Turning a bad idea into a good one Team: Vidya (16458)
The original business modelhttps://www.venture-lab.org/venture/team_ideas/314T-Shirts made of paperSingle use tees, for consumers whowant a new dress everyday, forattending events where they mightget dirty, and easy clothing forevents.
Our business modelChange the target segment fromconsumers to the healthcareindustry.The medical industry requires a lotof disposable single use fabrics forgowns, face masks, blankets, drapesand so on.Developed countries haveawareness of single use fabrics forthe healthcare industry, reducingthe need for education / outreach.Huge potential for future growth ashealthcare becomes big in India,Brazil, South East Asia, etc.
Value PropositionSingle use textiles are always clean,are environmently friendly and havemuch reduced chance ofcontamination. Single use textile arecheaper to maintain for hospitalsand have reduced maintenance andmanagement requirements. *Paper based fabrics can be cheap toproduce, and easily recycled.* Source: Nonwovens in the medical industry, Paul Marold,Rami Raulas, Ahlstrom
Channels & Customer RelationshipsThe product will be sold throughmedical supplies distributors, bothserving healthcare institutions likehospitals as well as retaildistributors for consumer items likeface masks.Customer relationship will happenthrough advertising, personalrelationships with senior doctors atpartner hospitals and presence atmedical industry events.
Key PartnershipsWe need to partner with woodprocessing companies for supply ofwood pulp with is the raw materialfor this product.Channel partnerships with medicalsupply distributors will be requiredas well as partnering with an initialset of hospitals to run trials.
FeedbackPlease send your Feedback toteam Vidyahttps://www.venture-lab.org/venture/teams/16458
Picture creditsThe following images were used under Creative Commonshttp://www.flickr.com/photos/vaguelyartistic/132177047/http://www.flickr.com/photos/interplast/1545388465/http://www.flickr.com/photos/interplast/1545449098/http://www.flickr.com/photos/elentir/4504031924/http://www.flickr.com/photos/safari_vacation/7496765660/