Company Loyalty and Employee Engagement


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The Kelly Global Workforce Index is an annual survey revealing opinions about work and the workplace from a generational viewpoint.

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Company Loyalty and Employee Engagement

  1. 1. Kelly Global Workforce Index 2010
  2. 2. Background Information <ul><li>The Kelly Global Workforce Index (KGWI) is an annual survey conducted by Kelly Services in order to obtain insight on the greater workforce. </li></ul><ul><li>Each year, the survey reveals a wide array of opinions about work and the workplace from a generational viewpoint. In doing so, some of the most current, newsworthy topics in the staffing industry are disclosed. </li></ul><ul><li>In 2010, Kelly surveyed approximately 134,000 people throughout 29 countries in North America, Asia Pacific, and Europe. </li></ul><ul><li>Last year, Kelly won the MarCom Gold Award in the research/study category for this report. </li></ul><ul><li>Most importantly, Kelly knows employment and wants to help you </li></ul><ul><li>better understand your workforce during the coming years . </li></ul>
  3. 3. Employee Loyalty Rises During Global Economic Recession <ul><li>As managers strive to boost employee productivity and reduce turnover, </li></ul><ul><li>they may ask themselves a variety of questions. Kelly Services conducted </li></ul><ul><li>the Global Workforce Index to specifically help managers answer these </li></ul><ul><li>questions and attain future organizational success. </li></ul><ul><li>Why are some employees generally loyal to their companies, while others are not? How loyal are my employees ? </li></ul><ul><li>Are my employees truly engaged in the work they do? </li></ul><ul><li>How do my employees’ loyalty and engagement levels compare to the rest of the world ? </li></ul><ul><li>What am I doing to prevent increases in loyalty and engagement? </li></ul><ul><li>What can I do to boost the loyalty and engagement of my employees? </li></ul><ul><li>How does the reputation of my company effect my employees ? </li></ul>
  4. 4. Company Loyalty <ul><li>Recession </li></ul><ul><li>Due to the downturn of the economy, 27% of survey respondents are now more loyal to </li></ul><ul><li>their company than before . The inability to find a new job during the recession led to a </li></ul><ul><li>fear of resignations, causing employees to become more attached to their company. </li></ul><ul><li>High Loyalty </li></ul><ul><li>Positive management typically leads </li></ul><ul><li>to high employee loyalty , as indicated </li></ul><ul><li>by the KGWI. </li></ul><ul><li>Low Loyalty </li></ul><ul><li>Meanwhile, on the other hand, poor </li></ul><ul><li>management may be a direct cause of </li></ul><ul><li>low employee loyalty throughout the nation. </li></ul>As a result of the recession, are you more or less loyal to your employer?
  5. 5. Employee Engagement <ul><li>Commitment </li></ul><ul><li>Employee engagement is the commitment of an employee to their company. The more </li></ul><ul><li>energized an employee is, the more committed they typically are to their jobs and employers. </li></ul><ul><li>In fact, only 41% of survey respondents say they are totally committed to their organization . </li></ul><ul><li>That’s certainly a low number, especially when you consider the other 59% who are not totally </li></ul><ul><li>committed. </li></ul>High Commitment When the work is interesting and challenging, the engagement level is higher because the employee feels more valued to the company . Low Commitment Lack of advancement opportunities and poor management tend to hinder the 59% who are under committed. What one factor would be most likely to cause you to leave your organization?
  6. 6. Corporate Reputation <ul><li>Career Decisions </li></ul><ul><li>A key element in evaluating career decisions </li></ul><ul><li>is corporate reputation . It is an integral </li></ul><ul><li>factor in determining whether or not </li></ul><ul><li>employees will remain loyal to their </li></ul><ul><li>companies. </li></ul><ul><li>Important Factors </li></ul><ul><li>Quality of management and leadership (according to 38% of survey respondents) </li></ul><ul><li>Quality of products and services offered (33% of respondents). </li></ul>What level of confidence do you have in your current company’s ability to be a good corporate citizen and act responsibility?
  7. 7. What You Can Do - Management <ul><li>Without a doubt, management can influence employee loyalty and engagement levels. </li></ul><ul><li>Poor management can lead to a decrease in loyalty, while </li></ul><ul><li>reputable management will likely lead to an increase. </li></ul><ul><li>It is extremely important for managers to understand their </li></ul><ul><li>employees’ needs and career goals in order to learn what </li></ul><ul><li>they desire most as they continue to work for their </li></ul><ul><li>organizations. </li></ul>
  8. 8. What You Can Do - Communication <ul><li>If you, as a manager, can learn to communicate effectively to your employees, your top talent will likely be more loyal and engaged to you and your company in the future. </li></ul><ul><li>It is important to recognize employees’ hard work and to </li></ul><ul><li>help them understand how their jobs affect the future </li></ul><ul><li>success of your organization. </li></ul><ul><li>Employees need to know how much they are valued. </li></ul>
  9. 9. What You Can Do - Conduct Your Own Survey <ul><li>Conduct your own survey internally to see exactly where your employees stand. </li></ul><ul><li>It is important to understand what you are doing well and how you can improve in order to help your company achieve future organizational goals and reach peak productivity. </li></ul>
  10. 10. Contact Us <ul><li>More information on the Kelly Global Workforce Index </li></ul><ul><li>Loyalty and Engagement Webinar </li></ul><ul><li>More information on Kelly Services </li></ul><ul><li>Contact a Kelly branch in your area </li></ul>