2. We are working on
reducing the rate of
children obesity in
Kuwait by providing
healthy kids meal in
a vending machine.
3. • The form of food will
be appealing to kids.
The food will be
presented in a
colorful box with a
gift which will
encourage kids to buy
and eat healthy.
• We are going to mix
joy and health in one
box.
4. What will be Done?
• Website
• Social media (Twitter, Instagram & Facebook)
• Flyers (marketing material)
• Business plan
• Project report
5. Ministry of Health Statistics
(2014)
* Percentage of children obesity depend on age
6.
7. The main idea here is to
encourage parents to be aware
of obesity and learn more
about it and how to prevent it
from happening to their
children.
8. Opportunity
market size Market segment
• Our customers are
parents who are
willing to persuade
their children to buy
and eat healthy by
them self.
9. • There is no vending
machine in Kuwait that
sells healthy kids meal.
• We are going to serve
the meal in a way
similar to fast food kids’
meal but in a different
concept which is
healthy.
11. Business Model Sustainability
First Year Second Year Third Year Total
Vending
Machine
1,000 K.D 5,000 K.D 10,000 K.D 16,000 K.D
Delivery Fees 1,200 K.D 1,200 K.D 1,200 K.D 3,600 K.D
Salaries 7,800 K.D 7,800 K.D 7,800 K.D 23,400 K.D
Supplies 3,360 K.D 3,360 K.D 3,360 K.D 10,080 K.D
Cost Projections
First Year Second Year Third Year Total
Cost 13,360 KD 17,360 KD 22,360 KD 53,080 KD
12. First Year Second Year Third Year Total
Sales 12,577.5 KD 20,280 KD 30,875 KD 63,732.5 KD
Revenue Projections
First Year Second Year Third Year Total
Profit (782.5) K.D 2,920 K.D 8,515 K.D 10,652 K.D
Break Even
The break even point will be reached in the
second year.
13. Problem
• Obesity.
• Families cannot cook
daily the best full
healthy meal for
their kids.
• If families decided to
cook a healthy meal,
kids wont be able to
eat it, because of the
way it looks like, in
addition kids gets
bored in a fast way.
• It will cost families a
big amount of
money.
Solution
• Delivering to the
audience a full
healthy meal will
reduce obesity.
• Our way of
packaging and
preparing the meals
will help kids to eat
healthy food.
• We use the best
ingredients, with the
most appropriate
cost.
Unique Value
Proposition
• We have a big
variety of meals.
• Meals are packed in
an attractive way
that would draw the
audience.
• We also give a toy
with every meal that
others doesn’t do.
Unique
Advantage
• The unique way of
packing the meal.
• How it attract the
audience.
• It doesn’t cost much,
it is affordable.
• Day by day
preparing.
Customer
Segments
• Our segment
(children).
• Age between 4-12
• Likes burgers,
nuggets, pasta,
pizza, fruit salad,
corn, colorful food
and drinks.
• Dislikes raw
vegetables, broccoli,
some kind of fish,
traditional food and
spicy food.
Key Activities
• Marketing: we will be
dealing with mother
care and baroue.
• These shops will give
the parents a coupon
with every purchase,
to get a free meal
from us (introduce the
product).
Channels
• Website.
• Ordering by phone.
• Social media (Twitter,
Facebook and
Instagram).
Cost Structure
• Vending machine.
• Supplies (Food supply such as beef, chicken and vegetables)
• Packaging.
• Renting a car.
• Advertising.
• Paying salaries (Cook, Driver, Dietitian, Workers).
• Expanding in the future.
Revenue Streams
• Selling our product by vending machines.
• Dealing with schools and provide for students the meals.
• Catering kids parties.
• Delivering to anywhere that the customer asks us to deliver.
14. What we have done
• Started our market research.
• Checked various machine programs that are easy and
friendly for kids usage.
• Spotted various locations where the machines can be
allocated.
• Checked various warehouse that will be suitable for the
business
• Our package samples are now in process.
• Our menu flyers are ready.
• Our website and social media accounts are ready to use
15. What we will do to turn it to real
business
• Commercial License (ministry of health/ Municipality)
• Purchase of vending machines
• Locations rent/ commissions
• Vending machine maintenance
• Employ (chief/ dietitian / assistant / driver )
• we will place more vending machines in different places
• catering service
• contract with schools to provide meals
