This explain insights i got from visiting Philippines. I observed about Man's groom product and try to compare it with Indonesia

2. Filipina, Manila
Spain of Asia
±7000 Islands
Most Populated
in ASIA
Most Populated
in World
Highest GDP
in World

3. 1,59 Km2 + 7.143 Citizens
Capitol, Museum, University
Recreation Spot Shopping Malls

4. ’
Reasons:
1. Feel Better (84%)
2. Attract Woman (64%)
Problem
Acne & Mouth Odor

6. SM, Giant, Shopwise
Seven Eleven, Mini
Stop, Family mart
Ermita, Pasay City, Manila Bay

7. Vary in
Size
Vary in
Types
Bottle
Sachet
Mililitre
Local&Global
Super-
market
Modern-
market
“More Brand, Variant
and Sizes Options”
“Less Brand, Variant
and Sizes Options”

11. Cheaper More
Expensive
30-40% Difference
Not Much Difference in
Volume

12. • Own Each Lanes, Toiletries,
Body Care, & Hair Care
• Little bit far from Cashier
• Sachet Placement on Lower
Shelf and Bottle on Upper Shelf
• Department Store: Own Men’s
Zone. Focus on Wax or Hair
Gel, Deodorant, Facial
Cleanser
• Only One Product Lane
(Mixed Lane)
• Sachet Placement on
Upper Shelf while Bottle on
Lower and Middle Shelf
• Placement Focus on Sachet
• Variant and Assortment is
low in Modern Retail

14. Mostly English
Direct Language
Handling All Brand
Using Tablet

15. Bundling
Promo
Quantity
Discount
Supermarket

16. Modern Market

17. Supermarket

18. Spend a lot of
Time in Choosing
Products
Prefer to buy at
Supermarket
Criteria: Quality,
Brand, Price
People prefer to buy
Bottle
They Consider Eco-
Friendly Factor

25. ’

29. Tagalog - Each Region
has its own Dialect
English – Only for
Educated People
Not Connected
With Gadget
Roman Catholic
Association