1. Improve malvertising mitigation with real-time information sharing
The Media Trust’s Media Scanner service protects your website and your site visitors against malvertising
by continuously scanning the ad tags served to your site. When Media Scanner detects a malicious
ad tag or creative, the service sends an immediate alert so you and your team can quickly remove and
then block the infected ad, stopping the attack in its tracks.
This approach is highly effective, but you can compress your malware detection, notification and
remediation cycle times even further by empowering The Media Trust to simultaneously alert your
business partners on this malicious activity. With this simultaneous notification, the authorized partners
involved in serving the infected ad can also remove and then block it from their own operation,
reducing typical cycle times of more than 72 hours to mere seconds and exponentially improving the
level of protection across your entire online and mobile advertising network. This resultant positive
network externality improves not just the health of your own ad execution value chain, but also the health
of the greater online and mobile advertising ecosystems.
Media Scanner’s Resolution Services provide you and your business partners with two alerting
options: email or API. With the latter option, the solution communicates directly with the authorized
business partners’ relevant systems, providing instructions to remove the infected tag or creative
immediately, which compresses the cycle time for partner notification and remediation down to less
than four seconds.
How to get started with Media Scanner’s Resolution Services
To start using Media Scanner’s Resolution Services, your organization must empower The Media Trust
to release pertinent data regarding the malicious tags/ads to your designated business partners,
who must also be Media Scanner clients. When a malicious ad is detected, the Resolution Service
immediately alerts you and any authorized business partner involved in serving the malicious ad tag or
creative. The service identifies the affected creative and content as well as the correct business partners
by automatically extracting a unique identifier from the infected creative specific to that authorized
business partner.
This alert contains information needed to help identify, remove and then block the affected ad from your
advertising ecosystem, including:
• Vendor • Pathway
• Domain • Creative
No other data is accessed or sent. Furthermore, you have complete control over which business partners
in your online and mobile advertising network should receive this simultaneous notification about the
malicious ad tags detected not just in your operation, but also in their operation.
Media Scanner’s Resolution Services provide real-time, actionable intelligence
The Media Scanner’s Resolution Services provide you with a more holistic approach to malware protec-
tion, saving you time, money and the hassle that accompanies the process of malware remediation.
Media Scanner’s Resolution Services
