1. A Portfolio of Keelan Filtness – Marketing & Social Media Coordinator
for The Goons
On February 15, 2015 I became the Marketing & Social Media Coordinator for an indie film
project called The Goons. The film soon entered the CineCoup Film Accelerator, a platform for
Canadian Indie Filmmakers to share their projects with fans across the country in the hopes of
earning a $1 million budget to make their own full-length feature. Over the next 3 and a half
months our core team of 5 completed weekly missions, such as a 1 minute trailer and a poster
End of November 2014 – 490 Page Likes
February 15 – 496 Page Likes
June 1 – 829 Page Likes
February 15 – Approximately 70 Followers
June 1 – 375 Followers
February 15 – Approximately 50 Followers
June 1 – 395 Followers

2. March 8 – 0 Followers
June 1 – 536 Followers
Mission 1: Trailer
- Average Rating of 3.5/5 Stars
- 347 Ratings
- 152 Comments
- 12th in Performance
Mission 2: Differentiator
- Average Rating of 4/5 Stars
- 245 Ratings
- 115 Comments
- 8th in Performance
Mission 3: Poster
- Average Rating of 3.5/5 Stars
- 229 Ratings
- 51 Comments
- 11th in Performance
Top 60
Mission 4: Speechless
- Average Rating of 3.5/5 Stars
- 246 Ratings
- 102 Comments
- 14th in Performance
Mission 5: Conceptualize
- Average Rating of 2.5/5 Stars (Nobody above 3)
- 600 Ratings
- 46 Comments
- 7th in Performance
Top 30

3. Mission 6: Another Angle
- Average Rating of 3.5/5 Stars
- 275 Ratings
- 141 Comments
- 10th in Performance
Missions 7-9 Crucial for Marketing
Mission 7: Hype
- The Crowd Pick: Highest fan engagement this week
- Average Rating of 3.5/5 Stars
- 388 Ratings
- 212 Comments
- 1st in Performance
Top 15
Mission 8: Promote
- Made the top 15!
- Hosted successful event
Mission 9: Franchise
- The Crowd Pick: Highest fan engagement this week
- Average Rating of 4.5/5 Stars
- 235 Ratings
- 144 Comments
- 1st in Performance
Final 5 – We did not make Final 5
Mission 10: Roast
- Average Rating of 4.5/5 Stars
- 87 Ratings
- 86 Comments (almost entirely from fans angry that we were snubbed for final 5)
- 2nd in Performance