1. Emerging Opportunities in Saudi Arabia's Cards and Payments
Industry:
Market Size, Trends and Drivers, Strategies, Products and
Competitive Landscape
Report Details:
Published:January 2013
No. of Pages: 98
Price: Single User License – US$4495
Synopsis
The report provides top-level market analysis, information and insights on Saudi Arabia''s cards
and payments industry, including:
• Current and forecast values for each category of the Saudi Arabian cards and payments
industry, including debit cards, credit cards, prepaid cards and charge cards.
• Comprehensive analysis of the industry’s attractiveness and future growth areas.
• Analysis of various market drivers and regulations governing the Saudi Arabian cards and
payments industry.
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid
cards used by various bankers and other institutions in the industry.
• Comprehensive analysis of consumer attitude and their buying preferences for cards.
• The competitive landscape of the Saudi Arabian cards and payments industry.
Summary
The Saudi Arabian banking system is well capitalized and consists largely of commercial banks. In
April 2012, the international monitory fund (IMF) stated that there were 23 licensed banks in
operation in the country. Compared to other Gulf Co-operation Council (GCC) countries, the Saudi
Arabian cards and payments industry is considered, by MasterCard’s 2012 consumer confidence
survey, to be extremely optimistic. It offers credit, debit, prepaid and charge cards to corporations
and consumers. During the review period (20082012), nominal growth at a CAGR of 11.79% was
experienced within the cards and payments industry. It is predicted to register a CAGR of 12.19%
over the forecast period (20132017).
The debit and charge card categories are anticipated to post nominal growth over the forecast
period. The prepaid card category is expected to post a CAGR of 19.05% while the credit card

2. category is expected to grow at a CAGR of 16.46%. The prepaid and credit card categories are
anticipated to be key industry drivers. The debit card category is expected to grow at a CAGR of
9.11% and the charge card category is projected to grow at a CAGR of 7.30% over the forecast
period.
Scope
• This report provides a comprehensive analysis of the Saudi Arabian cards and payments
industry.
• It provides current values for the Saudi Arabian cards and payments industry for 2012, and
forecast figures for 2017.
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting
the Saudi Arabian cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details the marketing strategies used by various bankers and other institutions.
• It profiles the major banks in the Saudi Arabian cards and payments industry.
Reasons To Buy
• Make strategic business decisions using top-level historic and forecast market data related to the
Saudi Arabian cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities within the Saudi Arabian cards and
payments industry.
• Assess the competitive dynamics in the Saudi Arabian cards and payments industry.
• Gain insights in to the marketing strategies used for selling various types of cards in the Saudi
Arabian market.
• Gain insights into key regulations governing the Saudi Arabian cards and payment industry.
Key Highlights
• The Saudi Arabian banking system is well capitalized and consists largely of commercial banks.
In April 2012, the international monitory fund (IMF) stated that there were 23 licensed banks in
operation in the country. Compared to other Gulf Co-operation Council (GCC) countries, the Saudi
Arabian cards and payments industry is considered, by MasterCard’s 2012 consumer confidence
survey, to be extremely optimistic.
• The Saudi Arabian cards and payments industry recorded a CAGR of 11.79% during the review
period. In terms of transaction value, the industry increased from SAR430.4 billion (USD114.9
billion) in 2008 to SAR820.4 billion (USD218.8 billion) in 2012. Economic growth is anticipated to
benefit the industry and provide positive growth potential for banking and non-banking card issuers
operating in the country.
• Saudi Arabia is ranked as having the second largest market in e-commerce sales in the Gulf Co-
operation Council (GCC) countries after United Arab Emirates (UAE) and, more importantly,

3. represents the biggest retail sector in the region, with the promise of huge growth in e-commerce.
In December 2011, there were around 13 million internet users with a 49% penetration level of the
entire Saudi Arabian population. Total e-commerce sales were recorded at USD3.5 billion in 2011,
with 14% growth in online sales.
• Saudi Arabia has the second largest retail sector among all GCC countries and recorded
SAR285.1 billion (USD76.1 billion) in 2011. The wholesale and retail sector accounts for 21.5% of
overall private sector employment.
• Al Rajhi Bank was the leading bank in terms of debit card issuance volume in 2011, which
accounted for 26.6% of the total volume of debit cards in 2011.
• In 2011, five major banks in the credit card category were Al Rajhi Bank, Samba financial group,
Saudi British Bank, Riyad Bank and Arab National Bank. These banks collectively accounted for
67.2% share of the industry in terms of card volume.
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Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Market Attractiveness and Future Prospects of Cards and Payments Industry
3 Analysis of Cards and Payments Industry Drivers
3.1 Macroeconomic Fundamentals
3.1.1 Gross domestic product (GDP) growth
3.1.2 Decreasing inflationary pressure
3.1.3 Government investments in housing
3.2 Infrastructure Drivers
3.2.1 Increasing number of internet users
3.2.2 Growing number of POS terminals
3.2.3 Smartphone adoption
3.2.4 Driving EMV adoption
3.2.5 Growing number of ATMs
3.3 Business Drivers
3.3.1 E-commerce growth
3.3.2 Steadily growing tourism sector
3.3.3 Retail sector dynamics
3.4 Consumer Drivers
3.4.1 Consumer confidence score
3.4.2 Changing lifestyle and spending habits
3.4.3 Urban vs. rural population
3.5 Card Fraud Statistics
3.5.1 By channel
3.6 Regulatory Framework
3.6.1 E-banking rules

4. 3.6.2 Anti money laundering and terrorism financing
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail customers
4.1.2 Corporate customers
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behaviour
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.1.1 Overview of the payment channels
5.1.2 Cash
5.1.3 Credit transfers
5.1.4 Direct debit
5.1.5 Card payments
5.1.6 Checks
5.2 Debit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
5.3 Credit Cards Category Share
5.3.1 By bank
5.3.2 By scheme
5.4 Charge Cards Category Share
5.4.1 By card type
6 Strategies Adopted by Key Players
6.1 Marketing Entry Strategies
6.2 Marketing and Product Strategies
6.2.1 Debit cards
6.2.2 Credit cards
6.3 Pricing Strategies
7 Industry Size and Growth Potential of Payment Card Industry
7.1 Market Share Analysis by Type of Card
7.2 Total Industry Size and Forecast of Card Categories
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume

5. 7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Analysis by number of cards – segment wise
7.4.2 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by transaction volume
7.5.4 Other key performance indicators
7.6 Credit Card Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by transaction volume
7.6.4 Other key performance indicators
8 Company Profiles, Product, and Marketing Strategies
8.1 Al Rajhi Bank
8.1.1 Strategies
8.1.2 Credit cards offered
8.2 The Saudi British Bank
8.2.1 Strategies
8.2.2 Credit cards offered
8.3 Samba Financial Group
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Co-branded cards offered
9 Appendix
9.1 Methodology
9.2 Definitions
9.3 Methodology
9.4 Contact Us
9.5 About Timetric
9.6 Disclaimer
List of Tables
Table 1: Saudi Arabian Payment Channels (SAR Million), 2008 and 2012
Table 2: Banks’ Debit Cards Portfolio (Thousands), 2007 - 2011
Table 3: Saudi Arabian Card Categories by Type of Card (Number in Thousands), 2008–2017
Table 4: Saudi Arabian Card Category Size by Volume (Thousands), 2008–2017
Table 5: Saudi Arabian Card Category Size by Transaction Value (SAR Million), 2008–2017
Table 6: Saudi Arabian Card Category Size by Transaction Value (USD Million), 2008–2017
Table 7: Saudi Arabian Card Category Size by Transaction Volume (Million), 2008–2017

6. Table 8: Saudi Arabian Debit Card Category Size by Volume (Thousands), 2008–2017
Table 9: Saudi Arabian Debit Card Category Size (SAR Million), 2008–2017
Table 10: Saudi Arabian Debit Card Category Size (USD Million), 2008–2017
Table 11: Saudi Arabian Debit Card Category Size by Transaction Volume (Million), 2008–2017
Table 12: Saudi Arabian Debit Card Category Size by Frequency of Use, 2008–2017
Table 13: Saudi Arabian Prepaid Card Category Size (Thousands), 2008–2017
Table 14: Saudi Arabian Open-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Table 15: Saudi Arabian Closed-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Table 16: Saudi Arabian Prepaid Cards Category Size (SAR Million), 2008–2017
Table 17: Saudi Arabian Prepaid Cards Category Size (USD Million), 2008–2017
Table 18: Saudi Arabian Charge Card Category Size by Volume (Thousands), 2008–2017
Table 19: Saudi Arabian Charge Card Category Size (SAR Million), 2008–2017
Table 20: Saudi Arabian Charge Card Category Size (USD Million), 2008–2017
Table 21: Saudi Arabian Charge Card Category Size by Transaction Volume (Million), 2008–2017
Table 22: Saudi Arabian Charge Card Category Size by Frequency of Use, 2008–2017
Table 23: Saudi Arabian Credit Card Category Size by Volume (Thousands), 2008–2017
Table 24: Saudi Arabian Credit Card Category Size by Transaction Value (SAR Million),
2008–2017
Table 25: Saudi Arabian Credit Card Category Size by Transaction Value (USD Million),
2008–2017
Table 26: Saudi Arabian Credit Card Category Size by Transaction Volume (Million), 2008–2017
Table 27: Saudi Arabian Credit Card Category Size by Frequency of Use, 2008–2017
Table 28: Saudi Arabian Credit Card Category Size by Average Transaction Value (SAR),
2008–2017
Table 29: Saudi Arabian Credit Card Category Size by Average Transaction Value (USD),
2008–2017
Table 30: Key Definitions
List of Figures
Figure 1: Current and Future Prospects of Payment Cards in Saudi Arabia
Figure 2: Growth Potential of Saudi Arabia’s Cards and Payments Industry by Area of Usage
Figure 3: Saudi Arabian Cards and Payments Industry Drivers
Figure 4: Saudi Arabian GDP Growth Rate (%), 2008 - 2017
Figure 5: Saudi Arabian Inflation Growth Rate (%), 2008 - 2017
Figure 6: Number of Internet Users in Saudi Arabia (Million), 2008 - 2012
Figure 7: Number of POS terminals in Saudi Arabia (Thousands), 2008-2017
Figure 8: Smartphone Adoption by Various Age Groups in Saudi Arabia (%), 2011
Figure 9: Smartphone Adoption by GCC Countries (%), 2011
Figure 10: Snapshot of EMV Card by Gamalto
Figure 11: Number of ATMs in Saudi Arabia (Thousands), 2008-2017
Figure 12: GCC Countries’ B2C E-Sales (USD Million), 2011
Figure 13: GCC Countries’ Retail Sales (USD Billion), 2011
Figure 14: Consumer Confidence Score of GCC countries, 2012

7. Figure 15: Urban Vs. Rural Population in Saudi Arabia (Million), 2008-2012
Figure 16: Saudi Arabian Card Fraud Statistics (SAR Million), 2008–2012
Figure 17: Snapshot of SADAD Payment System in Saudi Arabia
Figure 18: Saudi Arabian Cards and Payments Industry Segmentation by Card Type
Figure 19: Snapshot of Female Credit Cards Offered by Samba Financial Group and Al-Rajhi
Bank
Figure 20: Co-Branded Cards Offered by Samba Financial Group in Saudi Arabia
Figure 21: Consumer Preferences on Various Types of Cards
Figure 22: Snapshot of Al-Jazira Bank’s Credit Cards and Charges
Figure 23: Payment Preferences for Online Shopping in Saudi Arabia, 2011
Figure 24: Market Share of Different Payment Channels in Saudi Arabia (%), 2008 And 2012
Figure 25: Saudi Arabian Value of Cash Transactions (SAR Million), 2008–2012
Figure 26: Saudi Arabian Value of Credit Transfers (SAR Million), 2008–2012
Figure 27: Saudi Arabian Value of Direct Debit Transactions (SAR Million), 2008–2012
Figure 28: Saudi Arabian Value of Card Payments (SAR Million), 2008–2012
Figure 29: Saudi Arabian Value of Check Payments (SAR Million), 2008–2012
Figure 30: Saudi Arabian Debit Card Category Share by Banks (%), 2011
Figure 31: Saudi Arabian Debit Card Category Share by Schemes (%), 2011
Figure 32: Saudi Arabian Credit Card Category Share by Bank (%), 2011
Figure 33: Saudi Arabian Credit Card Category Share by Schemes (%), 2011
Figure 34: Saudi Arabian Charge Card Catgeory Share by Schemes (%), 2011
Figure 35: Foreign Banks Operating in Saudi Arabia
Figure 36: Marketing and Product Strategies Based on Card Category
Figure 37: Debit Cards Category Size by Volume (Thousands), 2008 to 2017
Figure 38: Banks’ Debit Cards Portfolio (Thousands), 2007 - 2011
Figure 39: Comparison Of Annual Fee
Figure 40: Saudi Arabian Card Categories by Type of Card (%), 2008–2017
Figure 41: Saudi Arabian Card Category Size by Volume (Thousands), 2008–2017
Figure 42: Saudi Arabian Card Category Size by Transaction Value (SAR Million), 2008–2017
Figure 43: Saudi Arabian Card Category Size by Transaction Volume (Million), 2008–2017
Figure 44: Saudi Arabian Debit Card Category Size by Volume (Thousands), 2008–2017
Figure 45: Saudi Arabian Debit Card Category Size (SAR Million), 2008–2017
Figure 46: Saudi Arabian Debit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 47: Saudi Arabian Debit Card Category Size by Frequency of Use, 2008–2017
Figure 48: Debit Card Usage ATMs and POS Terminals (Million), 2008–2017
Figure 49: Saudi Arabian Prepaid Card Category Size (Thousands), 2008–2017
Figure 50: Saudi Arabian Open-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Figure 51: Saudi Arabian Closed-Loop Prepaid Cards Segment Size (Thousands), 2008–2017
Figure 52: Saudi Arabian Prepaid Cards Category Size (SAR Million), 2008–2017
Figure 53: Saudi Arabian Charge Card Category Size by Volume (Thousands), 2008–2017
Figure 54: Saudi Arabian Charge Card Category Size (SAR Million), 2008–2017
Figure 55: Saudi Arabian Charge Card Category Size by Transaction Volume (Million), 2008–2017
Figure 56: Saudi Arabian Charge Card Category Size by Frequency of Use, 2008–2017
Figure 57: Saudi Arabian Credit Card Category Size by Volume (Thousands), 2008–2017
Figure 58: Saudi Arabian Credit Card Category Size by Transaction Value (SAR Million),
2008–2017
Figure 59: Saudi Arabian Credit Card Category Size by Transaction Volume (Million), 2008–2017
Figure 60: Saudi Arabian Credit Card Category Size by Frequency of Use, 2008–2017

8. Figure 61: Saudi Arabian Credit Card Category Size by Average Transaction Value (SAR),
2008–2017
Figure 62: Al Rajhi Bank Market Segmentation of Cards Offered
Figure 63: Al Rajhi Bank Deals Offer for Credit Card Users
Figure 64: Credit Cards Offered by Al Rajhi Bank
Figure 65: Al Rajhi Bank’s Retail Partners Under Reward Program
Figure 66: The Saudi British Bank’s Market Segmentation of Cards Offered
Figure 67: Samba Financial Group’s Market Segmentation of Cards Offered
Figure 68: Snapshot of the Al-Khair Ladies Credit Card
Figure 69: Snapshot of Credit Cards Offered by Samba Financial Group
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