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SHOAIB AKTHAR
FASHION DESIGNER
THE
BEAUTY
OF
FASHION
WHAT IS
FASHION?
ANY STYLE OR TREND
ACCEPTED BY MAXIMUM
NUMBER OF PEOPLE IN A
PARTICULAR PLACE OR CITY
AT THE PARTICULAR TIME
PERIOD IS CALLED FASHION.
WHY PEOPLE WEAR
CLOTHES?
TRADITIONALLY CLOTHES
PRIMARILY WORN FOR
PROTECTION FROM THE
ENVIRONMENT FOR
PRIVACY TO ENHANCE
BEAUTY.
WHY PEOPLE WEAR CLOTHES?
Physical Needs
*Protection
*Safety
Social Needs
*Affiliation/
fitting in
*Standards
Psychological
Needs
*Identity
*Adornment
*Cultural identity
GOOD FASHION=GOOD
DESIGN
A COMBINATION OF:
*LINE
*SHAPE
*COLOR
*TEXTURE
*PATTERN
CYCLE OF FASHION
LASTED DECADES
IN EARLY TRADITIONAL
CULTURES, STYLING OF
CLOTHES DID NOT CHANGE OR
IF IT CHANGED STAYED FOR A
LONG PERIOD.
TRAVEL CHANGED THIS
FROM BAGHDAD OF
MOORISH SPAIN
TURKEY TO MIDDLE
EAST AND CENTRAL
ASIA.
PARIS: WHERE FASHION
BEGAN
*PARIS,FRANCE FROM
1600S BECAME CENTER
OF FASHION, WHERE
FRENCH ROYALTY AND
AFFLUENT USED
DESIGNER TO OUTFIT
THEM.
HAUTE CULTURE:
STARTED AFTER THE FREANCH
REVOLUTION (1789) HAUTE
COUTURE DESIGN FIRMS
GREW.FRENCH FOR FINE
TAILORING HIGH FASHION
INDIVIDUALLY
DWSIGNED,ORIGNAL
HANDMADE GARMENTS FOR
THE ELITE,$2K-$40K.
ALITTLESTORY1900-1950
•US MAGAZINE VOGUE
IN 1909 HELPED
SPREAD THE WOARD
IN FASHION
•MANUFACTURED
FABRICS,INCLUDING
NYLON AND RAYON.
•LOOSER
FITTING,FUNCTIONAL
CLOTHE,ESPECIALLY
FOR WORKFORCE
•LONG HAIR,LONG
HEMLING,CORSETS,HA
TS
1920ANDCHANEL
*CHANEL
LIBERATED
WOMAN FROM
CORSETED
SILHOUETTE AND
POPULARIZED
THE ACCEPTANCE
OF A
SPORTIVE,CASUA
L CHIC AS THE
FEMININE
STANDARD.
CHANEL
*HER
INFLUENC
E WENT
BEYOND
CLOTHING
INTO
JEWELRY,
HANDBAG
S,AND
CHANEL
NO.5
FRAGRAN
CE.
WOMEN`SLIBERATION
*SHORTER
HAIR,DISB
ANDONED
VICTORIA
N ERA
CLOTHES
*SHORT
SKIRTS
*NYLON
(CHEAPER
HORIERY
*CORSETS
ABANDON
ED.
FASHION TERMINOLOGY
DESIGNER
LABEL….
A CROSS BETWEEN
COUTURE AND MASS
MARKET EG DONNA
KARAN, Y VES ST
LURENT,GUSSI
MASSMARKET
M
a
s
s
m
ar
k
et
4 FASHION CAPITALS
AFASHIONYEAR
*work a year in
advance
*2seasons
>spring/summe
r(lightweidht)
>autumn/winter
(heavier
fabrics)
THE BRAND
FASHION SHOW
FAD
A fashion with asudden burst of
popularity or novelty that ‘’catches on ‘’
FAD
STYLE
THANK
YOU
MADE BY SHOAIB AKTHAR

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