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HAVEN REID DECK
1.
2. Revolutionizing the
Lab Coat Industry
The white lab coat is a staple in the medical
community. However, options for high-end
lab coats do not exist in the marketplace.
Haven Reid caters to a niche market of
individuals that place emphasis on quality
and style.
Consumers are dissatisfied with the idea
of “one size fits most” and actively seek
making a visual impact within the workplace.
The days of ill-fitting, boxy, and poorly
manufactured lab coats are a thing of
the past.
3. The Haven Reid Vision
Our goal is to become a leading retailer for
designer lab coats by developing a brand identity
associated with luxury, quality, and giving back.
Convicted by our belief in corporate social responsibility and our highest
esteem for healthcare professionals, Haven Reid is founded on the
principle of giving back to the medical community through garments
that combine style with functionality. Providing excellence in tailored,
highest-quality, and fashion-forward apparel, it is our pledge to donate
10% of all sales to benefit Partners in Health. Our goal is to outfit
medical professionals in sharply designed attire and turn every customer
into a benefactor for worldwide medical relief.
4. Partners In Health
www.pih.org
FROM PARTNERS IN HEALTH –
“Our mission is to provide a preferential option for the poor in health care. By establishing
long-term relationships with sister organizations based in settings of poverty, Partners In
Health strives to achieve two overarching goals: to bring the benefits of modern medical
science to those most in need of them and to serve as an antidote to despair.
We draw on the resources of the world’s leading medical and academic institutions and on the
lived experience of the world’s poorest and sickest communities. At its root, our mission
is both medical and moral. It is based on solidarity, rather than charity alone.
When our patients are ill and have no access to care, our team of health professionals,
scholars, and activists will do whatever it takes to make them well—just as we would do if a
member of our own families or we ourselves were ill.”
5. Key Features
Haven Reid lab coats provide structured
silhouettes without neglecting the
importance of functionality in each design.
Key features include the latest in textile
technology to provide optimal performance.
Each lab coat is crafted from specially milled
fabric treated for stain-resistant, stainrelease, and wrinkle-free properties.
6. Key Features
To combat the frustration shared by many healthcare professionals, specific
attention was given to creating unique pocketing. Haven Reid pockets
are lined with a soft, durable fabric that acts as a liquid barrier preventing
stains, such as ink, from soaking through the fibers.
Additionally, in keeping with our luxury standards, Haven Reid lab coats
are the first in the market to come fully lined. Chosen for its silk-like texture,
breathability, and wicking properties (drawing moisture away from the
skin) Haven Reid imports this premium fabric directly from Italy.
7. Key Features
Each detail of every jacket is the result of intense consideration over styling and
functionality. We have sourced highest quality materials and have extended our
standards down to the trims of each lab coat. These include premium buttons,
custom zippers, and even satin finished detailing.
Haven Reid lab coats include styles with tablet compatible pockets and side
seam entry to under clothing for convenience.
8. Market Opportunity
•
Healthcare professionals are considered one of the
fastest growing employment fields within the U.S.
economy, containing over 18 million workers.
•
The medical apparel industry is valued at $4.3 Billion.
•
Apparel is the largest selling category on the Internet.
•
U.S. Online retail sales is forecasted to hit $370 Billion
by 2017.
•
Purchasing decisions for uniform attire are primarily
based upon preference rather than price.
9. Market Opportunity
Lab Coat Professionals
With functionality
at the forefront of
our designs, our
jackets are ideal
for a wide array
of professionals in
need of protective
outerwear.
*Data from Bureau of Labor Statistics 2012
of active professionals in the U.S.
make-up artists
1,950
Physicians
& surgeons
691,400
Physician
Assistants
86,700
Veterinarians
70,300
Pharmacists
286,400
Chemists
96,200
Estheticians
31,810
OPTOMEtRISTs
33,100
Dentists
146,800
PSYCHIATRISts
24,210
