This document analyzes the Atlanta Braves baseball team stock BATRK. It provides the current market capitalization of $1.064B and stock price of $20.50. Analysts cite a $28 price target for 22% upside potential. However, others warn the stock may rise and fall largely based on team performance. Liberty Media, which owns the Braves, plans to create a tracking stock for the team.

1. Kenny Hiller
Business Evaluation

2. Atlanta Braves
BATRK

3. Financial Data
• According to Yahoo Finance current Market Capitalization is 1.064B
• Both Google and Yahoo Finance show current stock price as $20.50
• Yahoo Finance shows the 52 week range as 13.20 - 29.99

4. Why to Buy
• According to Seeking Alpha “The firm has a $28 price target, implying 22%
upside”.
• According to MarketWatch “Liberty Media Corporation operates and owns
interests in a broad range of media, communications and entertainment
businesses”.

5. Why to Pass
• According to CNN Business “So what exactly would investors be getting if
they buy shares of the Braves? The stock probably will rise and fall based on
how the team does”.
• CNN Business also stated “Liberty Media (LMCA), the conglomerate that
owns the Braves and is controlled by mogul John Malone, announced
Thursday that it plans to set up what's known as a tracking stock for the
team”.
• Yahoo! Finance states “The Atlanta Braves are on a big winning streak. But
the company that owns the team isn’t faring as well in the stock market as the
baseball club is on the field”.

8. References
Atlanta Braves Sputter in Stock Market Amid a March Toward World Series. (n.d.). Retrieved October 17, 2020, from https://finance.yahoo.com/news/atlanta-braves-sputter-
stock-market-111500834.html?.tsrc=fin-srch
BATRK. (n.d.). Retrieved October 17, 2020, from https://www.google.com/finance/quote/BATRK:NASDAQ
Fans of the Braves will soon have the opportunity to buy shares of a company that will monitor the financial performance of the team. (n.d.). Want to buy the Atlanta Braves?
Retrieved October 17, 2020, from https://money.cnn.com/2015/11/12/investing/atlanta-braves-stock-john-malone-liberty-media/index.html
Liberty Media Corporation - Ser (BATRK) Stock Price, News, Quote & History. (2020, October 17). Retrieved October 17, 2020, from https://finance.yahoo.com/quote/BATRK?
p=BATRK
Liberty Media announces Stefano Domenicali to be appointed President and CEO of Formula 1. (2020, September 25). Retrieved October 17, 2020, from https://
www.marketwatch.com/press-release/liberty-media-announces-stefano-domenicali-to-be-appointed-president-and-ceo-of-formula-1-2020-09-25?
mod=mw_quote_news_seemore
-, R., By, -, Rick NymanRick Nyman grew up in Anniston, Nyman, R., & Rick Nyman grew up in Anniston. (2020, August 05). Braves Put Ozzie Albies and Matt Adams on
Injured List. Retrieved October 17, 2020, from https://wdef.com/2020/08/05/braves-put-ozzie-albies-matt-adams-injured-list/
Stock Market Insights: Seeking Alpha. (n.d.). Retrieved October 17, 2020, from https://seekingalpha.com/news/3621489-liberty-bravesplus-1_4-benchmark-points-to-betting-
momentum-mets-sale?mod=mw_quote_news
Tyson, J. (2017, January 22). Photo by Jon Tyson on Unsplash. Retrieved October 17, 2020, from https://unsplash.com/photos/XmMsdtiGSfo