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Gaming Computers
Kayvon Shams
The product:
Enables the user to find a gaming computer within his
or her budget that is able to run good quality games
Project overview
Project duration:
1/16/2021 to 1/16/2022
Preview of selected
polished designs.
The problem:
IFind a computer that is able to run quality
games at high level graphics
Project overview
The goal:
Create an application that allows the customer
to find a quality computer within their budget.
My role:
Lead UX researcher, designer
Project overview
Responsibilities:
Was in charge of reporting and prototyping
and creating the overall app. Making the
polishings and everything done.
Understanding
the user
● User research
● Personas
● Problem statements
● User journey maps
User research: summary
I conducted interviews and created empathy maps to understand the users I’m
designing for and their needs. A primary user group identified through research
was people who don’t have time to build their own pc.
This user group confirmed initial assumptions about Gaming computers customers, but research
also revealed that time was not the only factor limiting users from building their own.
Other user problems included obligations, interests, or challenges that make it
difficult to get graphics card for building their own pc.
User research: pain points
Time
People are too busy
to spend time on
building their own
Accessibility
Platforms for
ordering gaming pcs
are not equipped
with assistive
technologies
AI
Text-heavy menus in
apps are often
difficult to read and
order from
1 2 3
Persona: Name
Problem statement:
[User name] is a [user
characteristics]
who needs [user need]
because [insight].
User journey map
Image of user
journey map
[Your notes about goals and
thought process]
● Paper wireframes
● Digital wireframes
● Low-fidelity prototype
● Usability studies
Starting
the design
Description of
the element
and its benefit
to the user
Screenshot of
prototype with
connections or
prototype GIF
[Link to low-fidelity prototype and
brief description of the user flow]
Usability study: findings
I conducted two rounds of usability studies. Findings from the first study helped guide the
designs from wireframes to mockups. The second study used a high-fidelity prototype and
revealed what aspects of the mockups needed refining.
Users want to order computers
quickly
1
Users want more customization
options
2
Users want a delivery option
3
Round 1 findings
The checkout process has too many
unnecessary steps
1
“Build your own” functionality is
confusing
2
Round 2 findings
● Mockups
● High-fidelity prototype
● Accessibility
Refining
the design
Mockups
[Early designs allowed for
some customization,
but after the usability
studies, I added additional
options to choose nvidia
cards. I also revised the
design so users see all the
customization options
when they first land on the
screen.
Image of
selected
screen before
usability study
Before usability study After usability study
Image of
selected
screen after
usability study
High-fidelity
prototype
[Link to high-fidelity
prototype] Screenshot of
prototype with
connections or
prototype GIF
Accessibility considerations
Provided access
to users who are
vision impaired
through adding alt
text to images for
screen readers.
Used icons to
help make
navigation easier.
Used detailed
imagery for
computers and
graphics cards to
help all users
better understand
the designs.
1 2 3
● Takeaways
● Next steps
Going forward
Takeaways
Impact:
The application makes it easier for customers
all over to order the gaming pc within their
needs and functionalities.
What I learned:
I learned alot about the user and implement
new ideations into my decision through what is
called the iteration process.
Let’s connect!
email:kshams3@gmail.com
Gamingcomputers.com

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case study

  • 2. The product: Enables the user to find a gaming computer within his or her budget that is able to run good quality games Project overview Project duration: 1/16/2021 to 1/16/2022 Preview of selected polished designs.
  • 3. The problem: IFind a computer that is able to run quality games at high level graphics Project overview The goal: Create an application that allows the customer to find a quality computer within their budget.
  • 4. My role: Lead UX researcher, designer Project overview Responsibilities: Was in charge of reporting and prototyping and creating the overall app. Making the polishings and everything done.
  • 5. Understanding the user ● User research ● Personas ● Problem statements ● User journey maps
  • 6. User research: summary I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was people who don’t have time to build their own pc. This user group confirmed initial assumptions about Gaming computers customers, but research also revealed that time was not the only factor limiting users from building their own. Other user problems included obligations, interests, or challenges that make it difficult to get graphics card for building their own pc.
  • 7. User research: pain points Time People are too busy to spend time on building their own Accessibility Platforms for ordering gaming pcs are not equipped with assistive technologies AI Text-heavy menus in apps are often difficult to read and order from 1 2 3
  • 8. Persona: Name Problem statement: [User name] is a [user characteristics] who needs [user need] because [insight].
  • 9. User journey map Image of user journey map [Your notes about goals and thought process]
  • 10. ● Paper wireframes ● Digital wireframes ● Low-fidelity prototype ● Usability studies Starting the design
  • 11. Description of the element and its benefit to the user
  • 12. Screenshot of prototype with connections or prototype GIF [Link to low-fidelity prototype and brief description of the user flow]
  • 13. Usability study: findings I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining. Users want to order computers quickly 1 Users want more customization options 2 Users want a delivery option 3 Round 1 findings The checkout process has too many unnecessary steps 1 “Build your own” functionality is confusing 2 Round 2 findings
  • 14. ● Mockups ● High-fidelity prototype ● Accessibility Refining the design
  • 15. Mockups [Early designs allowed for some customization, but after the usability studies, I added additional options to choose nvidia cards. I also revised the design so users see all the customization options when they first land on the screen. Image of selected screen before usability study Before usability study After usability study Image of selected screen after usability study
  • 16. High-fidelity prototype [Link to high-fidelity prototype] Screenshot of prototype with connections or prototype GIF
  • 17. Accessibility considerations Provided access to users who are vision impaired through adding alt text to images for screen readers. Used icons to help make navigation easier. Used detailed imagery for computers and graphics cards to help all users better understand the designs. 1 2 3
  • 18. ● Takeaways ● Next steps Going forward
  • 19. Takeaways Impact: The application makes it easier for customers all over to order the gaming pc within their needs and functionalities. What I learned: I learned alot about the user and implement new ideations into my decision through what is called the iteration process.