2. FACTS IDEAS LEARNING
ISSUE
ACTION
PLAN
A company that offers retail and hospitality
(R&H) services is employing a second year RHD
student to design the interior of their R&H
premises
Find books relating to
consumer
psychology/marketing
segmentation in the library
Read/study “Consumer
psychology for dummies” book
by Laura Lake
Refer to “Consumer psychology
for dummies” book and apply
the information on marketing
segmentation to my project
The company needs a designer that has a good
understanding of consumer psychology thus
they are giving an ‘acid test’ to evaluate if I
have what it takes for the position in the
company
Search for websites relating
to consumer
psychology/marketing
segmentation online
Visit the website:
http://www.adidas-
group.com/en/group/history/
Refer to this website to fish out
consumer behavior information
and apply to my project.
I have no knowledge of consumer psychology Read/study “Colorist: a
practical handbook for
personal and professional
use / Shigenobu Kobayashi”
by Kobayashi S.
Visit Adidas at Suntec City to
draft out their floor plan and
get to understand the
placement of their products.
Refer to ‘Colorist’ book and
apply information on Sensory
Stimuli & Influences to my
project
