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EVENTS
38 Fall 2014 Collision QUARTERLY 	 collisionquarterly.ca
T
he 2014 National Autobody
Congress and Exposition (NACE)
was held in Detroit this year. There
had been concerns that the new
location might reduce attendance
and hamper the overall success of the event.
Those fears were not realized. One of the
most common statements heard from both
exhibitorsandattendeeswas“NACEisback!”
There were several factors contributing
to the success of the 2014 NACE expo. First,
the strategy to partner with several other
associationsandeventsbroughtgreatvalueto
bothexhibitorsandattendees.Second,great
interest was sparked by the rapid changes in
vehicledesign,construction,andreparability,
most notably the introduction of the 2015
Ford F-150.
The week began on the afternoon of
Monday,July28,withanopenboardmeeting
for the Society of Collision Repair Specialists
(SCRS). The purpose of the meeting was to
update the industry on a variety of topics,
including rental day formulas, insurance
company commercials, and clearcoat
blending. The SCRS represents over 6,000
A new location, new
partners, and the
introduction of new
technologies made
the annual exposition
a huge success.
IsBack!
b y K e i t h J o n e s
NACE
Attitude alone made this year's NACE a success.
Photos:KeithJones
collisionquarterly.ca	 Collision QUARTERLY Fall 2014 39
collision repair businesses and 58,500
professionalsintheUnitedStates.Since1982,
theSCRShasbeenthelargestAmericantrade
association solely representing the collision
repair industry.
Tuesday brought the Collision Industry
Conference (CIC). The CIC is the American
equivalent of the Canadian Collision Industry
Forum(CCIF).Oneofthehighlightsofthisyear’s
CIC event was a panel that included several
special agents from the U.S. Department of
Homeland Security discussing the issue of
counterfeitairbags.Thishasbecomequitean
issueforourneighbourstothesouth.Homeland
Security, original equipment manufacturers
(OEMs), and the collision repair industry are
working together to combat this growing
threat.Counterfeitairbagscanbedangerous,
evenlethal.Theyhavethepotentialtoexplode
during a crash and may deploy prematurely.
They also may contain harmful chemicals that
can be fatal if ingested. This issue is certainly
something that we need to be aware of here
in Canada; it is something the Automotive
RetailersAssociation(ARA)willberesearching.
Another highlight was the insurer-
repairerrelationscommitteeatCICdiscussing
the“rentaldays”issue,specificallythevariety
of formulas used by private insurance
companies. It all came down to cycle time,
something the collision repair industry
is striving to improve, on both sides of
the border.
The next day, Wednesday, was the 2014
I-CAR Conference, which kicked off with the
question,“Areyoureadyfor2025?”Thisyear’s
featured speakers were from Ford Motor
Company, Oak Ridge National Laboratory,
“Itprovidedanexcellentopportunityforshopowners,managers,andtechnicianstomeet
OEMengineersandlearnabouttechnologiesthatwillsoonbeshowingupintheirshops.”
continuted on page 40 
On the tradeshow floor, it was one
of the busiest NACE expos ever.
40 Fall 2014 Collision QUARTERLY 	 collisionquarterly.ca
OFFICIAL AUTOMOTIVE PAINT OF
STOP by OUr STOrE,
Or wE’LL brINg
ThE STOrE TO yOU.
we’re the only paint manufacturer that is also a full service
PbE distributor, so we have everything you need - unmatched
product offering, services and expertise to keep you running
efficiently and profitably.
Either way we’ll deliver.
Visit a store, give us a call, learn more or share ideas:800-798-5872 | sherwin-automotive.com  
© 2014 The Sherwin-Williams CompanyNASCAR® Inc., is a registered trademark of theNational Association for Stock Car Auto Racing, Inc.
Steel Market Development Institute, Alcoa,
University of Michigan, and Robert Bosch
LLC. The key topics covered were as follows:
•	 Ford: CAFE, F-150, Collision Repair Service
Strategy
• 	Light Weighting: Carbon Fiber, Advanced
Steels, Aluminum
• 	Technology: Reinventing the Automobile
• 	Driver Safety: V2X and Vehicle Data
All of the speakers were very insightful,
providinginformationonthetechnologythat
iscoming—andthetechnologythatisalready
here. Along with the conference speakers, a
wide range of I-CAR training was delivered,
including the very popular 2015 Ford F-150
Structural Repair Training Course.
The 2014 NACE Main Exposition opened
on Thursday, July 31. As usual, there were
a variety of educational opportunities,
many focussing on the new aluminum
repair methodologies for the 2015 Ford
F-150. These sessions drew high attendance
numbers, and the quality of the information
was great due to the support from Ford and
equipment suppliers.
“Advancedtechnologies,
connectivity,andthe
Internetarechanging
modernautomobiles.”
On the trade show floor, it was one
of the busiest NACE expos ever. While the
show might have been smaller than NACE
ten years ago, the quality of the exhibits
and the level of attendee enthusiasm were
extremelyhigh.Asexpected,theFordMotor
Company exhibit was very busy, showcasing
the new 2015 F-150 model and offering
reparability information and details about
Ford’s National Body Shop Program. Also
seeing heavy traffic on the trade show floor
werethemanyequipmentsuppliersinvolved
in the “aluminum evolution”; these included
Car-O-Liner,ChiefAutomotiveTechnologies,
3M, Pro Spot, and Cellete.
Amongthemostinterestingattractions
werethelivedemosheldatmultiplelocations
throughout the expo hall. I-CAR, BASF, Car-
O-Liner, 3M, BMW, General Motors, and
Honda showcased new products, repair
methodologies, and, of course, aluminum
repair. One point of interest was the large
number of people wearing Alcoa shirts
attending I-CAR training, as Alcoa is one of
the leading suppliers of aluminum to the
automotive industry.
Thursday evening saw an industry first,
with the Canadian Collision Industry Forum
(CCIF) hosted outside Canada. The well-
attended event featured North American
collision industry expert Vincent Romans
givinganoverviewofthestateoftheCanadian
and American collision repair and property
and casualty industries.
Friday was also a jam-packed day, with
two major events. First, the Telematics and
Technology Forum provided an excellent
opportunityforshopowners,managers,and
technicianstomeetOEMengineersandlearn
abouttechnologiesthatwillsoonbeshowing
up in their shops. Automakers and experts
continuted from page 39 
collisionquarterly.ca	 Collision QUARTERLY Fall 2014 41
A new basecoat line for automotive
body shops doing collision work that
is designed to provide dependable
colour match and a durable OEM
quality repair.
Classic coat-flash-reflow technology
allows application flexibility and
promotes excellent metallic control.
The Cromax logo and Cromax®
MosaicTM
are trademarks or registered trademarks of Axalta Coating
Systems LLC or its affiliates, used under license by Axalta Coating Systems Canada Company.
© 2014 Axalta Coating Systems Canada Company. All rights reserved.
AN AXALTA COATING SYSTEMS BRAND
For additional information about this new technology
please call your preferred Axalta distributor or the
Axalta Customer Care Centre at 1-800-668-6945.
www.cromax.com
Introducing...
MOSAICTM
CROMAX®
in vehicle security, telematics technology, and diagnostics and repair
discussed how advanced technologies, connectivity, and the Internet
are changing modern automobiles.
“Investmentfirmsareapparently
seeingthecollisionrepairindustry
asagoodinvestment!”
The second event of the day proved to be one of the best. The
CollisionRepairExecutiveSymposium(CRES)broughttogetherahostof
collisionindustryexpertstodiscusstopicssuchasmarketingdynamics,
capacity utilization, changing vehicle design, and collision repair shop
acquisition.Allwereverygood,butthediscussiononacquisitionproved
to be the most interesting, ending the symposium on a positive note.
The recent collision repair industry acquisitions by global investment
firms such as Blackstone, Hellman & Friedman LLC, and Canadian firm
OMERSPrivateEquityshowincreasedconfidenceinthecollisionrepair
sector. Investment firms are apparently seeing the collision repair
industry as a good investment!
Astheconferencecametoanend,twothingsstoodout:firstwas
the positive attitude displayed by the people of Detroit, who showed
pride in their oft-maligned city and in NACE’s comeback; second was
the positive attitude of the attendees, their enthusiasm in embracing
change, and in keeping up with the rapidly evolving collision repair
environment. Attitude alone made this year’s NACE a success. n
Great interest was sparked by the rapid changes in vehicle design,
construction, and reparability.

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NACE is back

  • 1. EVENTS 38 Fall 2014 Collision QUARTERLY collisionquarterly.ca T he 2014 National Autobody Congress and Exposition (NACE) was held in Detroit this year. There had been concerns that the new location might reduce attendance and hamper the overall success of the event. Those fears were not realized. One of the most common statements heard from both exhibitorsandattendeeswas“NACEisback!” There were several factors contributing to the success of the 2014 NACE expo. First, the strategy to partner with several other associationsandeventsbroughtgreatvalueto bothexhibitorsandattendees.Second,great interest was sparked by the rapid changes in vehicledesign,construction,andreparability, most notably the introduction of the 2015 Ford F-150. The week began on the afternoon of Monday,July28,withanopenboardmeeting for the Society of Collision Repair Specialists (SCRS). The purpose of the meeting was to update the industry on a variety of topics, including rental day formulas, insurance company commercials, and clearcoat blending. The SCRS represents over 6,000 A new location, new partners, and the introduction of new technologies made the annual exposition a huge success. IsBack! b y K e i t h J o n e s NACE Attitude alone made this year's NACE a success. Photos:KeithJones
  • 2. collisionquarterly.ca Collision QUARTERLY Fall 2014 39 collision repair businesses and 58,500 professionalsintheUnitedStates.Since1982, theSCRShasbeenthelargestAmericantrade association solely representing the collision repair industry. Tuesday brought the Collision Industry Conference (CIC). The CIC is the American equivalent of the Canadian Collision Industry Forum(CCIF).Oneofthehighlightsofthisyear’s CIC event was a panel that included several special agents from the U.S. Department of Homeland Security discussing the issue of counterfeitairbags.Thishasbecomequitean issueforourneighbourstothesouth.Homeland Security, original equipment manufacturers (OEMs), and the collision repair industry are working together to combat this growing threat.Counterfeitairbagscanbedangerous, evenlethal.Theyhavethepotentialtoexplode during a crash and may deploy prematurely. They also may contain harmful chemicals that can be fatal if ingested. This issue is certainly something that we need to be aware of here in Canada; it is something the Automotive RetailersAssociation(ARA)willberesearching. Another highlight was the insurer- repairerrelationscommitteeatCICdiscussing the“rentaldays”issue,specificallythevariety of formulas used by private insurance companies. It all came down to cycle time, something the collision repair industry is striving to improve, on both sides of the border. The next day, Wednesday, was the 2014 I-CAR Conference, which kicked off with the question,“Areyoureadyfor2025?”Thisyear’s featured speakers were from Ford Motor Company, Oak Ridge National Laboratory, “Itprovidedanexcellentopportunityforshopowners,managers,andtechnicianstomeet OEMengineersandlearnabouttechnologiesthatwillsoonbeshowingupintheirshops.” continuted on page 40  On the tradeshow floor, it was one of the busiest NACE expos ever.
  • 3. 40 Fall 2014 Collision QUARTERLY collisionquarterly.ca OFFICIAL AUTOMOTIVE PAINT OF STOP by OUr STOrE, Or wE’LL brINg ThE STOrE TO yOU. we’re the only paint manufacturer that is also a full service PbE distributor, so we have everything you need - unmatched product offering, services and expertise to keep you running efficiently and profitably. Either way we’ll deliver. Visit a store, give us a call, learn more or share ideas:800-798-5872 | sherwin-automotive.com   © 2014 The Sherwin-Williams CompanyNASCAR® Inc., is a registered trademark of theNational Association for Stock Car Auto Racing, Inc. Steel Market Development Institute, Alcoa, University of Michigan, and Robert Bosch LLC. The key topics covered were as follows: • Ford: CAFE, F-150, Collision Repair Service Strategy • Light Weighting: Carbon Fiber, Advanced Steels, Aluminum • Technology: Reinventing the Automobile • Driver Safety: V2X and Vehicle Data All of the speakers were very insightful, providinginformationonthetechnologythat iscoming—andthetechnologythatisalready here. Along with the conference speakers, a wide range of I-CAR training was delivered, including the very popular 2015 Ford F-150 Structural Repair Training Course. The 2014 NACE Main Exposition opened on Thursday, July 31. As usual, there were a variety of educational opportunities, many focussing on the new aluminum repair methodologies for the 2015 Ford F-150. These sessions drew high attendance numbers, and the quality of the information was great due to the support from Ford and equipment suppliers. “Advancedtechnologies, connectivity,andthe Internetarechanging modernautomobiles.” On the trade show floor, it was one of the busiest NACE expos ever. While the show might have been smaller than NACE ten years ago, the quality of the exhibits and the level of attendee enthusiasm were extremelyhigh.Asexpected,theFordMotor Company exhibit was very busy, showcasing the new 2015 F-150 model and offering reparability information and details about Ford’s National Body Shop Program. Also seeing heavy traffic on the trade show floor werethemanyequipmentsuppliersinvolved in the “aluminum evolution”; these included Car-O-Liner,ChiefAutomotiveTechnologies, 3M, Pro Spot, and Cellete. Amongthemostinterestingattractions werethelivedemosheldatmultiplelocations throughout the expo hall. I-CAR, BASF, Car- O-Liner, 3M, BMW, General Motors, and Honda showcased new products, repair methodologies, and, of course, aluminum repair. One point of interest was the large number of people wearing Alcoa shirts attending I-CAR training, as Alcoa is one of the leading suppliers of aluminum to the automotive industry. Thursday evening saw an industry first, with the Canadian Collision Industry Forum (CCIF) hosted outside Canada. The well- attended event featured North American collision industry expert Vincent Romans givinganoverviewofthestateoftheCanadian and American collision repair and property and casualty industries. Friday was also a jam-packed day, with two major events. First, the Telematics and Technology Forum provided an excellent opportunityforshopowners,managers,and technicianstomeetOEMengineersandlearn abouttechnologiesthatwillsoonbeshowing up in their shops. Automakers and experts continuted from page 39 
  • 4. collisionquarterly.ca Collision QUARTERLY Fall 2014 41 A new basecoat line for automotive body shops doing collision work that is designed to provide dependable colour match and a durable OEM quality repair. Classic coat-flash-reflow technology allows application flexibility and promotes excellent metallic control. The Cromax logo and Cromax® MosaicTM are trademarks or registered trademarks of Axalta Coating Systems LLC or its affiliates, used under license by Axalta Coating Systems Canada Company. © 2014 Axalta Coating Systems Canada Company. All rights reserved. AN AXALTA COATING SYSTEMS BRAND For additional information about this new technology please call your preferred Axalta distributor or the Axalta Customer Care Centre at 1-800-668-6945. www.cromax.com Introducing... MOSAICTM CROMAX® in vehicle security, telematics technology, and diagnostics and repair discussed how advanced technologies, connectivity, and the Internet are changing modern automobiles. “Investmentfirmsareapparently seeingthecollisionrepairindustry asagoodinvestment!” The second event of the day proved to be one of the best. The CollisionRepairExecutiveSymposium(CRES)broughttogetherahostof collisionindustryexpertstodiscusstopicssuchasmarketingdynamics, capacity utilization, changing vehicle design, and collision repair shop acquisition.Allwereverygood,butthediscussiononacquisitionproved to be the most interesting, ending the symposium on a positive note. The recent collision repair industry acquisitions by global investment firms such as Blackstone, Hellman & Friedman LLC, and Canadian firm OMERSPrivateEquityshowincreasedconfidenceinthecollisionrepair sector. Investment firms are apparently seeing the collision repair industry as a good investment! Astheconferencecametoanend,twothingsstoodout:firstwas the positive attitude displayed by the people of Detroit, who showed pride in their oft-maligned city and in NACE’s comeback; second was the positive attitude of the attendees, their enthusiasm in embracing change, and in keeping up with the rapidly evolving collision repair environment. Attitude alone made this year’s NACE a success. n Great interest was sparked by the rapid changes in vehicle design, construction, and reparability.