18. Contemporary Architecture
Myths
• It is a fad
• It is more expensive
• It will have market resistance on the style
• It will have market resistance based on the resale value
• You cannot mix it with traditional styles
Reality
• It is an evolution that started years ago
• It is not necessarily more expensive
• It has gained higher resale value in some cases because it is current and it is
differentiated from old stock housing
• Competitive advantage: the builder ‘gets’ the buyer, the product is relevant
• Large builders are selling it
• It is popular from medium density projects to large and affluent custom homes
• Buyer demographics (ethnicity, millennials) has changed. They are more open to
innovation
• Look internationally; fashion, art technology and architecture are not restricted by
borders
19. Contemporary Architecture
Current Trends in the Marketplace
• It is incorporated almost always within medium density sites in the City of
Toronto
• Approximately 30% of the new projects being offered in the 905 have an option for
buying a home with a contemporary elevation
• This increases to approximately 70% in Markham and Richmond Hill
• It is universally popular and sold in many different communities including
Whitby, Oakville, Sharon, Milton, Hamilton, Innisfil
• Where offered, it sells at a rate between 40 to 60%. (Quite frankly 20% is good
enough; from a streetscape perspective, neighbourhoods are enriched and have
more personality by the diversity in styles.)
20. Where We Are TodayWhere We Are Today
Good Design – Architecture: Traditionally Styled
64. • Today’s Design is Fresh, New,
driven by a new younger audience
• The largest percentage of our
population is over 65 or under 30
• The Largest Consumer group is
Millennials
69. • Clean Lines
• Warm Materials
• “Inviting”
• Personalized but decluttered
• Strategic use of Colour
• Strong emphasize on focal points
• Lots of Light
Elements of Contemporary Design