Kelsey Downing created a portfolio documenting objectives and achievements from an internship between July and August 2013. The portfolio includes 4 objectives with descriptions of expected accomplishments, learning activities, demonstrations of achievement, and reflections. Objectives involved organizing an international competitors' library and databases, editing Colgate products on Amazon.com, attending and recording meetings, and applying concepts from an internship exploration class. Demonstrations of achievement include samples of organized competitor videos and updated Amazon products. Reflections assess completion of objectives and growth in skills like time management and communication.

1. Portfolio
July 2013
Kelsey Downing

2. Outline
 Objective 1 (3-5)
 Objectives Demonstrated Achievement *
 Objective Reflection
 Objective 2 (6-8)
 Objectives Demonstrated Achievement *
 Objective Reflection
 Objective 3 (9-12)
 Objective Demonstrated Achievement *
 Objective Reflection
 Objective 4 (13-18)
 Objective Demonstrated Achievement *
 Objective Reflection
 Resume & Pictures (19-20)
 Resume explanation
 Pictures
 Samples of my work are included in “Demonstrated Achievement*” “sections of each objective,
hard copy links provided here.

3. Objective
 Expected Accomplishment:
By July 20th 2013 I will have updated, categorized and organized the branches
international competitors’ library and databases for the summer season. Every
commercial in Europe ever aired that competes with any of the products we
advertise for will be uploaded into our system by this time.
 Learning Activities:
I will be organizing, using intercultural communication skills and effective time
management to write each individual product and brand description. I must also
be accommodating for non-native English speakers by implanting keywords in
varies languages for the varies international branches throughout the Y & R/Red
Fuse agencies to access.
 Evaluation:
My performance will be evaluated by how easily employees can look up a
specific competitor television ads and by my superior whom gave me this
instruction. I will have as evidence a list of resource numbers for the commercials
that have been successfully stored in the library.

4. Demonstrated Achievement
 I successfully uploaded monthly files into data base and into
the competitors library.
 As evidence, below is an example of one of the commercials I
categorized and how I did it.
 Steps:
 1 Receive Excel weekly spreadsheet and video files needing to be uploaded and
organized
 2 Select, named and analyze video file.
 3 Upload , fill out online form and organize into library TVC files.
 4 Wha la! Done with one file. Right down reference item number and repeat
above steps for next commercial
1
2
3
4

5. Reflection
 Before July 20th 2013 I have updated, categorized and organized the branches
international competitors’ library and databases for the summer season. Every
commercial in Europe ever aired that competes with any of the products we advertise
for will be uploaded into our system by this time. I organized, using intercultural
communication skills and effective time management to write each individual product
and brand description. I accommodated for non-native English speakers by
implanting keywords in varies languages for the varies international branches
throughout the Y & R/Red Fuse agencies to access.

6. Objective
 Expected Accomplishment: By July 20th 2013 I will have edited and updated
the Colgate products onto Amazon.com.
 Learning Activities: I am analyzing and writing the product descriptions and
corrections that need changing on the imaging display for the Colgate products
uploaded onto the website for consumer purchase.
 Evaluation: It will be evaluated by the clarity of information provided and how
well the image portrays the item that will be available for online purchase. It will
be looked over and critiqued, if need be, by my superiors. Evidence will be
available under Amazon.com search bar entering “Colgate "or under personal
care tab and then toothpaste.

7. Demonstrated Achievement
 I successfully edited and updated the
Colgate products onto Amazon.com.
 Below are a few examples of updated
products I put online.

8. Reflection
 By July 20th 2013 I have edited and updated the Colgate products onto Amazon.com.
I analyzed and wrote the product descriptions and corrections that need changing on
the imaging display for the Colgate products uploaded onto the website for consumer
purchase.

9. Objective
 Expected Accomplishment: By July 20th 2013 I will have attended and
recorded briefing, creative, campaign, post production and client meetings.
 Learning Activities: I will be practicing listening skills while taking organized and
extensive notes on what was discussed and decided upon during meeting.
 Evaluation: I will be evaluated by my superior and other employees seeking
information on specific clarity on discussion topics and the plan of action for a
specific brand. I will have a notebook or recorded meetings as evidence

10.  MicroTimelines
 This is the schedule I re-entered into the
system after being lost and updated it
for October 2013-October 2014
Demonstrated Achievement

11. Demonstrated Achievement
 A few pages from my notebook for an
example

12. Reflection
 Up until July 20th 2013 I have attended and recorded briefing,
creative, campaign, post production and client meetings while
practicing listening skills while taking organized and extensive notes
on what was discussed and decided upon during meeting. This
should be evident in my samples in previous slides (10-11) of
updating micro timeline through 2014 and in my thorough notes
taken in my notebook.

13. Objective
 Expected Accomplishment: By August 16th 2013 I will have learned how to
improve my performance and communication skills within a team work dynamic,
become a productive employee who can be an asset to a company and learn all
the factors that play in creating a successful advertising campaign. I will have
applied the concepts I`ve learned in Internship Exploration successfully and have
been of help to other employees at work.
 Learning Activities: I will, throughout my time here at Red Fuse, be introduced
to all the different branches of this company to learn all the steps that keep a
brand alive and clients satisfied with the ads outcome. I will be applying what I`ve
learned from this class in the work environment and blogging about my progress.
 Evaluation: I will be evaluated by my superiors and by you, my Internship
Exploration Professor, to critique my performance and hopeful improvements
throughout the summer session. The evidence of my growth will be shown in my
written evaluations, a reflection paper, and my grade outcome for this course.

14. Demonstrated Achievement
 I successfully applied concepts learned in class and applied them
while assisting co-workers.
 I was assigned three additional projects (samples on slides 15-17)
 Translations
 Rexona Campaign
 Global Value/Market Shares

15.  Translations
 Translating the multi-
lingual commercials
into English
 Screen write of
commercial with supers
 A few examples of my
work
 Old Spice Czech
Republic
 Ushuaia France
 Mr. Muscle Portugal

16.  Rexona ‘Do More’
Campaign
 Competitor analysis
 Included in monthly
competitor meeting
 I researched and
composed a PowerPoint
presentation

17.  Value Shares
 Entering data for European and African
countries.
 Comparing global competitors to our
products
 Putting figures in organized scale and
presentation to show clients using
Nielsen.

18. Reflection
 It is before August 16th 2013 and I have already learned how to improve my
performance and communication skills within a team work dynamic, become a
productive employee who can be an asset to a company and learn all the factors that
play in creating a successful advertising campaign. I have applied the concepts I`ve
learned in Internship Exploration successfully and have been of help to other
employees at work. I have successfully accomplished this personal objective with the
help of my fellow co-workers who gained my trust enough to give me these extra
assignments. This is hopefully evident in my assignment samples in the previous
slides (15-17). Evidence of my growth has been shown through my consistent weekly
blog postings, my evaluation, my superiors evaluation, this reflection, and my grade
outcome in for this course.

19. Resume

20. Pictures
The office
Walking
to work
Office
Party

21. Fin!