Want to know the five key differences between Sharing Economy Winners and Losers? This insightful presentation by global parking app - KERB - co-founder, Rob Brown, outlines why Uber, Airbnb, WeWork and Lending Club have built successful Sharing Economy businesses, while most others have failed. www.kerb.works
30. 1. Winners are a TRUE ALTERNATIVE TO (X)
MARKETING SECRETS FROM THE SHARING ECONOMY
31. 2. Winners provide a superior (‘frictionless’) tech experience
MARKETING SECRETS FROM THE SHARING ECONOMY
32. 2. Winners provide a superior (‘frictionless’) tech experience
MARKETING SECRETS FROM THE SHARING ECONOMY
Airbnb Home Awayvs
33. 3. Winners have managed to solve the ‘supply-side’ problem
MARKETING SECRETS FROM THE SHARING ECONOMY
34. 4. Winners persist. (And are willing to pivot on their strategy)
MARKETING SECRETS FROM THE SHARING ECONOMY
35. 4. Winners persist. (And are willing to pivot on their strategy)
MARKETING SECRETS FROM THE SHARING ECONOMY
36. 5. Winners have not overlooked the PERSONAL TOUCH OFFLINE
MARKETING SECRETS FROM THE SHARING ECONOMY
37. 5. Winners are maximizing the PERSONAL TOUCH OFFLINE
MARKETING SECRETS FROM THE SHARING ECONOMY
38. It’s not hard to add a personal touch…
MARKETING SECRETS FROM THE SHARING ECONOMY
39. “People will forget what you
said. People will forget what
you did. But people will never
forget the way you made
them feel.”
(Maya Angelou)
A FINAL THOUGHT…