1. To increase viewer participation in it’s most
popular TV show, SPEED created a LIVE on-air
vote using real-time results to get fans engaged.
While watching NASCAR RaceDay, viewers are
directed to participate in multiple LIVE Votes
using SPEED.com, SPEED Facebook, or the
SPEED Mobile App.
As fans watch the telecast and vote they move
the results needle in real-time on-air, online,
mobile and via social. Fan engagement was
excellent, yielding over a 1.7m votes for a single
telecast with three different questions.
SPEED “LIVE Vote”
Online Platform to Vote
LIVE On-Air Vote with Graphic