The ever changing search engine algorithms make quality blog writing a necessity. As you write your blog article and during your editing process, you should always keep blog writing with on page SEO in mind. Let’s review some important elements of blog writing with on page SEO in mind.

2. Title must be unique
Must immediately grab attention
Describe exactly what the article is about
Must include a targeted keyword or phrase
Must convince visitors to read more
Article Title
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

3. • Must be short, to the point, and thought provoking
• If it was a movie trailer, would people want to see it?
• Must include a targeted keyword or phrase
• Should include a text link to a related post on your
blog
First Paragraph (Introduction)
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

4. • Sentences & paragraphs must be short, informative,
and to the point
• Story should be conversational
• Does it make sense to the average person?
• Will sub-headings make the article easier to scan and
understand?
• Will the article teach people something new?
Article Body
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

5. • Do the sub-headings add quality to the blog post?
• Do the sub-headings attract attention?
• Sub-headings must include targeted keyword or
phrase
Sub-headings
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

6. • Does the last paragraph adequately summarize the
main point of the article?
• Last paragraph must include an appropriate “Call to
Action (CTA)”
Closing Paragraph (Conclusion)
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

7. • Targeted keyword or phrase must appear in the title.
• Targeted keyword or phrase must appear in the
introduction.
• Targeted keyword or phrase must appear in sub-
headings
• Sprinkle 3 or 4 targeted keywords or phrases in the
article body.
Targeted Keywords
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

8. • Images are used to break up large areas of text.
• Captions & “Alt text” must be used with each image.
• Images must be large enough to make social sharing
easier.
• Images must be relevant to the blog post and be free
of copyright restrictions.
• Images must be of high quality.
Images
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

9. • Social media “Share” links must be placed at either
the top or bottom of each blog post.
• Share each blog post in your own social networks.
• Are the articles good enough that people will want to
share them in social media?
Social Media
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

10. • Check for misspelled words and errors in grammar.
• Read the article out loud – Does it sound natural?
• Is the article an easy read?
• Could a 5 line paragraph provide the same info in
4 lines?
• Never include “fluff” just to make the article longer.
Editing
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

11. • Original
• Conversational (exceptions)
• Relevant & useful
• Informative
• Easy to read & understand
• Current
Quality blog content must be:
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.

12. Goals of Blog Writing
This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.
Write information that is useful to a targeted
audience.
GOAL #1:
GOAL #2:
GOAL #3:
Establish trust & credibility with major
search engines.
Provide expertise that people & businesses
want to share & link to.

13. This presentation is part of my “Learn to be a Professional
Blog Writer – No Degree Required” online blogging course
on Udemy.
It’s true that blog writing is
not rocket science, but . . .
Without the proper time,
patience, and commitment ,
your blog may never get off
the ground !

14. TAKE THE COURSE
This course will give you a completely
new perspective on what it takes to
write high-quality original blog
content. If you've been waiting to start a
blog, but think you have to have some
type of writing degree, it's time to get
moving! There is really no degree
required.
This course was designed to help you avoid the mistakes I
made and bypass the many hours of research. That way, when
you make a mistake, it will be a new one of your own.
Connect with Ken: