Audio OTT uncovering the future of digital advertising

1. “AUDIO OTT: UNCOVERING
THE FUTURE OF DIGITAL
ADVERTISING”
Under the Guidance of: Submitted by:
Ms. Esha Mehta Kirti Sharma
Ass. Professor MBA-1ST SEM.
Department of Management Class Roll No- 202123

2. CONTENTS
• Theoretical Framework.
• Introduction.
• What is OTT.
• What is OTT Advertising.
• Advantages.
• How to measure?
• Music streaming apps in India.
• Evolution of Music Consumption.
• Market share.
• Collaboration with brands.
• Conclusion.

3. THEORETICAL FRAMEWORK
• Construct:- To study the impact of Audio OTT Uncovering the future
of digital advertising.
• Independent variable:- Audio OTT advertising.
• Dependent variable:-Future of digital advertising.

4. INTRODUCTION:-
Source: The Financial Express Audio Streaming Industry Growth: Audio Game On!, says streaming platforms yet revenue remains a
challenge |
Source: Being housebound,
consumers latch on to OTT Audio
Streaming Apps – time spent on
listening up by

5. Source:What is OTT? | OTT platform explained | Future of OTT industry | Digivive

6. Source-What is OTT Advertising? - TopOffers

7. Source: https://youtu.be/dPGl9Fq87F4

8. ADVANTAGES OF AUDIO OTT ADVERTISING:-
• Precise Targeting.
• Immediate Response.
• Strategy Building.
• Advanced analytics.
• No-ad blocker.
Source-Crafting Profitable Audio-Video Commercials for OTT platforms -
Voyzapp

9. HOW TO MEASURE THE IMPACT OF AUDIO ADS:-
• Impressions: Ad tagging allows brands to see the number of ads
served to consumers.
• Ad engagement: This can be time spent with the ad, completion rate,
etc.
• Reach: Ensure you are reaching your target audience(s) by examining
the % of people your ad has reached.
• Frequency: How often consumers are hearing your ads.
• General demographics: Age, gender, genre, etc.

10. MUSIC STREAMING APPS IN INDIA:-
Source: freekaamaal.com

12. EVOLUTION OF MUSIC CONSUMPTION:-
Region wise breakup of time
spent on music offered by
Audio OTT app based on the
study
Percentage
Mumbai 44%
Delhi 24%
Bengaluru 10%
Kolkata 7%
Hyderabad 5%
Ahmedabad 4%
Kanpur 2%
Pune 2%

13. MARKET SHARE:-

14. COLLABORATION WITH OTHER BRANDS:-
Domino's India Data Allegedly Breached by Hacker
Selling It on the Dark Web | Technology News
RoyalStag (@RoyalStagIN) / Twitter
Twitter
Nestlé holds on to top spot
in Rabobank's global dairy top 20

15. Source;-
Publicis Media on a roll as Zenith brings in Reckitt Benckiser's US hygiene and health |
MAA
Why Investing in Mondelēz International can be Lucrative for Value
Investors – PGM Capital

16. CONCLUSION CONCLUSION CONCLUSION
CONCLUSION
CONCLUSION CONCLUSION
CONCLUSION CONCLUSION CONCLUSION

17. THANK YOU

18. ANY QUERIES?