Logo and corporate identity have been proposed for Islam Group, one of the largest conglomerates in Bangladesh.

1. Proposed Logo for
Islam Group
A presentation by
Kazi M. Hossain
(647) 836 4335
85 Thorncliffe Park Drive, M4H1L6, Toronto, ON, Canada
https://ca.linkedin.com/in/mkazihossain
https://www.youtube.com/user/kmhrasel

2. The Brief to Improve the Existing Logo
• The logo does not boldly assert Islam
Group’s legacy from the Pioneer of
Bangladeshi Business.
• The logo is less visible in different
media e.g. print, letterhead, business
card etc. due to thin typography-‘G’.
• The Logo needs balance and strong
color to make it dominant and
contemporary.

3. If we decide to
change our logo,
we are not alone.
Lots of other
companies did
the same.

4. The Basics of Developing a Logo
Considering the following basics, we approached to the
logo development task.
• Understanding the group’s values and identity
• Font Style
• Color Palette
• Balance & Dominance

5. Understanding the Company

6. Understanding ISLAM GROUP
• Founded in 1951 by Mr. Jahurul Islam – The Pioneer of
Bangladeshi Business.
• Islam Group pioneered the following ventures-
– Constructions (Supreme Court Building, Ganabhavan, Nagar Bhavan etc.)
– High Rise Building ( Bangladesh Bank)
– Real Estate, Plots & Apartments (Eastern Housing Ltd.)
– First Public Listed Real Estate
– Shopping Complex (Eastern Plaza)
– First Private Medical College with own campus
– Automobile Assembling Plants
– Financial Institution (IFIC)
– Overseas Construction of Road & Highways (BDC)
– Irrigation (Milnars Pumps)
– Agro Business (Poultry, Fish Feed, Hatchery, Broilers and layers, processed
and further processed foods etc.)

7. Understanding ISLAM GROUP
The pioneering legacy of Mr. Jahurul Islam now
rests with Islam Group to capitalize the equity.

8. Understanding Islam Group
• The founder’s reputation as an upright, honest, and
visionary personality is well established.
• Islam Group - a pioneer in all its domains of
endeavor.
• Islam Group is known for its best practices in
business.
• An ever-evolving dynamic group with a keen eye
for future possibilities.

9. The Logo should Clearly Represent
the Legacy of Islam Group
• Mr. Jahurul Islam and his pioneering legacy are built-in
in the group. So this legacy should be carried forward.
• Keeping the name of Mr. Jahurul Islam in the logo will
let present and future generations make the connection
between Islam Group and Mr. Jahurul Islam.
• The name itself sets the group apart from the crowd of
competitors.

10. Understanding The Font Style

11. The Corporate Identity
Personality of Font (Typeface)
Decorative, Matured, Joyful, Casual, Cool, Warm

12. The Font in a Logo Communicates the Personality.

13. • Bold & Clear
• Matured
• Trust
• Versatile
• Original Proprietary Typo

14. Understanding The Color Palette

15. Understanding The Color Palette

16. So, Colors Play a Vital Role

17. The Corporate Identity
Brown is associated with reliability, strength,
maturity , solidarity, comfort, endurance, duty,
stability and earthiness.
Brown in Business (Psychology)

18. Understanding
The Balance & Dominance

19. Balance is a key component in most logo designs. It is an
equilibrium that results from looking at images and judging
them against our ideas of physical structure.
Dominance is what determines where the eyes land first
based on visual weight and where certain aspects of a design
are dominant over others.
Understanding the Balance & Dominance

20. The Harley Davidson logo shows
symmetrical balance because the
outline of the whole logo is
symmetrical over a vertical axis. The
sizing of the letters is also
symmetrical.
The Pepsi within the circle is
proportionally much larger than the
background which shows dominance.
This is what draws your eyes to the
Pepsi name first before the rest of the
elements.
Understanding the Balance & Dominance

21. The IG typo shows a symmetrical balance because
the typo is symmetrical over a horizontal and
vertical axes. The sizing of the letters is also
symmetrical while also creating contrast and
bringing attention to IG.
Understanding the Balance & Dominance

22. Our Proposed Logo
• The combination of legacy, color, and font style represents the
values and vision Islam Group stands for…

23. The Significance of the Proposed Logo
• The logo now makes it clear that IG is the legacy that Mr.
Jahurul Islam has left behind.
• The logo stands out in the crowd of logos and expresses
the identity of Islam Group in the way it deserves.
• It will inform the present and future generations about the
proud legacy of Mr. Jahurul Islam which now Islam Group
upholds.

24. Bringing the Logo to Life
• The logo is useless unless the company uses it with
consistency. Following slides will explain the usage of
logo in order to keep the corporate identity consistent
and uniform even where a company has several
ventures.
• A corporate identity manual can serve as the guideline
on how to work on the corporate identity (such as,
fonts to be used, grids, layouts, color schemes, color
conversion and so on).

25. The corporate identity is the overall image of a
company to be perceived by the public
through image, communication and behavior
The Corporate Identity

26. the “way” the
company
and its personnel
acts in the market
(the attitude of the
company toward its
public)
“coordinated image”
consisting in any
graphical use of the logo
(such as business cards,
letterhead, envelops,
catalogues, banners,
website and any other
graphic layout)
any form of
advertisement
through the media
(such as prints, radio
spot, tv spot, internet
related advertisements
and so on)
Image Communications Behavior
Should be consistent and
should express the same values
The Corporate Identity

27. The Corporate Identity- Sample Materials

28. The Corporate Identity- Sample Materials

29. The Corporate Identity- Sample Materials

30. The Corporate Identity- Sample Materials
Continuation page

31. The Corporate Identity- Sample Materials

32. The Corporate Identity- Sample Materials

33. The Corporate Identity- Sample Materials

34. The Corporate Identity- Sample Materials

35. The Corporate Identity- Sample Materials

36. The Corporate Identity- Sample Materials

37. The Corporate Identity- Sample Materials

38. The Corporate Identity- Sample Materials

39. The Smallest Size of Logo to Be Used
The recommended smallest size of Logo is 0.5”.
The descriptor ‘Jahurul Islam Companies‘ may
position at the right side in this case.
0.5”

40. The Brand Architecture

41. The Brand Architecture of GE as an Example

42. Brand Architecture of Islam Group

43. Thanks!
For more info and help, please feel free to contact-
Kazi M. Hossain
(647) 836 4335
85 Thorncliffe Park Drive, M4H1L6, Toronto, ON, Canada
https://ca.linkedin.com/in/mkazihossain
https://www.youtube.com/user/kmhrasel