This document contains a portfolio and resume for Chris Stock, a graphic designer and creative artworker. It includes a brief introduction highlighting Stock's skills, experience, work ethic, and eagerness to take on new challenges. It then provides examples of work and lists qualifications over six years in corporate design. The rest of the document consists of branding guidelines, templates, presentations, and other creative works from HSBC.

1. C H R I S S T O C K
PORTFOLIO
G R A P H I C D E S I G N | C R E A T I V E A R T W O R K E R

2. I like to think I’m an adaptable and skilled
creative designer and production artworker
with a passion for design and order.
I endeavour to work to a high standard
paying close attention to detail, all the
while displaying a hard working, friendly
and confident manner. I’m reliable and
have enthusiastic approach to work.
I thrive on new challenges and have a
thirst for gaining knowledge.
I have six years (and counting) experience
in the corporate design field under my
belt and have gained a comprehensive list
of transferable skills and I’m looking
to further broaden my design portfolio.
Here’s a sample of what I’ve got to offer…
Hello

3. HSBC Guidelines and Templates
Issued by HSBC Holdings plc
PUBLIC
HSBC Brand
Supporting Human Ambition
Version 1.0 – November 2015
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MEET THE
WORLD’S MOST
POWERFUL
MOTIVATIONAL
GURU
Issued by HSBC Holdings plc Natiae dolor milis reius moluptatur? Obit, cus eatusdae volo id quam, excero volorrum iliam, ventiatem nihit excepud ignatent, aut voloria
www.hsbcadvance.com
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each
1
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50
1
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1
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1 Hex
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10
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1
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Group Brand Identity Standards
HSBC Advance – Together, We Advance
Version 1.5 – July 2014
Issued by HSBC Holdings plc
PUBLIC
109
IT’S TOUGH TO
BUILD A DREAM
SINGLE-HANDED
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Subheader 1
EVERY INDIVIDUAL
SUCCESS STORY
HAS ITS OWN
SUPPORTING CAST
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NEW JOB
NEW COUNTRY
SAMEMOTIVATION
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OFFICIAL
SUPPORTER
OF THE ONCE
IN A LIFETIME
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MEETTHE
WORLD’SMOST
POWERFUL
MOTIVATIONAL
GURU
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www.hsbcadva
nce.com
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Name Middle Surname Honorific
Position Description
Department
HSBC Advance
000 Building Name, Street address line one,
Address Line two, Regional Area, Country
D. 000 0000 0000 M. 000 0000 0000 F. 000 0000 0000
name.surname@hs
bc.com
www.hsbc.com
13
HERE’S TO FAMILY,
FRIENDS AND
LIFE’S SIMPLE
PLEASURES
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OFFICIAL
SUPPORTER
OF THE
ONCE IN A
LIFETIME
300 26 26
Make the new year a
new family tradition.
It starts today.
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With bonus rewards at home and
abroad with your HSBC Credit Card.
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RewardCash
$120
Click
Call
XXXX XXXX
XXXX XXXX
Issued by HSBC Holdings plc
INTERNAL
Retail Banking
Brand Identity Guidelines
Version 1 – May 2016
Enjoy great
rewards.
It starts today.
18 Jul – 31 Dec 2016
Up to
Off
%
+ Prize draw
for HSBC Credit Card holders
70
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Click
Call
XXXX XXXX
XXXX XXXX
Give them more
room to play.
It starts today.
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With a discounted HSBC Home Loan.
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magna aliqua.
Click
Call
XXXX XXXX
XXXX XXXX
4.59 5.39%
p.a.
%
p.a.
HSBC Home Loan
Discounted Standard Variable Rate*
Comparison rate
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Brand Campaign – Supporting Human Ambition
Retail Banking Campaign Example of A4 Print Ad
Example of A4 Print Ad Example of internal spread of A4 brochure
Neon Box Ad
Pull-up Banner
Half Page Broadsheet Ad
HSBC Advance Campaign
B R I E F
To oversee and sense check the creation
of new brand and advertising campaigns
delivered by HSBC’s advertising partners.
The campaigns are fleshed out into easily
translatable fixed rules, guidelines and
templates with the intent distribute globally.
Generally this included rules that govern
typography, photography and other fixed
elements within the campaign.

4. Jade by HSBC Premier
B R I E F
The creation of the global debit card,
membership card and stationery materials
to sit within the Jade by HSBC Premier,
top tier proposition.
Customer Services xxxxxxxxxxxxxx
AUTHORISED SIGNATURE – NOT VALID UNLESS SIGNED
www.hsbc.co.ukFrom Overseas xxxxxxxxxxxxxx
24 hours lost/stolen card xxxxxxxxxxxxxx
From Overseas xxxxxxxxxxxxxx
OBERTHURC.S.031146722A03/14
MEMBER NO. SINCE
097861747 03/16
MR J LIVINGSON
12/08
4248 6012 3456 5807
HSBC Premier: 03457 70 70 70 From Abroad: +44 1226 260 260
If found, please hand this card in to any HSBC branch. Issued by HSBC UK. www.hsbc.co.uk/jade
MEMBER NO. SINCE
097861747 03/16
Dr Robert Cheung XXXXXXXXX
Subject to be
written here in no
more than 3 lines
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Start living a life without boundaries today.
Yours sincerely,
Richard J Knight
Relationship manager
000 Building Name
Street address line one
Address Line two
Regional Area
Country
T. 000 0000 0000
F. 000 0000 0000
namesurname@hsbc.com
www.hsbc.com
HSBC Bank plc
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Dear Sample, xx/xx/xxxx
Mr AB Sample
Sample House
Sample Street
Sample Town
Sample County
123 ABC
Name Middle Surname Honorific
Position Description
Department
Jade by HSBC Premier
000 Building Name, Street address line one,
Address Line two, Regional Area, Country
D. 000 0000 0000 M. 000 0000 0000
name.surname@hsbc.com jadehsbcpremier.com
Debit
Card
Membership
Card
Business
CardLetterhead

5. Accelerated Development Programme
Accelerated
Development
Programme
Explorers Trailblazers Leaders
Accelerated
Development
Programme
Explorers Trailblazers Leaders
Accelerated
Development
Programme
Explorers Trailblazers Leaders
Accelerated
Development
Programme
Explorers Trailblazers Leaders
B R I E F
To create an internal facing campaign for an
education piece aimed at senior managers.
The campaign was designed to tie in closely
with the HSBC ethos of ‘Supporting Human
Ambition’ and would be reproduced in a
range of materials such as work-book covers,
posters and pull-up banners.
The campaign focuses on the idea of being
courageous in business and in management.
The concept was designed to be aspirational
and elicit a sense of adventure using first
person photography and the subject headers
of ‘Explorers, Trailblazers and Leaders’.

6. Jim Naylor
B R I E F
To produce a range of illustrations to serve as
album/track artwork to accompany a digital
release of an album. The illustrations depict
the characters and scenes that the songs are
inspired by.
Hand drawn, scanned and coloured using
Adobe Illustrator.

7. HSBC App Icon Redesign & Taxonomy
B R I E F
To update, standardise and expand upon the
current HSBC app icon family into a coherent
structure. It should allow the HSBC branding
elements to remain the core focus but also to
have a staging area for HSBC content apps.
HSBC
App Icon
Top Level Apps
Content Apps
(Phase 1)
Content Apps
(Phase 2)
App icon stage construction
HSBC Advance
App Icon
HSBC Premier
App Icon
HSBC Private Bank
App Icon
HSBC Business
App Icon

8. HSBC 15Oth
Anniversary
15m light box Artwork
A selection of photos from the 8 Canada Square lobby dressing
HSBC opens its doors for
business in Hong Kong,
Shanghai and London.
1865
HSBC’s profits top HK$ 1 million
for the first time.
Two off-duty members of staff at
HSBC’s Harbin branch in Northern
China foil a kidnapping attempt
when they fight off bandits who
attack them on the golf course.
HSBC Premier is launched –
the first global service for
personal bank customers.
HSBC is the first major bank
to declare itself carbon neutral.
The 100th branch in Hong Kong
opens its doors for business.
HSBC’s lions return to Hong Kong.
Removed during the war and taken to
Tokyo for melting down, they were
saved when a US sailor spotted them
in a dockyard and alerted the bank.
HSBC contributes HK$50,000
towards establishing the
University of Hong Kong.
HSBC goes live on the internet.
HSBC’s rugby team takes to the
field for their first-ever game
and emerge victorious in their
match against Chartered Bank.
1884
HSBC London Headquarters
8 Canada Square, opened in 2002
HSBC Hong Kong Headquarters
1 Queen’s Road Central, opened in 1985
HSBC Shanghai Headquarters
12 The Bund, opened in 1923
B R I E F
To celebrate the HSBC’s 150th Anniversary,
a range of collateral, event materials and
guidelines were to be produced throughout
2015. The items included:
–– A gold and enamel lapel pin
–– A commemorative coin
–– Menus, stationery, invitations
–– Evaluation brochure
–– The layout and design of a stone plaque
located in the entrance of HSBC’s
UK headquarters
–– The full dressing and artworking of the
lobby of 8 Canada Square, including the
design and production of a 15 metre
light box.

9. Proposals for Midland Bank Rebrand
B R I E F
An exercise to start initial proposals for a
rebrand from the UK arm of HSBC back to
it’s original Midland Bank roots.
It was requested the logo should have some
direct links to the current HSBC Master Brand
Signature using the right angled triangle
element from the Hexagon.
The proposed logos were designed to breathe
new life into the banks UK sector, with a much
younger, modern feel that can also easily be
adapted into a favicon or app icon.

10. HSBC Workplace Design
B R I E F
To develop a range of six 50 metre illustrations
that capture the HSBC core values of being
Open, Connected and Dependable to be used
in HSBC offices worldwide.
This also included the artworking and
production of both the Workplace guidelines
as well as project managing certain sites.

11. CV
C A R E E R H I S T O R Y
HSBC, Group Brand Design
Graphic Design Manager, 2015 – Present
–– Provided a high quality design services for HSBC Group and support
Global Marketing and Advertising team members whilst maintaining
and developing the HSBC Brand and reputation.
–– Part of a team that managed the Jade by HSBC Premier product.
Including guideline and template creation, assisting with art direction
on brochureware and Jade app and production artwork.
–– Collaborated with the Digital Customer Experience team to roll out a
new secondary colour palette.
–– Lead art direction, creation and pitching of numerous programmes to
internal clients and creative agencies.
–– Providing art direction on the HSBC 150th Anniversary celebrations
including stationery, event materials, lobby dressing, the creation of a
commemorative coin and an engraved sculpture plaque.
HSBC, Global Marketing and Advertising / Sponsorship
Graphic Designer, 2013 – 2015
–– The creation and maintenance of the both HSBC Group Brand
Identity guidelines and templates including stationery, exhibitions
materials and ATL and BTL advertising.
–– The creation and the first point of contact for the HSBC Advance,
‘Together, We Advance’ campaign guidelines and templates.
–– The creation of numerous programmes, event materials, animations
and booklets for various HSBC Sponsorship events.
–– The creation of logos and identities for both internal and external
departments/programmes
Group Retail Communications Design,
Graphic Design Assistant, 2010 – 2013
–– Creation of six 15 metre wide illustrations to be used as
wall paper in the Global Workplace standards.
–– The artworking and layout of the Global Workplace standards;
including large format graphics and internal and external signage.
E D U C AT I O N
BA Honours in Graphic Design 2:2
BTEC National Diploma in Graphic Design Double Distinction Merit
10 GCSEs All grades C and above
G E N E R A L
–– Excellent communication skills, both written and oral
–– Ability to manage own time and prioritise workload
–– Analytical and conceptual thinking
–– Conscientious approach to workload
–– Confident in both Windows and Mac OS
–– Strong skills in Adobe Photoshop, Illustrator and InDesign.
–– Full UK driving licence held access to own car
–– Being a top notch father and husband, playing guitar and bass,
song writing, drawing / illustrating, reading, playing video games,
with a keen interest in physics and biology.
C H R I S S T O C K
19 5
W E S T M I N S T E R D R I V E
C H A L K W E L L
S S O 9 S E
+4 4 ( 0 )79 8 9 8 0 8 6 61
C H R I S S T O C K 8 5 @ G M A I L .C O M