Kevin Mackall is an award-winning media executive and creative director with over 20 years of experience leading creative teams and branding campaigns. He has held senior leadership roles at iHeartMedia, MTV Networks, MTV, MTV2, and MTV Tr3s, where he oversaw the branding, advertising, and launch of major music festivals and television networks. Kevin is a strong communicator and team leader who delivers creative solutions on strategy, on time, and on budget.

1. KEVIN MACKALL
1485 5th
Avenue 15H
New York NY 10035
tajmackall@gmail.com
917-693-9653
Career Summary
Kevin Mackall is an award winning media executive and creative director with a strong background in B2B and B2C. He is a great
communicator with excellent conceptual, creative and presentation skills with the expertise to create outstanding campaigns designed to
elevate all brands involved.
Kevin’s pedigree ensures he will provide a variety of solutions that fit the market, client and budget—on time and on strategy. Kevin is a
proven strong team leader who can inspire creative minds and collaborate with marketing, research, account managers and clients alike.
He’s ready and excited to lead a team of passionate people into the next phase of their collective careers.
Senior Vice President, Visual Branding
iHeartMedia
June 2013 – March 2016 (2 years 9 months) New York
Served as Creative Director for iHeartMedia’s iHeartRadio Music Festival, leading the brand and iHeartRadio application launch in September
2011, as well as, taking a staff role as SVP, Visual Branding for all of the company’s 2012, 2013, 2014, 2015 events. Kevin’s creative impact
was evident in iHeartMedia’s ratings and revenue increases as a result of the national television commercial campaigns which he wrote,
produced and directed for iHeartMedia’s Contemporary Hits, Country and Urban genres.
Creative Director, iHeartRadio Music Festival
iHeartMedia
July 2011 – September 2015 (4 years 2 months) Las Vegas
Kevin developed strategy, logo system, branding, advertising, event screens and application launch for 2011 iHeartRadio Music Festival event,
webcast and television broadcast, as well as, developing and overseeing branding and promotion packages for 2012 through 2014
iHeartRadio Music Festivals resulting in the fastest rise to 50 Million app subscriptions in history.
Consultant
MTV Networks
2010 – 2012 (2 years) New York, Los Angeles
Kevin developed Short Form Programming for MTVX, Created successful Paramount Studios movie integrations, and led the branding and
advertising efforts for The MTV Movie Awards.
Senior Vice President, On Air Promos
MTV: Music Television
1997 – 2010 (12 years) New York
Senior Executive, Creative Director and Brand Strategist for MTV, MTV2 and MTV Tr3s On Air Promos. Oversaw all strategy, creative
production, image campaigns, branding, on air promotion, pro-social, co-branding and movie studio integration for MTV, MTV2 & MTV Tr3s.
Co-Creator of MTV 52 Bands Music Discovery Project. Oversaw launch of MTV Russia. Oversaw launch, re-launch and re-branding of MTV2.
Senior Vice President, On Air Promos
MTV2
1997 – 2010 (12 years) New York
As SVP On Air Promos, MTV2, served as Creative Director and Brand Strategist, created the On Air Promos in-house agency structure
including building the creative team and in-house post-production facility. Oversaw all strategy, creative production, image, branding,
strategy, on air promotion, pro-social and co-branding and movie studio integration for MTV2.
Senior Vice President, On Air Promos
MTV Tr3s
2006 – 2010 (4 years) New York
Oversaw launch and branding of MTV Tr3s, including personally designing the logo.
Kevin attended Ohio University majoring in Communications and is currently based in New York City.