This document discusses the credit card market in Bangladesh. It provides the following key details: - Credit cards were first introduced in Bangladesh in 1991 by ANZ Grindlays Bank with 29 accepting merchants. Over time, the number of merchants grew to 850. - The National Bank of Bangladesh launched their own local currency credit cards in 1997. - Currently, there are around 35,000 total credit card holders in Bangladesh out of a potential market size of over 4 million people. - The document outlines a plan to revamp the credit card business to target this large market opportunity and increase market share. It discusses strategies around sales channels, product development, merchant relationships, and addressing challenges.

1. Prepared By :: Khaja Wasiullah

2. -ANZ Grind lays Bank commenced its credit card operations in
Bangladesh in 1991
-Initially they introduce 29 merchants accepting
Visa International and
MasterCard International
in the five star hotels and the few of the up market tourist oriented
retailers.
-in January 1997 , ANZ Grind lays Bank launched its local currency
based credit cards from both visa and MasterCard and with
increased 850 merchants in total
In the Local Banks at first National Bank burst into the world of credit card in
October 1997
It has
Gold International and Gold Local and
Silver International and Silver Local.

3. Bangladesh is a potential market for retail product.
Also credit card is the best retail product in our country.
Credit Card first introduce in Bangladesh 1991.During the long journey we
have to do something from our long experience.
Present Market scenario in Bangladesh (In million):
Total account holder : 35000
Total debit card holder : 7300
Total credit card holder : 1208
Total population in Dhaka/CTG/Sylhet city:23718.47 (14543124+6500000+2675346)
30% (Approx.) employment eligible for credit card out of total population : 7115.54
Target customer (60% employment out of total eligible) : 4269.33
No of credit card in country :1208
Market opportunity : 3061.33

5. Revamp of Card Business
We will explore with…We will explore with…

6.  To focus business potentials
 To cater market demand
 To control & increase market share through quality & quantity search
 To develop efficient sales channel
 Larger targeted group
• Business from corporate individuals
• Business from retail customer
• Business from Internal customers
 Product sustainability
 Setting the brand value
 To create Loyal Customer Base
 To make competition irrelevant
 Profit & Wealth Maximization
 To create large no of merchant relationship
 Market visibility
 Value Creation
Revamp of Card Business

7. Revamp of Card Business

9. Revamp of Card Business

10. Revamp of Card Business
TargetTarget 40%40% Outstanding inOutstanding in Q4 2017Q4 2017

11. Revamp of Card Business

12. Revamp of Card Business
Head of Business
Sales KAMs
Product & MIS
Business Excellence
Merchant
Relationship
6 KAMs @ 20 DSEs
CSA MSE

13. Revamp of Card Business

14. Revamp of Card Business
SS WW
OO TT
 Result Driven Hunters
 Dedicated KAM
 Prompt Customer Service
 File processing with TAT
 CRM Policy
 Product Features
 Bill Payment Options
 Inactive Presence
 VAS
 Corporate Alliance
 Strategic Channel Sales
 Reward & Loyalty Partner
E-Commerce
 Fees & Features of Market Leaders
 Political Instability
Operational & Marketing Budget
Resource Turnover

15. We are in the sea of opportunities, we just need to identify the icebergs to clinch our
mission
Revamp of Card Business