive any more and is disabled now.
Husband asking how did the accident happen? Wife replying because that
driver was driving fast and did not follow the traffic rules. The wife
concludes giving a message that if he had followed traffic rules and not drove
fast then he would not have been disabled.
Key Message: “Always followthe traffic rules and maintain the speed limit.”

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CONCEPT 3: ON DRINKING AND DRIVING
Target Audience:
Drivers (private and public transport)
Script/Content:
A son/daughter (Actor 1) telling a father (Actor 2) that his/her friend
(personalize it) had an accident while coming back from a wedding party.
The whole family was injured and hospitalized. Father asking how it
happened? Son/daughter telling the father that her friend’s father was
drinking in the wedding party and driving back home. The son/daughter says
one should not drive after drinking.
Key Message: “Do not drink and drive”.
CONCEPT 4: ON WEARING PROPER HELMET AND MAINTAINING SPEED
LIMIT
Target Audience:
Young two wheeler riders
Script/Content:
A young college boy/girl telling his/her (Actor 1) friends at college their
friend (personalize and name it) had an accident and has lost his/her leg. A
friend (Actor 2) asking he/she was not wearing helmet and driving fast?
Actor 1 telling yes he/she was wearing a helmet but it was not a proper
helmet and was riding the bike on high speed. Actor 2 saying if he/she (their
friend) had worn a proper helmet and maintained the speed limit then he/she
would not have had the accident and become disabled.
Key Message: “Always wear a proper helmet and ride carefully and not on high speed
your two wheelers.”

A1-22
CONCEPT 5: ON VEHICLE MAINTENANCE AND ROAD SAFETY
RESPONSIBILITIES
Target Audience:
Private and public transport drivers in general
Script/Content:
A bus driver (Actor 1) tells another fellow driver (Actor 2) their common
fellow driver (personalize and name the person) had an accident and fell off a
cliff into Trishuli river and killed himself and other passengers. Actor 2 asks,
“How did it happen?” Actor 1 replies, “It was a brake failure, police are
saying.” If he had maintained his vehicle then the accident could have been
avoided.
Key Message: “We should always maintain our vehicle.”
Note:
 For producing the audio materials for radio programs it is important for the producer to
understand the objective, concept and target audience.
 The concept and content provided here are just guidelines for Public Service
Announcements (PSAs) of approximately 1 minute duration. The producers should be
able to use their creative acumen to give the message as much creatively and effectively
as possible.
 In using the actors or characters,it is important to have voices that are friendly and
pleasant to listen to.
 The Key Message narrator for each of the audio episodes should be different from the
actors and the voice should be clear and commanding.
1.4 VIDEO SCRIPT CONCEPTS ANDCONTENTS
Apart from above posters, pamphlets and audio clips another most effective way of awareness
program is video clips that are to be transmitted through local televisions are to be given due
consideration. For fulfilling these objectives the following video concept with the suggested
target groups has been given.

A1-23
CONCEPT 1: ON USING ZEBRA CROSSING AND FOLLOWING TRAFFIC
LIGHTS/SIGNS
Target Audience:
School Children, Pedestrians in general
Script/Content (Visual Narration):
Visual 1 showing children in school uniform crossing a road not using Zebra
Crossing. Narration telling it is wrong to cross road not using Zebra Crossing
and following the Traffic Light signals. Visual 2 showing the same children
crossing the road using the Zebra Crossing and following the Traffic Light
signal. Narration saying this is the right way to cross the road.
Key Message: “Overloading vehiclesis a crime and can be penalized.”
CONCEPT 2: ON MAINTAINING SPEED LIMIT AND FOLLOWING TRAFFIC
RULES
Target Audience:
Drivers (private and public transport)
Visual 1 showing a bus driver speeding on a road and abruptly braking at a
Zebra Crossing, being crossed by a child/senior person. Visual 2 showing
speed limit, slow and Zebra Crossing traffic control signs. Visual 3 showing
the same bus driver driving slowly and observing the traffic signs and stopping
before a Zebra Crossing and letting a child/senior person cross the road using
the Zebra Crossing. Narration saying follow traffic signs and maintain your
speed limit.
Key Message: “Maintain speed limit and followtraffic signs”.
CONCEPT 3: ON AVOIDING OVERTAKING FROM THE WRONG SIDE AND
USING SIDELIGHTS WHILE DRIVING.
Target Audience:
Drivers of both private and public transport

A1-24
Visual 1 showing a vehicle overtaking from the wrong side and hitting the
other vehicle (crash sound, if possible then visuals). Visual 2 showing a
vehicle overtaking from the right side and asking for overtaking, showing side
light after overtaking. Narration saying always asks or signal for overtaking
and overtake from the right side.
Key Message: “Ask and give signal and overtake from the right side.”
CONCEPT 4: NECESSARY TO WEAR PROPER HELMETS AND FOLLOWS
TRAFFIC SIGNS
Target Audience:
Two wheeler riders
Visual 1 showing a young boy/girl riding a two wheeler without wearing a
proper helmet and speeding carelessly not following traffic signs getting into
an accident. Narration saying this is what happens when riding two wheelers
carelessly.
Key Message: “ Wear a proper helmet and maintain speed limit while riding two
wheelers.”
CONCEPT 5: DRINKING AND DRIVING
Target Audience:
Four and two wheeler drivers, both private and public transport
Visual 1 showing a group of young men and women coming out from a
restaurant or a party after heavily drinking. One of the friends telling not to
drive the car and to take a taxi. But the friend does not listen and drives being
drunk and gets into an accident (sounds or visuals). Narration saying don’t
drive after drinking.
Key Message: “Do not drink and drive.”

A1-25
Note:
 For producing the video materials for television programs, it is important for the
producer to understand the objective, concept and target audience.
 The concept and content provided here are just guidelines for Public Service
Announcements (PSAs) of approximately 1 minute duration. The producers should be
able to use their creative acumen to give the message visually as much creatively and
effectively as possible.
Actors or charactersshould be used to which the targeted audience can relate.
 The Key Message should be clear and commanding visually and in sound.

TASK A-9/Manual for Designing, Implementing and Evaluation ofRoad Safety Awareness Campaign
A2-1
APPENDIX- 2 CONTENTS AND DESIGN GUIDELINESIN NEPALI
2.1 kf]:6/ tyf kDkn]6 agfpg] ;DjlGw cjwf/0ff
A number of posters and pamphlets regarding the road transport safety are drafted considering
the target group of audiences as follows:
1. Target group: School Children
2. Target group: Pedestrians/Adult Passengers
3. Target group: Vehicle Drivers (generalpublic transport and private)
4. Target group: Public Transport Drivers (truck,bus, taxi etc.)
5. Target group: Two Wheeler and Pillion Riders
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cjwf/0ff ! M ;8s k|of]u ;DjlGw ;fGble{s lrq tyf kmf]6f] ;lxtsf] lnlvt ;+b]z
. afnaflnsfsf] lrq tyf kmf]6f] k|of]u ug'{xf]; .
1. ;8s kf/ ubf{ ;w} h]a|f qm;sf] k|of]u u/f}+ .
2. ;w} ;8ssf] k]l6af6 dfq lx8f}+ .

A2-2
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4. 8ssf] k]l6 gePsf] cj:yfdf ;8ssf] 5]pjf6 dfq lx8f}+ .

A2-3
cjwf/0ff @ M ;jf/L ;fwgdf ofqf ubf{sf ;fGble{s lrq tyf kmf]6f] ;lxtsf] lnlvt
;+b]z . -;fj{hlgs oftfoft, :s"n a;, OTofbL_
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14. uf8L rn]sf] a]nfdf ;jf/L rfns ;+u s'/f gu/f}+ .

A2-4
15. :s"n a; leq cgfjZos xf] xNNff gu/f}+ .
16. ;w} kfnf] kv]{/ dfq a;df r9f}+ jf cf]nf}{ .

A2-5
(1) Material 2
nlIft ;d'x M k}bn ofqL tyf ;fj{hlgs oftfoftsf jo:s ofq'x?
cjwf/0ff # M ;8s k|of]u ;DjlGw ;fGble{s lrq tyf kmf]6f] ;lxtsf] lnlvt ;+b]z .
jo:s k}bnofq'sf] lrq tyf kmf]6f] k|of]u ug'{xf];
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2. ;w} ;8s k]l6 tyf cfsfz] k'nsf] k|of]u u/f}+ .

A2-6
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4. ;8ssf] k]l6 gePsf] cj:yfdf ;8ssf] 5]pjf6 dfq lx8f}+ .

A2-7
cjwf/0ff $ M;jf/L ;fwgdf ofqf ubf{sf ;fGble{s lrq tyf kmf]6f] ;lxtsf] lnlvt
;+b]z . -;fj{hlgs oftfoftsf ;fwg, a;, 6ofS;L, JolQmut ;fwg,
OTofbL_
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7. ;fj{hlgs ;jf/L ;fwgdf cgfjZos xf] xNNff gu/f}+ .

A2-8
8. cfkm¥gf] kfnf] kv]{/ dfq ;fj{hlgs ;jf/L ;fwgdf r9¥g] / cf]n{g] u/f}+ .
cjwf/0ff % M ;8s ;'/Iff ;DjlGw ;fGble{s lrq tyf kmf]6f] ;lxtsf] lnlvt ;+b]z
1. vrfvr el/Psf] ;fj{hlgs ;jf/L ;fwg k|of]u gu/f}+ .

A2-9
2. s'/f ub}{ jf df]jfOndf af]Nb} slxNo} ;8s kf/ gu/f}}+ .
3. a;sf] 5tdf a;]/ jf em'lG8P/ ofqf gu/f} .

A2-10
4. /fltsf] ;dodf ;8s kf/ ubf{ ;jf/Lsf] jlQsf] ;+s]t x]/]/ dfq ;8s kf/ u/f}+ .
(2) Material 3
nlIft ;d'x M ;jf/L rfns - ;fj{hlgs tyf lghL oftfoftsf ;fwgx?_
cjwf/0ff ^ M ;8s ;'/Iff ;+s]t lrGx ;DjlGw ;fGble{s lrq tyf kmf]6f] ;lxtsf]
lnlvt ;+b]z
1. ;w} ;8s ;+s]tx? k9f}+÷x]/f}+ / a'emf}+ .

A2-11
2. ;jf/L ;fwg lau|]sf] cj:yfdf ;jf/LnfO{ ;8ssf] b]a|] kl§ /f]s]/ cfjZos ;xof]u
lncf}+ .
3. ;w} ;8ssf] ;jf/L ultxb jf/] k9f}+ / hfgsf/L /fvf}+ .

A2-12
4. k}bnofq'n] jf6f] sf6¥g] h]a|fqm;df ;jf/L ;w} /f]sf}+ .
cjwf/0ff & M ;'/lIft tl/sfn] ;jf/L rnfpg] ;DjlGw ;fGble{s lrq tyf kmf]6f] ;lxtsf]
lnlvt ;+b]z
5. ;jf/L rnfpbf ;w} ultxbsf] kfngf u/f}+ .

A2-13
6. unt lbzf jf b]a|] kl§af6 slxNo} cf]e/6]s gu/f}+ .
7. ;jf/LnfO{ pl5Gbf -cf]e/6]s ubf{_ ;+s]t lbP/ jf x]/]/ dfq pl5gf+}} .
8. dfbs kbfy{ ;]jg u/]/ slxNo} ;jf/L grnfcf}+ .

A2-14
(3) Material 4
nlIft ;d'x M;jf/L ;fwgsf rfns -a;, 6¥ofS;L, 6«s, OTofbL_
cjwf/0ff * M ;'/lIft tl/sfn] ;jf/L rnfpg] ;DjlGw ;fGble{s lrq tyf kmf]6f] ;lxtsf]
lnlvt ;+b]z
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2. 6«flkms ;+s]t lbP/ dfq} ;jf/L /fSg] / kfs{ ug]{ u/f}+ .

A2-15
3. ;w} 6«flkms lgod tyf ;+s]tsf] kfngf u/f} .
4. cToflws ef/jxg gu/f}+ .

A2-16
(4) Material 5
nlIft ;d'x M b'O{ kf+u|] ;jf/L;fwgsf] rfns tyf To;sf ofq'
cjwf/0ff ( M ;'/lIft tl/sfn] ;jf/L rnfpg]÷ r9fpg] ;DjlGw ;fGble{s lrq tyf
kmf]6f] ;lxtsf] lnlvt ;+b]z
1. ;w} x]nd]6 nufP/ dfq b'O{kf+u|] ;jf/L rnfpg] / r9g] u/f}+ .
2. ;w} ;jf/L ultxb sfod /fvf}+ .

A2-17
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4. unt lbzf÷tl/sfaf6 slxNo} c? ;jf/LnfO{ gpl5gf}+ .

A2-18
cjwf/0ff !) M ;'/lIft tl/sfn] ;jf/L rnfpg]÷ r9fpg] ;DjlGw ;fGble{s lrq tyf
kmf]6f] ;lxtsf] lnlvt ;+b]z
5. ;8s k]6Ldf b'O{ kf+u|] ;jf/L ;fwg slxNo} grnfcf}+ .
6. kfgL k/]sf] a]nfdf lj:tf/} rnfcf}+ .

A2-19
7. h]a|f s;df ;w} /f]Sg] u/f}+ .
8. cfkm¥gf] hLpwgsf] tkfO{ cfkm} lhDd]bf/ x'g'x'G5 .

A2-20
gf]6 M
 5fkfjfn hgr]tgf d"ns ;fdu|Lx? lgdf{0f ubf{ l8hfOg ug]{ JolQmn] tt ;DjlGw
p2]Zo, cjwf/0ff / nlIft ;d'xnfO{ /fd|/L j'em]sf] x'g' kg]{5 .
 efiff, zAb / lrq tyf kmf]6f]x?sf] 5gf}6 ubf{ nlIft ;d'xn] ;lhnf] ;+u a'emg]
/ ;DjlGwt x'g' kg]{ 5 .
 cfhef]nL /rgfTds ?kn] ldl>t tYodf cfwfl/t lrq jf kmf]6f] ePsf ;'rgfd'ns
;fdfu|L ljleGg d'2fx? ;'lrt ug{, k|;f/ ug{ / hgr]tgf km}nfpg nf]slk|o
dflgG5 . ;8s ;'/Iff ;DjlGw hgr]tgf km}nfpg] sfo{ ljeGg kq klqsf / lk|G6
ldl8ofdf k|rf/ k|;f/ u/]/ klg ug{ ;lsG5 . ;8s ;'/Iff ;DjlGw ;'rgfd'ns ;fdfu|Lsf]
gd'gf tn x]g{ ;Sg'x'g] 5 .

A2-21
2.2 >Ao ;fdfu|L cjwf/0ff / ljifo j:t'
cjwf/0ff ! M h]a|f qml;Ësf] pkof]u / 6«flkms alQ tyf ;+s]tx?sf]
cg';/0f ;DjlGw
nlIft ;d'x M
:s"nsf afn aflnsf / ;j{ ;fwf/0f k}bn ofqL
;fdu|L÷ljifoj:t' M
Pp6f afns -afns jf aflnsf, clego stf{ !_ n] cfkm¥gf]
cleefjsnfO{ p;sf] lzIfsn] ;'gfPsf] sf7df8f}+df Pp6f a;n]
k}bn ofqLnfO{ 7Ss/ lbP/ ulDe/ 3fOt] agfPsf] cfhsf]
b'3{6gfaf/] atfpb} 5 . cleefjs -cfdf jf afa' clego stf{ @_n]
s;/L ePsf] eg]/ ;f]Wbf afnsn] k}bn ofqLn] af6f] sf6¥bf
h]a|f qml;Ësf] pkof]u gu/]sf] / 6«flkms ;+s]t g kv]{sf]n]
To;f] ePsf] atfp5 .
d'Vo ;+b]z M xfdLn] af6f] sf6¥bf ;w} h]a|f qml;Ësf] pkof]u
ug'{ kb{5 / 6«flkms alQ / ;+s]t klv{g' kb{5 .

A2-22
cjwf/0ff @ M 6«flkms lgodsf] kfng ug]{ ;Gbe{df
nlIft ;d'x M
;jf/L rfns -lghL tyf ;fj{hlgs_
;fdu|L÷ljifoj:t' M
Pp6f dlxnf ->Ldlt÷ n] cfkm¥gf] >Ldfg -hf]
Ps ;fj{hlgs ;jf/Lsf] rfns x'g clego stf{ @_ nfO{ cfkm¥gf]
lrghfgsf] cfsf]{ Ps ;jf/L rfns b3{6gfdf k/]sf] atfpb} l5g .
>Ldfgn] ;f]W5g s] ePsf] xf] < >Ldltn] elG5g tL ;jf/L
rfnssf] v'6¥6f eflrPsf] / p;n] ca slxNo} ;jf/L rnfpg g;Sg]
u/L ckfª¥u ePsf 5g¥ . >Ldfgn] s;/L b'3{6gf ePsf]
eg]/ ;f]W5g . >Ldltn] p;n] cToflws ultn] ;jf/L rnfPsf] /
6«flkms lgod kfng gu/]sf] atfpl5g . pgn] olb p;n]
6«flkms lgod kfng u/]sf] / cToflws ultdf ;jf/L grnfPsf]
eP p ckfª¥u x'g] lyPgg eG5g¥ .
d'Vo ;+b]z M ;w} 6«flkms lgodsf] kfng u/f}+ ult xbsf] kfngf u/f}+

A2-23
cjwf/0ff # M dfbs kbfy{ ;]jg u/]/ ;jf/L rnfPsf] v08df
nlIft ;d'x M
;fdu|L÷ljifoj:t' M
Pp6f k'q -clego stf{ !_ n] cfkm¥gf] lktf -clego stf{ @_
nfO{ cfkm¥gf] Ps ldq /d]z ljx] ef]haf6 kmls{g] qmddf
b'3{6gfdf k/]sf] s'/f ;'gfpb}5 . p;sf] ;Dk'0f{ kl/jf/g} 3fOt]
eP/ pkrf/fy{ xl:k6ndf 5g¥ . lktfn] ;f]Wg'eof] s] epsf] xf]
< k'qn] p;sf] lktfn] ef]hdf dfbs kbfy{ ;]jg ug'{ ePsf] /
kms{bf cfkm}n] ;jf/L rnfpg' ePsf] atfof] . k'qn] dfk;] u/]
s;}n] klg ;jf/L rnfpg x'b}g eGof] .
d'Vo ;+b]z M dfbs kbfy{ ;]jg u/]/ ;jf/L grnfcf}++
cjwf/0ff $ M pko'Qm vfnsf] x]nd]6 nufpg] / ult xbsf g gfWg] jf/]
nlIft ;d'x M

A2-24
o'jf b'O{kf+u|] ;jf/L rfnsx?
;fdu|L÷ljifoj:t' M
Pp6L SofDk; k9¥g] o'jtL sn]hsf] cfkm¥gf] ;fyL
nfO{ cfkm¥gf] cfsf]{ ;fyL ;'/]zsf] b3{6gf ePsf] / p;sf]
v'6¥6f u'd]sf] s'/f eGb} l5g . cfsf]{ ;fyL -clego
stf{ @_n] ;f]Wof] s] p;n] x]nd]6 nufPsf] lyPg / < s] p;n]
cToflws ultdf ;jf/L rnfPsf] lyof] / < o'jtL -clego stf{ !_n]
p;n] x]nd]6 t nufPsf] t/ pko'Qm vfnsf] gnufPsf] / afOs
cToflws ultdf rnfPsf] atfOg . ;fyL-clego stf{ @_n] eGof]
olb ;'/]zn] pko'Qm x]nd]6 nufPsf] / ;8ssf] ultxb oyfl:ytLdf
/fv]sf] eP p;sf] b3{6gf x'b}gYof] / p ckfª¥u x'g] lyPg
d'Vo ;+b]z M ;w} pko'Qm vfnsf] x]nd]6 nufP/ Wofg k'j{s ;jf/L
rnfcf} / b'O{ kf+u|] ;jf/LnfO{ clws ultdf g u'8fcf}+
cjwf/0ff % M ;jf/L ;fwgsf] dd{t ;+ef/ / ;8s ;'/Iffsf] lhDd]jf/L jf/]
nlIft ;d'x M

A2-25
lghL tyf ;fj{hlgs ;jf/L ;fwgsf rfnsx?
;fdu|L÷ljifoj:t' M
Pp6f a; rfns -clego stf{ !_n] cfkm¥gf] ldq rfns -clego
stf{ @_nfO{ eGb} lyP, pgLx?sf] cfsf]{ Ps rfns ;fyLsf]
a; 8f8faf6 lqz"nL gbLdf v:of] / b'3{6gfdf k¥of] p ;d]t
ofq'x?sf] klg lgwg eof] . p;sf] ;fyL-clego
stf{ @_n] ;f]Wof] s] ePsf] lyof] / < p;n] k'ln;sf]
egfO{ pw[t ub}{ a|]s km]n ePsf] /x]5 eGof] . olb p;n]
cfkm¥gf] ;fwgsf] lgoldt dd{t ;+ef/ u/]sf] eP of] b'3{6gf
x'g] lyPg .
d'Vo ;+b]z M xfdLn] cfkm¥gf] ;jf/L ;fwgsf] lgoldt dd{t ug{' kb{5 .
gf]6 M
 r]tgfd"ns >Jo ;fdfu|L jgfpbf , lgdf[tf ltgsf] p2]Zo, cjwf/0ff / nlIft ;d'x
/fd|/L a'em]sf] x'g' kg]{ 5 .

A2-26
 oxf k|:t't ul/Psf] cjwf/0ff / ;fdu|L k'ugk'u ! ldg]6 cjlwsf Public
Service Announcement (PSAs) sf] lgb]{lzsf cg';f/ x'g . lgdf{tfn] ;s]sf]
cfkmgf] /rgfTds bIftfsf] k|of]u u/L eGg rfx]sf] ;+b]z k|efjsf/L?kdf k|;f/
ug'{ kg]{ 5 .
 >f]tf d}qL / ;'Gbf ld7f]nfUg] vfnsf] kfqsf] cfjfhdf >Jo ;fdfu|Lx? x'g'
kg]{ 5 .
 k|Tos >Jo >L+vnfdf d'Vo ;Gb]z j0f{g ug]{ JolQm cGo kfq eGbf
km/s x'g' kg]{ 5 / cfjfh k|:6 5'l66g kb{5 .
2.3 >Jo b[Zo cjwf/0ff / ljifo j:t'
cjwf/0ff ! M h]a|f qml;Ësf] pkof]u / 6«flkms alQ tyf ;+s]tx?sf]
cg';/0f ;DjlGw
nlIft ;d'x M
:s"nsf afn aflnsf / ;j{ ;fwf/0f k}bn ofqL
;fdu|L÷ljifo j:t' -b[Zo÷j0f{g_ M
b[Zo ! df :s"nsf] kf]zfsdf s]xL afnaflnsfx? h]a|f qml;Ësf]

A2-27
k|of]u gul/sg} af6f] sfl6/x]sf] b]vfOPsf] 5 . j0f{gdf h]a|f
qml;Ësf] k|of]u gul/sg / 6«flkms alQ tyf ;+s]tx?sf]
pnª¥3g u/]/ af6f] sf6g' unt sfo{ xf]. b[Zo @ df ltg}
afnaflnsfx?nfO{ h]a|f qml;Ësf] k|of]u u/]/ /6«flkms alQ
tyf ;+s]tx?sf] cg';/0f u/]/ af6f] sfl6/x]sf] b]vfOPsf] 5 .
j0f{gdf o;/L af6f] sf6¥g' ;xL tl/sf xf] elgPsf] 5 .
d'Vo ;+b]z M af6f] sf6¥bf h]a|f qml;Ë / 6«flkms alQ tyf ;+s]tx?sf]
k|of]u u/f}+
cjwf/0ff @ M ;8ssf] ultxb sfod ug]{ / 6«flkms lgodsf] kfng
ug]{;DjGwdf
nlIft ;d'x M
b[Zo ! df rfnsn] cfkmgf] a; ;8sdf cToflws ultdf s'bfPsf]
/ a[4 / afnsn] af6f] sf6¥b} u/]sf] h]a|f qml;Ë PSsf;L
/f]s]sf] b]vfOPsf] 5 . b[Zo @ df ;8sdf ult lj:tf/} sfod ePsf

A2-28
/ h]a|f qml;Ë lgoGq0f ug]{ 6«flkms lgoGq0f ;+s]tx?
b]vfOPsf] 5 . b[Zo # df ;f]xL a;sf] rfnsn] lj:tf/} rnfPsf]
h]a|f qml;Ësf] cuf8Lsf 6«flkms lgoGq0f ;+s]tx? cg';/0f
u/]sf] tL a[4 / afnsn] af6f] sf6'Gh]n uf8L /f]s]sf]
b]vfOPsf] 5 .
j0f{gdf 6«flkms lgodsf] kfng ug{ / ;8ssf] ultxb sfod
ug{ elgPsf] 5 .
d'Vo ;+b]z M;8sdf ultxb sfod u/f}+ / 6«flkms lgodsf] kfngf u/f}}
cjwf/0ff # M unt lbzfaf6 cf]e/6]s gug]{ / ufl8sf] ;fO8nfO6sf] puof]u
ug]{ af/]
nlIft ;d'x M
lghL tyf ;fj{hlgs oftfoftsf ;jf/L rfns
b[Zo ! df Pp6f uf8Ln] unt lbzfaf6 pl5g]sf] /
cfsf]{ ufl8nfO{ 7Ss/ lbPsf] - ;Dej eP ;Dd hf]/n] 7f]lSsPsf]
cfjfh clg b[Zo _ b]vfOb} 5 . b[Zo @ df uf8Ln] ;xL
lbzfaf6 cf]e/6]s u/]sf] / cf]e/6]s ug]{ cg'dlt dfu]sf],

A2-29
cf]e/6]s ul/;s]kl5 ;fO8nfO6 afn]sf] b]vfOPsf] 5 .
j0f{gdf cf]e/6]s ubf{ hlxn] klg cg'dlt dfUg' jf ;+s]t lbg'
/ ;jf/L hlxn] klg ;xL lbzf af6 pl5Gg' elgPsf] 5 .
d'Vo ;+b]z M cf]e/6]s ubf{ hlxn] klg cg'dlt dfUg' jf;+s]t lbg' / hlxn]
klg ;xL lbzf af6 pl5Gg' .
cjwf/0ff $ M pko'Qm vfnsf] x]nd]6 nufpg] / 6«flkms ;+s]tsf] kfngfsf]
cfjZostf af/]
nlIft ;d'x M
o'jf b'O{kf+u|] ;jf/L rfnsx?
b[Zo ! df Pp6f sf]xL o'jf÷ o'jtL pko'Qm vfnsf] x]nd]6
gnufOsg / 6«flkms ;+s]tsf] kfng gul/sg} df]6/;fOsndf u}/
lhDd]jf/ tl/sfn x'Osb} ubf{ b'3{6gfdf k/]sf] b]vfOb} 5 .
j0f{gdf b'O{ kf+u|] ;jf/L ;fwg u}/ lhDd]jf/ tl/sfn] rnfpbfsf]
kl/0ffd af/] atfOPsf] 5 .

A2-30
d'Vo ;+b]z M pko'Qm vfnsf] x]nd]6 nufcf}+ / b'O{ kf+u|] ;jf/L rnfpbf
ultxbsf] l;df sfod /fVcf}+
cjwf/0ff % M dfbs kbfy{ ;]jg u/]/ ;jf/L rnfPsf] v08df
nlIft ;d'x M
b'O{kf+u|] ;d]t ;a} vfn] lghL tyf ;fj{hlgs ;jf/L rfns
b[Zo ! df dfbs kbfy{ ;]jg u/]sf o'jf o'jtLx?sf] Ps ;d'x s'g}
/]i6'/]06 jf kf6L{af6 lg:sb} u/]sf] b]vfOb} 5 . s'g}
Pp6f ;fyLn] uf8L grnfpg / 6¥ofS;Ldf hfg eGb} 5g . t/
p;sf] s'/f g;'lgsg p;sf] ;fyLn] dfk;] u/]/} ;jf/L rnfp5 / b'3{6gf
x'G5 ->Jo jf b[Zo_ . j0f{gdf dfbs kbfy{ ;]jg u/] kl5 slxNo}
klg ;jf/L grnfcf}+ elgPsf] 5 .
d'Vo ;+b]z M dfbs kbfy{ ;]jg u/]/ ;jf/L slxNo} grnfcf}+

A2-31
gf]6 M
 6]lnlehg sfo{qmdsf] nflu r]tgfd"ns >Jo–b[Zo ;fdfu|L jgfpbf , lgdf{tf
ltgsf] p2]Zo, cjwf/0ff / nlIft ;d'x /fd|/L a'em]sf] x'g' kg]{ 5 .
 oxf k|:t't ul/Psf] cjwf/0ff / ;fdu|L k'ugk'u ! ldg]6 cjlwsf Public
Service Announcement (PSAs) sf] lgb]{lzsf cg';f/ x'g . lgdf{tfn] ;s]sf]
cfkmgf] /rgfTds bIftfsf] k|of]u u/L eGg rfx]sf] ;+b]z k|efjsf/L ?kdf
k|;f/ ug'{ kg]{ 5 .
 nlIft ;d'x ;+u ;djGw :yflkt ug]{ vfnsf cleg]tf / kfqsf] rog ug'{ kg]{5 .
 d'Vo ;Gb]z b[iodf ;+b]zd'ns / cfjfh k|i6 x'g' kg]{5 .

TASK A-9/Manual for Designing, Implementing and Evaluation ofRoad Safety Awareness Campaign
APPENDIX-3: POSTER AND PAMPHLETS

RTS-8_Manual-Guidelines_Public_Awareness_Appendix_July_2015

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