Intresting presentation of my special topic Beacons for the course internetmarketing. KHLim Sources: bluenubes, estimote, others, MyShopi, ...

1. © Kevin Slechten
Beacons
Kevin Slechten, 3 MaIn

2. © Kevin Slechten
Dirk mertens:
BestBuyBeacons
& BlueNubes
Marc Meewis
Beacons and mobile experience
optimisation
Adobe

3. © Kevin Slechten
Shopping evolution?

4. © Kevin Slechten
Put the E in the M
M-commerce
E-commerce

5. © Kevin Slechten
Beacons?

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 small wireless sensors
 attach to any location or
object
 broadcast tiny radio signals
(BLE)
 smartphone: app:
receive and interpret
 micro-location and content
on spot

10. © Kevin Slechten

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- Notifications
- Content managing
- Value Adding Info
- Personalization
- Location Based Information
- In Store Communication
- In Store Experience
- In Store Navigation
- Experience
- Engagement
- Measure Behavior
- Track the customer
- Customer journey
 data
- Replacing loyalty card
- Pay
Beacons

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M-commerce
Content
Experience
Data

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So…