Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Kianda slides
1. 1
People need to really
understand what’s in
it for them
Even no-code requires
people to change
2. Embedding Change is a management challenge
• Manage anxieties
• Empower people
• Create support structures
• Remove access to old ways of operating
• Put rewards & incentives in place
• Change organisation structures
• Implement control mechanisms
Emotional
Procedural
Structural